I Komang Sulatra
Sastra Inggris, Universitas Mahasaraswati Denpasar, Bali

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Code-Mixing: A Strategic Communication Practice Found in Cinta Laura’s Podcast I Komang Sulatra; Desak Putu Eka Pratiwi
IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Vol. 14 No. 1 (2026): IDEAS: Journal on English Language Teaching and Learning, Linguistics and Lite
Publisher : Universitas Islam Negeri Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/ideas.v14i1.11011

Abstract

This study examines the phenomenon of code-mixing in contemporary digital discourse, specifically focusing on narrative podcasts. The study mainly aims to find out type of code mixing and analyzing the function of code-mixing in podcast. Using a descriptive qualitative approach, the study analyzes an episode of the iWil Network podcast featuring Cinta Laura Kiehl, a prominent bilingual figure in Indonesia. The data were collected through observation method by applying several techniques, such as; making verbatim transcription, taking notes and categorizing the data of code-mixing according to Hoffman (1991) typology of intra-lexical mixing, intra-sentential mixing, and code-mixing involving a change of pronunciation. Audience Design Theory by Bell (1984) was applied to explore the functions of code-switching. The findings reveal a total of 124 instances of code-mixing, dominated by intra-Sentential mixing (21%) and followed by intra-lexical mixing (79 %). Meanwhile code-mixing involving a change of pronunciation did not occur in Cinta’s Utterances, since she is very fluent in English, therefore there was no pronunciation interference. These results indicate that code-mixing serves as a functional communication strategy to enrich Indonesian conversation through lexical borrowing and discourse tags while maintaining interactional fluency. The findings show that code-switching is used strategically to emphasize important information, express identity and solidarity, clarify meaning, and index modernity and expertise