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All Journal Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Journal of Shariah Economics
Anas Alhifni
Universitas Sunan Drajat Lamongan
Religion Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Promosi dan Diskon terhadap Kepuasan Pelanggan Toserba Tikung Lamongan Erly Juliyani Juliyani; M. Ilham Jefri Al Bukori; Anas Alhifni
JOURNAL OF SHARIA ECONOMICS Vol. 8 No. 1 (2026): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/z7ees708

Abstract

This study aims to analyze the impact of discounts and promotions on customer satisfaction at Toserba Tikung Lamongan. The increasingly competitive retail competition demands businesses to design effective marketing strategies to enhance customer satisfaction as an indicator of business sustainability. This study uses a quantitative approach with a survey method targeting customers who have shopped at Toserba Tikung Lamongan. Data analysis was performed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the validity, reliability, and relationships between variables. The results of the study show that both discounts and promotions have a positive and significant effect on customer satisfaction. Promotions have a more dominant influence compared to discounts, as reflected in the larger path coefficient and effect size values. The R-square value of 0.857 indicates that 85.7% of the variation in customer satisfaction can be explained by these two variables, meaning the research model has a very strong explanatory power. These findings suggest that a marketing strategy based on effective promotional communication and well-measured discount policies are key determinants in enhancing customer satisfaction in the local retail sector. This research provides practical implications for retail management in designing marketing strategies that focus on creating value and customer experience sustainably.
Model Peningkatan Kepuasan Pelanggan Berbasis Nilai Khidmah dan Amanah di Toserba Sunan Drajat Petiyin Biyati Ahwarumi; Anas Alhifni; M. Jefri
JOURNAL OF SHARIA ECONOMICS Vol. 8 No. 1 (2026): Journal of Sharia Economics
Publisher : Program Studi Ekonomi Syariah, Fakultas Ekonomi dan Bisnis Islam, Universitas Al Hikmah Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35896/z7bf0z72

Abstract

This study aims to analyze the ideal service improvement model, examine the implementation of Khidmah and Amanah values, and investigate their influence on customer satisfaction at Toserba Sunan Drajat Petiyin. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 50 customers selected using accidental sampling. Data analysis was conducted using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS software. The analysis included validity testing, reliability testing, structural model evaluation, and hypothesis testing. The results indicate that all research indicators met the validity and reliability criteria. The values of Khidmah and Amanah have been well implemented in service delivery based on customer perceptions. Hypothesis testing revealed that Amanah had a positive and significant effect on customer satisfaction with a path coefficient of 0.395, a T-statistic of 3.731, and a p-value of 0.000. Meanwhile, Khidmah also had a positive and significant effect on customer satisfaction with a path coefficient of 0.583, a T-statistic of 6.363, and a p-value of 0.000. The R-square value of 0.853 indicates that Amanah and Khidmah jointly explain 85.3% of the variance in customer satisfaction. Furthermore, the effect size analysis shows that Khidmah is the most dominant variable influencing customer satisfaction.
Implementation of Kyai Leadership Values in the Management of Education at the Sunan Drajat Islamic Boarding School in Lamongan Fatkhul Muslimin; Vety Vristivawati; Anas Alhifni
Jurnal Manajemen Pendidikan Dasar, Menengah dan Tinggi [JMP-DMT] Vol 7, No 1 (2026): JURNAL JMP-DMT
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/jmp-dmt.v7i1.28085

Abstract

Penelitian ini bertujuan untuk menganalisis nilai-nilai kepemimpinan kiai dan implikasinya terhadap tata kelola pendidikan serta perilaku santri di Pondok Pesantren Sunan Drajat Lamongan (PPSDL). Penelitian menggunakan pendekatan kualitatif dengan desain studi kasus. Peneliti bertindak sebagai instrumen utama dalam pengumpulan dan analisis data yang diperoleh melalui observasi partisipatif, wawancara mendalam dengan kiai, pengurus, guru, dan santri, serta studi dokumentasi terhadap kebijakan dan aktivitas kelembagaan pesantren. Hasil penelitian menunjukkan bahwa kepemimpinan pengasuh PPSDL berlandaskan nilai keagamaan, kedisiplinan, kemandirian, dan keteladanan yang terintegrasi dalam visi-misi yayasan serta diimplementasikan secara konsisten dalam kegiatan harian santri dan tata kelola lembaga. Nilai-nilai tersebut diwujudkan melalui pembiasaan sholat berjamaah, madrasah diniyah, madrasatul Qur’an, dan pengajian kitab salaf, penerapan sistem kedisiplinan berbasis regulasi dan teknologi, serta pengembangan unit-unit usaha pesantren sebagai upaya mewujudkan kemandirian ekonomi. Penerapan nilai kepemimpinan ini berdampak positif terhadap pembentukan perilaku santri yang religius, disiplin, mandiri, dan bertanggung jawab. Penelitian ini menegaskan bahwa kepemimpinan kiai berperan strategis dalam membangun budaya pesantren yang adaptif, berkelanjutan, dan berorientasi pada penguatan karakter santri.
Co-Authors Biyati Ahwarumi Erly Juliyani Juliyani Fatkhul Muslimin M. Ilham Jefri Al Bukori M. Jefri Vety Vristivawati