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Danone Indonesia’s B Corp Certification and Its Impact on Sustainable Business Practices Karyanto Wibowo; Pradhipto Bagas Wicaksono
Journal of Research on Business and Tourism Vol. 5 No. 2 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005220251

Abstract

The Fast-Moving Consumer Goods (FMCG) sector in Indonesia faces significant challenges in adopting sustainable practices amidst environmental issues like water scarcity and plastic waste, compounded by social and regulatory complexities. This study explores how Danone Indonesia’s B Corp certification, achieved in 2018, drives transformative sustainability in its operations. Using a qualitative case study approach, the research analyzes secondary data from company reports, B Corp assessments, and industry sources, focusing on CO2 emission reduction, water stewardship, circular economy initiatives, and employee engagement. Findings reveal that certification catalyzed measurable improvements, including a CO2 reduction roadmap, 50% reduction in water usage, 25% recycling rate for PET bottles, and a 95% employee engagement score, aligning with global sustainability standards. These outcomes demonstrate that B Corp certification can inspire systemic change in emerging markets, offering a model for balancing profit with purpose in Indonesia’s dynamic business landscape.
The Role of Communication in Shaping Public Perception of Carbon Capture, Utilization, and Storage (CCUS) Development Pradhipto Bagas Wicaksono; Purnaning Tuwuh Triwigati; Muhamad Hidayat
COMMENTATE: Journal of Communication Management Vol. 7 No. 1 (2026): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

Carbon Capture, Utilization, and Storage (CCUS) technologies represent a pivotal technological advancement to mitigate the climate crisis by capturing and repurposing carbon dioxide (CO2) emissions. However, their viability is often questioned, with opposition rooted in skepticism about safety, effectiveness, and environmental risks. This study examines these perspectives alongside the development, research efforts, and milestones achieved by CCUS technologies for reducing greenhouse gas emissions. By analyzing media representations and activist perspectives, this study aims to provide a comprehensive overview of how CCUS is framed in public discourse and to propose effective communication strategies that can foster a more informed and supportive attitude. The results underline the importance of engaging local communities through educational initiatives and partnerships with trusted stakeholders particularly organizations to demystify CCUS technologies. Public perception remains a critical factor, as misrepresentations and fear perpetuated by media and advocacy groups hinder broader acceptance. The opposition is primarily driven by narratives that frame CCUS as a costly, ineffective, and risky technology that serves to prolong the fossil fuel industry. A shift in the narrative surrounding CCUS is needed, emphasizing its role in economic opportunities and sustainability, which is very crucial for the successful implementation in Indonesia and beyond.