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SUSTAINABLE DIGITAL MARKETING STRATEGY IN THE PERSPECTIVE OF SUSTAINABLE DEVELOPMENT GOALS Muhamad Hidayat; Rahmat Salam; Yogi Syarif Hidayat; Andri Sutira; Trinandari Prasetyo Nugrahanti
Komitmen: Jurnal Ilmiah Manajemen Vol 3, No 2 (2022): KOMITMEN: Jurnal Ilmiah Manajemen
Publisher : FEBI UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jim.v3i2.22687

Abstract

The idea of sustainable development goals has become a catchphrase for many cutting-edge organizations due to its universal application. Many governmental and nongovernmental organizations (NGOs) and businesses throughout the world are actively focusing on this idea, but a thorough definition of the concept that encompasses digital marketing is lacking. The advent of digital marketing has revolutionized the way businesses interact with their global clientele. More and more businesses are realizing that the digital environment is not just the present, but also the future of their industry. When looking at the big picture, businesses think about how they can keep expanding and maintaining their current model. Sustainable digital marketing tactics are the focus of this research, which will examine them in light of global development targets. This study takes a descriptive qualitative approach. In light of the findings of this study, we sustainable development means providing for current needs without jeopardizing future generations' potential to do the same. Here, marketing is crucial, both in terms of emphasizing the importance of applying this concept and in terms of aligning company strategy with the environment. As a result, organizations now rely heavily on digital marketing to disseminate and communicate their ongoing actions and to get insight into how users behave and interact with them on the Internet.
Pemanfaatan Teknologi Digital dalam Pelayanan Kesehatan Publik: Sebuah Tinjauan Analisis Kebijakan Ramadhany Nugroho; Muhamad Hidayat; Emilia Devi Dwi Rianti; Ni Luh Ayu Citra Mutiarahati; Achmad Fathor Rosyid
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 2 (2023): Birokrasi dan Pemerintahan di Daerah 11
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i2.28550

Abstract

The use of digital technology in health services has become a significant trend in recent years. The use of technology in public health services is strongly influenced by various government policies. This research was carried out with the aim of reviewing government policies in the use of digital technology in public health services. The method used in this research is a qualitative method through literature study. The results of this study then found that the use of digital technology had a positive impact in increasing the accessibility, efficiency and accuracy of health services. Government policies play an important role in encouraging and regulating the use of digital technology in health care. However, challenges in implementation cannot be ignored. Availability of adequate infrastructure and internet connection, concerns regarding patient data privacy and security, and lack of understanding and technological skills are obstacles that need to be overcome. Collaboration between the government, health institutions and other stakeholders is an important key in overcoming these challenges.
TRANSFORMASI PEMBERDAYAAN MASYARAKAT MELALUI EDUKASI MITIGASI BENCANA GEMPA BUMI PADA ANAK USIA DINI DI CIANJUR JAWA BARAT Muhamad Hidayat; Achmad Hamudi Assegaf; Riantama Sulthana Fauzan
Sebatik Vol. 27 No. 1 (2023): Juni 2023
Publisher : STMIK Widya Cipta Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46984/sebatik.v27i1.1379

Abstract

Hidup di negara yang berada pada wilayah Ring of Fire memungkinkan Indonesia sering dilanda gempa Bumi. Maka dari itu, semua kalangan masyarakat perlu memahami tindakan-tindakan mitigasi yang harus dilakukan jika sewaktu-waktu bencana melanda. Seperti yang terjadi di Cianjur pada 22 November 2022, gempa bumi melanda wilayah tersebut dan menyebabkan ratusan korban jiwa dengan sebagian besar anak-anak. Maka, kegiatan pengabdian masyarakat yang bertujuan untuk menambah pengetahuan anak-anak akan mitigasi bencana gempa bumi ini dilakukan. Giat psikososial pasca bencana ini dilakukan pada tanggal 7 Januari 2023 di kecamatan Warung Kondang. Metode The Fogg Behavior Model dipakai untuk mencapai tujuan mengubah perilaku seseorang dalam menghadapi bencana gempa. Sehingga, misi yang dijalankan dalam kegiatan ini adalah peningkatan motivasi anak-anak untuk bangkit dan memberikan edukasi mitigasi. Giat pengabdian masyarakat ini membuahkan hasil positif dalam mempersiapkan anak-anak tentang mitigasi bencana. Terlihat dari anak-anak yang berhasil menghapal tahap-tahap evakuasi diri dan hasil simulasi yang dilakukan beberapa kali. Kesimpulan dari penelitian ini adalah motivasi terhadap masyarakat dan anak-anak dalam bertindak lebih baik ketika mitigasi bencana cukup signifikan dan antusias. Kegiatan ini dapat merubah cara mereka bersikap ketika bencana gempa bumi datang kembali. Sesuai dengan teori Fogg, yang mengatakan bila seseorang telah termotivasi tinggi dan meningkatkan kemampuannya, hal tersebut dapat merubah sikap dan perilaku seseorang
Communication Management in Local Government: Crisis Communication Strategies and Public Relations Syailendra Reza Irwansyah Rezeki; Julia Magdalena Wuysang; Muhamad Hidayat; E. Rizky Wulandari; Muhamad Teguh Setiadi
Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Vol 5, No 3 (2023): Birokrasi dan Pemerintahah di Daerah 12
Publisher : Jurusan Administrasi Publik FISIP UIN SGD Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jbpd.v5i3.30635

