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Fatma Misky
Desain Komunikasi Visual, Fakultas Komunikasi & Desain Kreatif, Universitas Budi Luhur, Jakarta, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Penguatan Soft Skill Dan Personal Branding Untuk Kesuksesan Karier Desainer SMK Ki Hajar Dewantoro Fatma Misky; Yuliana Choerul Reza; Debi Rusmiati
Artinara Vol 4 No 3 (2025): Jurnal Artinara Oktober 2025 (in press)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/artinara.v4i3.329

Abstract

his community service program aims to strengthen personal branding competencies of Visual Communication Design (VCD) students as preparation for entering the creative industry. The rapid growth of the creative sector requires vocational graduates to possess not only technical design skills but also soft skills such as communication, self-confidence, and professional self-image. Initial observations at Ki Hajar Dewantoro Vocational High School revealed limited understanding of personal branding and lack of structured digital portfolios among students. The program was implemented through interactive seminars, hands-on workshops on personal branding kits (creative CVs and digital portfolios), and mentoring sessions focusing on soft skill development. The results indicate improved student awareness of personal branding, the creation of personal digital portfolios, and enhanced confidence in self-presentation. This activity contributes to improving students’ career readiness and supports sustainable development of vocational education in the creative industry.
Penguatan Soft Skill dan Personal Branding untuk Kesuksesan Karier Desainer SMK Letris Indonesia 1 Kota Tangerang Selatan sangga arta witama; Ria Anggraini; Fatma Misky
Artinara Vol 5 No 2 (2026): Jurnal Artinara Juni 2026 (in press)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/artinara.v5i2.459

Abstract

The rapid development of digital technology, particularly Artificial Intelligence (AI), has brought significant transformation across various sectors, including education and creative industries. AI now serves not only as an auxiliary tool but also as a key competence in producing effective and efficient digital content. However, most Vocational High School (SMK) students still lack the skills to utilize AI for digital content production. SMK Letris Indonesia 1, as a vocational education institution, has the potential to produce job-ready graduates but faces challenges in enhancing AI-based digital skills. This community service program aims to improve students' digital skills through training and mentoring in AI-based content creation. The methods used include interactive training, hands-on practice, project-based mentoring, and evaluation via pre-test and post-test. Targeted outputs include improved student competence, AI-based digital content products, mass media publications, and scientific articles. This program is expected to enhance students' readiness to face the digital workplace and technology-based creative industries.
Co-Authors Debi Rusmiati Ria Anggraini sangga arta witama Yuliana Choerul Reza