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All Journal Jurnal Pengabdian Masyarakat Bhinneka Journal of Principles Management and Bussines
Herdian Farisi
Universitas Medika Suherman, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health

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PENGARUH PROMOSI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN VOUCHER PAKET DATA INTERNET DI PT. DISTRIBUSI VOUCHER NUSANTARA Acip Sucipto; Hasanudin; Rama Rosadi; Rizky Muyasar; Herdian Farisi
Journal of Principles Management and Business Vol. 5 No. 01 (2026): June 2026
Publisher : Scimadly Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55657/jpmb.v5i01.320

Abstract

This study examines the influence of promotional strategies and pricing mechanisms on retailers' purchasing decisions within the business-to-business (B2B) distribution ecosystem of internet data voucher packages. The research was conducted at PT Distribusi Voucher Nusantara (PT DIVA), an authorized distributor serving retail partners across Bogor Regency, Indonesia. A quantitative survey approach was employed using proportional random sampling, with data collected through structured questionnaires administered to active retail partners. The data were analyzed using multiple linear regression supported by validity, reliability, and classical assumption tests. The findings reveal that both promotional strategies and pricing have positive and significant effects on retailers' purchasing decisions, both individually and simultaneously. These results indicate that effective promotional programs combined with competitive pricing play a crucial role in strengthening retailers' purchasing intentions and enhancing distributor–retailer relationships in the B2B market. This study contributes to the literature on B2B marketing by highlighting the strategic importance of promotion and pricing in the telecommunications distribution sector and provides practical implications for distributors seeking to improve retail partner engagement and purchasing performance within Indonesia's rapidly evolving digital economy.
Pemberdayaan Ekonomi Pedesaan Melalui Edukasi Manajemen Ritel dalam Mendukung Program Satu Sarjana Satu Desa di Citeureup Kabupaten Bogor Herdian Farisi; Rizky Muyasar; Nurhasan Nurhasan; Hasanudin Hasanudin; Syamsudin Baharsyah; Eddy Suharso; Muhammad Azharul Fahmi; Risa Ayu Sekartaji Ramadhani
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 4 (2026): Juli
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i4.1622

Abstract

Keterbatasan wawasan aparatur mengenai manajemen niaga menghambat optimalisasi program Satu Desa Satu Sarjana dalam mendongkrak ekonomi lokal. Pengabdian ini bertujuan membangun kesadaran institusional mengenai urgensi pendidikan manajemen ritel serta merumuskan sinergi bersama sarjana pendamping. Metode yang digunakan adalah sosialisasi partisipatif yang dikombinasikan dengan sesi diskusi tanya jawab. Mitra pengabdian melibatkan 20 orang yang terdiri dari perangkat desa, pengelola BUMDes, dan kader pemberdayaan di Kecamatan Citeureup. Evaluasi program dilakukan secara deskriptif melalui pengamatan keterlibatan aktif audiens serta analisis kualitatif terhadap perubahan persepsi peserta. Hasil pengabdian menunjukkan terjadinya pergeseran paradigma yang fundamental, aparatur desa kini mengonfirmasi pentingnya literasi niaga modern dan menyepakati komitmen bersama untuk memajukan kegiatan peningkatan kualitas sumber daya manusia. Program daerah yang semula dianggap beban administratif guna program sarjana satu desa berhasil diubah menjadi peningkatan SDM di wilayah Kecamatan Citeureup dengan mempelajari manajemen ritel, sehingga menjadi aset strategis untuk menggerakkan unit usaha desa, sekaligus meningkatkan kesiapan birokrasi dalam menyerap keilmuan ritel terapan guna mendongkrak nilai ekonomis pedesaan.
Co-Authors Acip Sucipto Eddy Suharso Hasanudin Hasanudin Hasanudin Muhammad Azharul Fahmi Nurhasan Nurhasan Rama Rosadi Risa Ayu Sekartaji Ramadhani Rizky Muyasar Syamsudin Baharsyah