Abstract

This article discusses the vital role of communications management in the local government context, focusing on crisis communications strategies and community relations. This research aims to evaluate the effectiveness of local government communication practices in dealing with crises and in establishing good relationships with local communities. Research methods involve interviews with public relations practitioners and stakeholders and online surveys to gather community views. The research results show that local governments have positively tried to convey information, respond quickly, and listen to citizens' views during crises. However, there is still room for improvement, especially in technology such as virtual meetings and text messaging. These findings provide valuable insights into communication management practices in local government and their implications for building transparent and responsive government.
Perspektif Sosial dan Ekonomi dalam Penilaian Kapasitas Penanganan Darurat Masyarakat Terdampak Erupsi Gunung Marapi Funco Tanipu; Muhamad Hidayat
Jurnal Geosains West Science Vol 2 No 01 (2024): Jurnal Geosains West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jgws.v2i01.993

Abstract

Penelitian ini mengeksplorasi perspektif sosial dan ekonomi yang membentuk kapasitas manajemen darurat masyarakat yang terkena dampak letusan Gunung Marapi. Dengan menggunakan pendekatan kualitatif, sepuluh partisipan dilibatkan melalui wawancara dan diskusi kelompok terarah, dan data dianalisis menggunakan NVivo. Studi ini mengidentifikasi tema-tema utama, termasuk kohesi sosial dan jaringan masyarakat, tantangan komunikasi, faktor budaya dan mekanisme penanggulangan, kerentanan ekonomi, dan kepemimpinan masyarakat. Temuan-temuannya menekankan pada sifat saling keterkaitan dari faktor-faktor ini dan pengaruh kolektifnya terhadap ketahanan masyarakat. Studi ini memberikan kontribusi wawasan yang berharga bagi para pembuat kebijakan, petugas tanggap darurat, dan pemimpin masyarakat dalam mengembangkan intervensi yang ditargetkan untuk meningkatkan kapasitas masyarakat yang terkena dampak Gunung Marapi dalam mengelola keadaan darurat.
Dampak Sosial dan Lingkungan dari Eksploitasi Migas dan Tambang Batubara di Jambi Muhamad Hidayat; Supriandi Supriandi
Jurnal Geosains West Science Vol 2 No 01 (2024): Jurnal Geosains West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jgws.v2i01.1023

Abstract

Penelitian ini menyajikan analisis kualitatif mengenai dampak sosial dan lingkungan dari eksploitasi minyak dan gas bumi serta pertambangan batu bara di Jambi, Indonesia. Melalui wawancara mendalam, diskusi kelompok terfokus, dan analisis konten, penelitian ini mengeksplorasi berbagai konsekuensi dari kegiatan ekstraktif terhadap masyarakat lokal dan ekosistem. Hasilnya menunjukkan bahwa penggusuran masyarakat, kesenjangan ekonomi, erosi budaya, deforestasi, polusi, dan perubahan iklim merupakan isu-isu yang menonjol. Tantangan seperti partisipasi yang terbatas dalam pengambilan keputusan dan pengawasan peraturan yang tidak memadai semakin memperumit lanskap. Studi ini merekomendasikan peningkatan keterlibatan masyarakat, penguatan kerangka kerja peraturan, dan diversifikasi ekonomi untuk pengelolaan sumber daya yang berkelanjutan. Temuan-temuan ini berkontribusi pada pemahaman yang lebih baik mengenai konteks lokal dan memberikan wawasan yang dapat ditindaklanjuti oleh para pembuat kebijakan, pemangku kepentingan industri, dan masyarakat yang bergulat dengan dampak kegiatan ekstraktif di Jambi.
ANALISIS FRAMING MEDICAL EMERGENCY RESCUE COMMITTEE (MER-C) DALAM MEMBANGUN KEMBALI RUMAH SAKIT INDONESIA DI GAZA Biemans, Amanda; Hidayat, Muhamad
AKSELERASI: Jurnal Ilmiah Nasional Vol 7 No 1 (2025): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v7i1.1303

