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What Hajj Teaches Global Governance Syamsu Hidayat; Kurniawan Arif Maspul
Pubmedia Social Sciences and Humanities Vol. 3 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v3i4.679

Abstract

At a time of rising geopolitical tension, climate uncertainty, and declining global trust, Islamic civilisation is often misunderstood as either a historical legacy or a source of conflict. This study challenges those perceptions by showing that Islam remains a dynamic civilisational force shaping governance, finance, diplomacy, security, and environmental stewardship across the modern world. Drawing on classical Islamic sources, academic research, United Nations reports, think-tank analyses, and government documents, it examines how principles such as justice (ʿadl), consultation (shūrā), stewardship (khalīfah), and public welfare (maṣlaḥah) continue to shape contemporary policy and international engagement. The study argues that Islamic civilisation offers practical responses to twenty-first-century challenges through four interconnected dimensions: the modernisation of Hajj governance through advanced technologies, the growing influence of religious soft power in international relations, the resilience and ethical foundations of Islamic finance, and the role of faith-based values in promoting sustainability and conflict resolution. It introduces the concept of strategic entanglement to explain the interplay among religious norms, technological innovation, and geopolitical interests. Ultimately, the research contends that understanding Islam’s constructive civilisational capacity is not merely an academic exercise but a strategic necessity for policymakers seeking pathways towards peace, resilience, and a more inclusive global order in an increasingly fragmented world.
½M Coffee: A Saudi Specialty Coffee Phenomenon Kurniawan Arif Maspul; Syamsu Hidayat
Pubmedia Social Sciences and Humanities Vol. 3 No. 4 (2026): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/pssh.v3i4.753

Abstract

This study examines ½M Coffee as a distinctive phenomenon at the intersection of Saudi Arabia's Vision 2030 transformation, geopolitical consumer activism, and the evolution of cultural diplomacy. While existing literature addresses specialty coffee markets or soft power separately, this research reveals how a single domestic brand has become an unexpected vehicle for national identity renegotiation, quiet resistance, and global image-making. Through qualitative case study methodology and systematic document analysis—including industry reports, UNESCO inscriptions, FAO technical documents, and regional media—this investigation traces ½M's trajectory from local start-up to transnational symbol. The findings demonstrate three novel contributions: First, ½M's success is not merely commercial but fundamentally political, capitalising on boycott dynamics following the Gaza war to position itself as an ethical alternative to Western chains. Second, the brand exemplifies what this study terms "algorithmic authenticity"—the deliberate crafting of Instagrammable heritage that simultaneously performs tradition and hyper-modernity for digital consumption. Third, ½M functions as an unofficial instrument of Saudi soft power, carrying cultural narratives across borders through every exported tumbler and London flagship visit. This analysis challenges conventional understandings of coffee as an apolitical commodity, arguing instead that in contemporary Muslim-majority markets, specialty coffee has become a terrain where economic ambition, cultural assertion, and geopolitical stance converge. The study concludes by offering policy-relevant insights for sustainable, inclusive coffee diplomacy that balances global reach with authentic heritage preservation.