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All Journal Berajah Journal Khulasah : Islamic Studies Journal
Thessalonica S.F. Supit
Universitas Sam Ratulangi
Religion Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Toleransi Beragama dan Persepsi Nilai Agama Pada Mahasiswa FISIP Universitas Sam Ratulangi Fernanda Amny Syaputra; Lidya Ivana Rawung; Sintia Maria Rawis; Zuci Rahmani Zainal; Suhendra Abd Kader; Jegiftha Victoria Putri Pratami Lumettu; Madinatul Munawwarah Ridwan; Thessalonica S.F. Supit; Irfandi Pratama
Khulasah : Islamic Studies Journal Vol 8 No 2 (2026): Khulasah: Jurnal Studi Islam
Publisher : LPPM IAI Pangeran Dharma Kusuma Segeran Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55656/kisj.v8i2.627

Abstract

This study aims to determine the level of religious tolerance and perceptions of religious values, as well as to analyze the relationship between perceptions of religious values and religious tolerance among students of the Faculty of Social and Political Sciences, Sam Ratulangi University. The study employed a quantitative approach using descriptive and correlational methods. Data were collected through questionnaires distributed to 120 active students selected using a simple random sampling technique. The research instrument used a Likert scale and was analyzed using the Statistical Package for Social Science (SPSS). Data analysis techniques included descriptive analysis, validity testing, reliability testing, and Pearson Product-Moment correlation analysis. The results showed that students demonstrated a good level of religious tolerance and positive perceptions of religious values in social life. Correlation analysis also revealed a positive relationship between perceptions of religious values and students’ religious tolerance. The more positive the students’ perceptions of religious values, the higher their level of religious tolerance. This study concludes that religious values understood inclusively play an important role in fostering harmonious and mutually respectful social relationships within a multicultural campus environment.
STRATEGI DIGITAL MARKETING BERBASIS AI DAN PERSONALISASI KONTEN UNTUK MENINGKATKAN CUSTOMER ENGAGEMENT DI ERA GEN Z Thessalonica S.F. Supit; Luckhy Natalia Anastasye Lotte; Elmiwati
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.670

Abstract

This article discusses digital marketing strategies based on artificial intelligence (AI) and content personalisation to enhance customer engagement in the Gen Z era. This study is motivated by changes in the behaviour of young consumers, who are becoming increasingly selective, critical and responsive to digital content that is relevant, authentic and interactive. This research employs a literature review method, examining various academic sources relating to AI in digital marketing, content personalisation, and the behavioural characteristics of Gen Z. The findings indicate that AI plays a crucial role in consumer data analysis, marketing automation, content recommendations, and real-time interactions, whilst content personalisation strengthens the emotional connection between brands and their audience. The combination of these two approaches has proven capable of enhancing customer engagement through content that is more relevant, targeted and tailored to the preferences of the younger generation. However, the implementation of this strategy still requires attention to ethical considerations, data privacy and transparency regarding the use of technology. Consequently, AI-based digital marketing and content personalisation represent a strategic approach to building stronger and more sustainable customer engagement in the Gen Z era.
Co-Authors Elmiwati Fernanda Amny Syaputra Irfandi Pratama Jegiftha Victoria Putri Pratami Lumettu Lidya Ivana Rawung Luckhy Natalia Anastasye Lotte Madinatul Munawwarah Ridwan Sintia Maria Rawis Suhendra Abd Kader Zuci Rahmani Zainal