Abstract

Penelitian ini bertujuan untuk menganalisis bagaimana Medical Emergency Rescue Committee (MER-C) melakukan framing dalam upaya pembangunan kembali Rumah Sakit Indonesia di Gaza, yang mengalami kerusakan akibat konflik yang meningkat sejak 7 Oktober 2023. Penelitian ini menggunakan pendekatan analisis framing Robert N. Entman untuk mengidentifikasi bagaimana MER-C mendefinisikan masalah, mendiagnosis penyebab, membuat penilaian moral, dan merekomendasikan solusi terkait isu tersebut. Metode penelitian melibatkan analisis konten terhadap pernyataan MER-C yang dikutip atau diberitakan dalam media CNN, Tempo, dan Kompas. Hasil penelitian diharapkan dapat memberikan pemahaman tentang bagaimana MER-C mengkonstruksi realitas konflik dan dampaknya terhadap opini publik serta dukungan terhadap upaya kemanusiaan. Penelitian ini juga menyoroti peran penting organisasi non-pemerintah (ORNOP) dalam diplomasi kemanusiaan dan pembentukan opini publik di tengah konflik.
Spiritual Communication for Disaster Mitigation in the Gunung Padang Area - West Java Wempi, J.A; Hidayat, Muhamad; Akbar, Ananto
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1109

Abstract

Cianjur, West Java, is one of the areas with a  high level of disaster threats according to the Indonesia Disaster Risk Index report in 2022. One of the disaster threats is the 100-kilometer long Cimandiri Fault in West Java which is the oldest fault, not to mention the danger of landslides. .  Gunung Padang  is a disaster-prone area,  making  Gunung Padang at risk of being affected by tectonic earthquakes because it is situated between earthquake generating lines divided into fault segments that cross 17 districts in Sukabumi, Cianjur and Bandung. Religious and cultural aspects often play an important role in disaster mitigation, especially in communities with strong religious and cultural values. This research aims to analyze spiritual-based disaster communication in the Gunung Padang area, West Java. This research used descriptive qualitative methods and collected data through semi-structured interviews. The data used for this research is primary data to be obtained directly from the first source or original source,  including community leaders and local government by using observation and interview techniques. Meanwhile, the secondary data is obtained  from other supporting documents. The results of this study show that the people of the Gunung Padang area traditionally uphold and maintain the wisdom and spiritual aspects of Lok which have an important role in conveying disaster mitigation messages. This study also highlights the importance of local beliefs, which shape the community's disaster awareness and influence their thoughts, attitudes, and behaviors. The religious aspect of local wisdom encourages harmony with nature and prevents its exploitation. Spiritual communication plays a significant role in the lives of the Gunung Padang community and is an essential aspect of disaster awareness, which is based on the integration of knowledge, skills, and local wisdom.
Diffusion of Organic Agriculture Communication Innovations as an Effort to Mitigate Climate Change Hidayat, Muhamad; Dedy Irwandy; Achmad Hamudi Assegaf
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1185

Abstract

The long-standing use of synthetic fertilizers and pesticides has created habits and dependency among farmers. Inorganic materials have become commonplace and it seems as if there are no other options to use as farming inputs. Basically, synthetic-based agricultural production materials can damage the environment and potentially harm farmers. Most farmers in the Subak Wengaya Betan Farmers Group have switched from using inorganic materials to organic ones up to now. This should serve as an example of how farmers in Subak Wengaya Betan can adopt organic farming innovations. This research aims to analyze the diffusion process of organic agricultural communication innovations as an effort to mitigate climate change in the Subak Wengaya Betan Farmers Group, Bali Province. The main process in qualitative research was chosen to obtain in-depth results through the data collection stage using interviews, observations, and other documentation to gather detailed information as data collection techniques. The results of this study indicate that effective steps that can be accepted by farmers to transition to organic farming include the development of a social system closely tied to local wisdom, along with the active participation of customary or village officials who possess and earn the trust of the community. Keywords: Diffusion of innovation; communication; mitigation; organic farming; climate change
Komunikasi Risiko Mitigasi Bencana Hidrometeorologi Dampak Kerusakan Lingkungan Hidayat, Muhamad; Assegaf, Ahmad Hamudi
JURNAL KOMUNIKATIO Vol. 11 No. 1 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i1.16519

Abstract

The acceleration of global climate change accompanied by increased economic activity and human development, which tends to be exploitative of nature, such as deforestation, urbanization, and water, air, and land pollution, has caused an increase in the frequency, intensity, and impact of hydrometeorological disasters in Indonesia. The island of Bali, which has long been known for its natural beauty and cultural heritage, is also increasingly vulnerable to hydrometeorological natural disasters such as floods, droughts, and landslides. Based on disaster studies, hydrometeorological disasters are one of the most frequent disasters in Bali Province. This research aims to analyze risk communication for hydrometeorological disaster mitigation in Bali with the Crisis and Emergency Risk Communication (CERC) concept. The results are expected to provide new insights to the community and policymakers regarding risk and crisis communication strategies in disaster mitigation efforts. The method used in this research is qualitative, with a case study approach and data collection techniques through in-depth interviews and observation. Research location is in Bali Province, involving stakeholders such as the government institutions, professional associations, journalists, and business actors concerned about and involved in the disaster mitigation agenda in Bali Province. The research results show that collaboration between traditional elements, such as traditional leaders, religious leaders, and the government is important in increasing awareness and disaster mitigation capacity. Applying CERC principles has proven effective in strengthening community capacity and accelerating post-disaster recovery. The findings of this research show that inclusive risk communication based on local wisdom is the key to building community preparedness in anticipating and mitigating disasters.