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All Journal Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Innovation Research and Knowledge Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Luckhy Natalia Anastasye Lotte
Universitas Papua
Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSIS OF INFLATION, PURCHASING POWER, AND ECONOMIC GROWTH DURING A PANDEMIC Irwan Moridu; Aris Munandar; Rully Movie Wurarah; Luckhy Natalia Anastasye Lotte; , Roikhan Mochamad Aziz
Journal of Innovation Research and Knowledge Vol. 2 No. 6: November 2022
Publisher : Bajang Institute

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Abstract

The purpose of this study to discuss about analysis of inflation, purchasing power, and economic growth during a pandemic. This research uses descriptive qualitative. This research data uses secondary data. Data analysis used qualitative data analysis. The research results show that efforts to control inflation involving the government and all relevant stakeholders managed to keep inflation at the level of 1.68 percent in 2020. Until 2021, inflation is still quite low and prices of basic necessities are quite stable. The national economy will continue to strengthen with gross domestic product in quarters I-II 2022 positive growth. The spread of the new variant of Omicron, which was feared to be a constraint to the national economy, could be overcome by starting the 3rd phase of the vaccine, namely booster. Public purchasing power continues to improve, marked by stronger growth in household consumption and national employment conditions.
HANAN WEDDING PLANNER'S MARKETING COMMUNICATION STRATEGY FOR INCREASING SALES IN THE COVID-19 PANDEMIC ERA ON THE TIKTOK APP Wandi Kurniadi; Luckhy Natalia Anastasye Lotte; Pandu Adi Cakranegara; Ferdinandus Sampe; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

Many marriages have been made difficult by the phenomenon of prohibiting large-scale gatherings in order to halt the spread of Covid-19. To survive and grow, wedding planners must change their marketing communication strategy. The goal of this study is to look into Hanan's TikTok marketing communication strategy for increasing sales during the Covid-19 pandemic. To obtain concrete information, this study used descriptive qualitative data collection techniques such as interviews, documentation, and literature studies involving key informants and expert informants. Hanan's marketing communication strategy for increasing sales, according to the study's findings, is carried out using TikTok as the primary media in marketing communications in the pandemic era, with three types of content: education, entertainment, and promotion, all packaged in a creative message with an informational and emotional approach. Using TikTok's prime time is an attempt to select the most popular videos.
IMPLEMENTATION OF DIGITAL MARKETING IN MAINTAINING MSMES DURING THE COVID-19 PANDEMIC Luckhy Natalia Anastasye Lotte; Oti Kusumaningsih; Norvadewi Norvadewi; Zarkasi Zarkasi; Anggara Setya Saputra
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

According to the Organization for Economic Cooperation and Development, the pandemic has harmed up to 82.9% of MSMEs (OECD). The goal of this study is to find out how digital marketing can help MSMEs survive a pandemic. The data for this study was gathered in three ways: active participatory observation, semi-structured interviews, and document analysis, all using a descriptive qualitative approach with purposive sampling. Source triangulation and technical triangulation were used to validate the data, and interactive model analysis was used to analyze it. According to the study's findings, MSMEs can survive the Covid-19 pandemic by implementing digital marketing in terms of knowledge and its application through participation in seminars, training, and talk shows, as well as knowledge information sharing (knowledge sharing). Digitalization and its application in e-commerce advertising (ads). Innovation, particularly its application in the creation of social media content and the increase of brand awareness.
THE INFLUENCE OF GENERATION Z CONSUMER BEHAVIOR ON PURCHASE MOTIVATION IN E-COMMERCE SHOPPE Frans Sudirjo; Luckhy Natalia Anastasye Lotte; I Nyoman Tri Sutaguna; Andriya Risdwiyanto; Muhammad Yusuf
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 2 No. 2 (2023): Mei : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v2i2.735

Abstract

The study aims to investigate the impact of generation Z consumer behavior on site qualities, privacy security, online shopping services, and shopping enjoyment, as well as mediating shopping pleasure on online impulse purchases. The rapid expansion of e-commerce, along with the buying habits of Generation Z, leads to unexpected or impulse purchases. This study is quantitative, with primary data collected through a purposive sampling method. The number of respondents who met the criterion of generation Z in West Java, aged 18-35 years, and had shopped on the West Java Shoppe website was 159. The data analysis method employs the Structural Equation Model (SEM) in conjunction with the SmartPLS 3.0 programs. The findings reveal that site features have a direct impact on online impulse purchase behavior, but not privacy security. Online shopping services have little direct impact on online impulse purchases. Site qualities, privacy security, and online buying services all have an impact on purchasing experience. Shopping pleasure increases online impulse buying behavior.
Analysis Of The Influence Of E-Word Of Mouth, Brand Image And E-Service Quality On Repurchase Intention Of Digital Bank Customers Donny Dharmawan; Loso Judijanto; Nurlaili Rahmi; Abdurohim; Luckhy Natalia Anastasye Lotte
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v9i6.1690

Abstract

It is feasible to switch from traditional banks to digital banks by keeping up with the trends. Using brand image as an intervening variable, this study examines the impact of e-word-of-mouth and e-service quality on repurchase intention. Purposive sampling, a nonprobability sampling approach, was employed to select the sample size, which consisted of 100 respondents who resided in some big cities in Indonesia and had used service of the bank. The respondents were contacted by Google Form. Using the SmartPLS Software program, partial least squares were used to evaluate the questionnaire responses. The findings demonstrated that while e-word-of-mouth and e-service quality have an impact on repurchase intention, they have no direct effect on brand image. Additionally, although e-service quality directly influences repurchase intention through brand image, e-word of mouth has no direct effect on this trait.
Co-Authors Abdurohim Andriya Risdwiyanto Anggara Setya Saputra Aris Munandar Cakranegara, Pandu Adi Donny Dharmawan Ferdinandus Sampe Frans Sudirjo I Nyoman Tri Sutaguna Irwan Moridu Loso Judijanto Muhammad Yusuf Norvadewi Nurlaili Rahmi Oti Kusumaningsih Roikhan Mochamad Aziz, Roikhan Mochamad Wandi Kurniadi Zarkasi, Zarkasi