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All Journal TOFEDU: The Future of Education Journal Jurnal Pengabdian Masyarakat
Jeke Jufitra
Sekolah Tinggi Ilmu Ekonomi Sakti Alam Kerinci
Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Mathematics Other

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Penguatan Branding dan Pemasaran Produk Lokal UMKM Sungai Penuh Anggia Ayu Lestari; Melifia Liantifa; Jeke Jufitra
Jurnal Pengabdian Masyarakat (JUDIMAS) Vol. 4 No. 2 (2026)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat STIKes Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54832/judimas.v4i2.863

Abstract

Micro, small, and medium enterprises (MSMEs) in the culinary sector in Sungai Penuh City face major challenges in branding and digital marketing capabilities. This community service activity aims to improve MSME actors’ ability to build brand identity and expand marketing reach through digital marketing strategies. The methods used include training, mentoring, and expert lectures focusing on product branding, packaging design, and the use of social media and marketplaces. The results show an increase in MSME understanding of branding concepts, improved ability to create product visual identity, and better utilization of digital media for marketing purposes. This activity contributes to enhancing the competitiveness of local culinary products in broader markets.
AN ANALYSIS OF STUDENTS’ SPEAKING SKILL IN STORYTELLING AT SECOND SEMESTER OF STIE-SAK ACADEMIC YEAR 2025/2026 Sukarta Kartawijaya wijaya; Jeke Jufitra; Al-Padli Al-Padli
The Future of Education Journal Vol 5 No 3 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i3.2233

Abstract

This research was done in order to get description about students’ skill in storytelling. The researcher would analyze and describe the students’ speaking skill of the second semester students at STIE-SAK academic year 2025/2026. This research was descriptive research, and the population in this research was all of the second semester students at TIE-SAK. There were some classes of second semester students at STIE-SAK which was homogeny and they were taught by the same lecturer so the researcher needed to choose the sample of the research by using cluster sampling. The instrument in this research was speaking test. Test was collected from the students’ performance of their speaking. They were asked to speak in English and they would tell story based on their experience in front of the class one by one, and the researcher would record it and then analyzed the test by using speaking scoring rubric to see the students’ ability in storytelling. Based on the finding of the research, the researcher gets conclusion that the students’ skill in storytelling of the second semester students at STIE-SAK academic year 2025/2026 was low. The data has proved that the students had low speaking ability. There were four students got A or it was about 14,28% of them got very good score. There were 7 students got B or (25%, 6 students got C, 3 students got D, and there were 8 students got E. It could be said the students at the second semester students at STIE-SAK had low speaking ability.
Co-Authors Al-Padli Al-Padli Anggia Ayu Lestari Melifia Liantifa Sukarta Kartawijaya wijaya