Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Investasi Islam
Fitriawaliyah Naibaho
Universitas Islam Negeri Sumatera Utara
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Impact of Product Performance, Customer Service, and Human Resources on Repeat Purchase Behavior: The Mediating Role of Customer Satisfaction in the Insurance Industry Fitriawaliyah Naibaho; Tri Inda Fadhila Rahma; Annio Indah Lestari Nasution
Jurnal Investasi Islam Vol. 11 No. 2 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i2.15196

Abstract

Repeat Purchases are one of the main goals for marketing, sales and Customer Service teams. This is because Repeat Purchases are a way to increase revenue and ensure customer retention. This research analyzes the influence of Product Performance, Customer Service, and Human Resources on Repeat Purchases through Customer Satisfaction at PT. Sun Life Financial Medan Branch. Sampling in this study used the Likert scale method with a total of 80 insurance participant respondents. This researcher used SEM (Structural Equation Modeling) data analysis, with the PLS (Partial least Square) approach, regression analysis test, validity test, reliability test, multiple linear regression analysis, hypothesis testing, determinant coefficient (R2) and path analysis techniques. The results of the research show that Product Performance has a significant influence on Repeat Purchases, Product Performance has a significant influence on Satisfaction, Customer Service has a significant influence on Customer Satisfaction, Human Resources has a significant influence on Repeat Purchases, Human Resources has a significant influence on Customer Satisfaction and Customer Satisfaction has a significant influence on Repeat Purchases at PT. Sun Life Financial Medan.
Co-Authors Nasution, Annio Indah Lestari Tri Inda Fadhila Rahma