Artinara
Vol 5 No 2 (2026): Jurnal Artinara Juni 2026 (in press)

Penguatan Soft Skill dan Personal Branding untuk Kesuksesan Karier Desainer SMK Letris Indonesia 1 Kota Tangerang Selatan

sangga arta witama (Ilmu Komunikasi, Fakultas Komunikasi & Desain Kreatif, Universitas Budi Luhur, Jakarta, Indonesia)
Ria Anggraini (Ilmu Komunikasi, Fakultas Komunikasi & Desain Kreatif, Universitas Budi Luhur, Jakarta, Indonesia)
Fatma Misky (Desain Komunikasi Visual, Fakultas Komunikasi & Desain Kreatif, Universitas Budi Luhur, Jakarta, Indonesia)



Article Info

Publish Date
25 Jun 2026

Abstract

The rapid development of digital technology, particularly Artificial Intelligence (AI), has brought significant transformation across various sectors, including education and creative industries. AI now serves not only as an auxiliary tool but also as a key competence in producing effective and efficient digital content. However, most Vocational High School (SMK) students still lack the skills to utilize AI for digital content production. SMK Letris Indonesia 1, as a vocational education institution, has the potential to produce job-ready graduates but faces challenges in enhancing AI-based digital skills. This community service program aims to improve students' digital skills through training and mentoring in AI-based content creation. The methods used include interactive training, hands-on practice, project-based mentoring, and evaluation via pre-test and post-test. Targeted outputs include improved student competence, AI-based digital content products, mass media publications, and scientific articles. This program is expected to enhance students' readiness to face the digital workplace and technology-based creative industries.

Copyrights © 2026






Journal Info

Abbrev

artinara

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Artikel yang diterbitkan sesuai dengan Fokus dan Ruang Lingkup dari kegiatan pengabdian pada masyarakat yang dilaksanakan oleh para dosen dan mahasiswa dalam berbagai bidang ilmu (multidisiplin), meliputi beberapa topik berikut: 1. Pendidikan, 2. Sosial, 3. Pengembangan Sumber Daya Manusia, 4. ...