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All Journal ECOPLAN : JOURNAL OF ECONOMICS AND DEVELOPMENT STUDIES Journal of Digital Business and Innovation Management
Dana Azizah Rahmat
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science

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The Influence of Power Distance on the Communication Effectiveness of Indonesian Workers Ditya Hanun Aqila; Najwa Zarka; Nadia Octa Safitri; Julita Adianti; Dana Azizah Rahmat
Journal of Digital Business and Innovation Management Vol. 5 No. 1 (2026): June 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jdbim.v5i1.78256

Abstract

This study aims to examine the influence of power distance on the communication effectiveness of Indonesian migrant workers in international multicultural workplaces. The study employed a quantitative approach using a survey design. Data were collected through online questionnaires distributed to Indonesian workers who had experience working abroad. A total of 107 responses were obtained, and after outlier screening using the Z-score method, 101 valid responses were analyzed. The research instruments were tested using validity and reliability tests, showing that all items were valid and reliable with Cronbach’s Alpha values above 0.70. Because the data did not fully meet the normality assumption, hypothesis testing was conducted using the bootstrap method with 1000 resampling iterations. The results showed that power distance had a negative but statistically insignificant effect on communication effectiveness, with a regression coefficient value of -0.047 and a significance value of 0.211 (>0.05). The coefficient of determination (R²) value was 0.011, indicating that power distance explained only 1.1% of communication effectiveness, while the remaining 98.9% was influenced by other factors outside the study. Therefore, it can be concluded that power distance is not a major factor affecting the communication effectiveness of Indonesian workers abroad.
Strategi Peningkatan Branding dan Layanan Digital Laboratorium Pengujian Air Desinta Riski Azhari; Dana Azizah Rahmat; Ratih Amelia; Hujjatullah Fazlurrahman; Muhammad Fachmi
Ecoplan Vol 9 No 1 (2026)
Publisher : Jurusan Ilmu Ekonomi dan Studi Pembangunan Fakultas Ekonomi dan Bisnis Universitas Lambung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/ecoplan.v9i1.1299

Abstract

Penelitian ini bertujuan merumuskan strategi digital marketing pada laboratorium pengujian air PT ABCD di tengah tuntutan transformasi digital. Studi ini menggunakan pendekatan kualitatif dengan desain studi kasus, melalui wawancara semi-terstruktur, observasi media digital, dokumentasi internal, serta benchmarking terhadap kompetitor. Analisis dilakukan menggunakan kerangka SWOT bertahap (Stage 1-4) yang mencakup eksplorasi profil perusahaan, analisis kondisi internal dan eksternal, serta sintesis strategi. Hasil penelitian menunjukkan bahwa PT ABCD memiliki kekuatan utama berupa akreditasi KAN dan ISO/IEC 17025, tenaga ahli kompeten, tarif kompetitif, serta basis pelanggan yang luas. Namun, kinerja digital marketing masih belum optimal, ditandai dengan rendahnya visibilitas online, belum adanya website mandiri, inkonsistensi branding digital, serta respons layanan daring yang belum memenuhi ekspektasi pelanggan. Di sisi eksternal, peluang muncul dari meningkatnya kebutuhan uji kualitas air dan tren digitalisasi layanan, sementara ancaman berasal dari kompetitor yang lebih unggul secara digital. Kontribusi utama penelitian ini terletak pada pengembangan pendekatan SWOT bertahap yang tidak hanya bersifat deskriptif, tetapi juga menghasilkan formulasi strategi digital marketing yang terintegrasi dengan aspek visibilitas digital, branding, dan layanan online dalam konteks laboratorium pengujian air yang masih terbatas dalam literatur. Strategi yang direkomendasikan meliputi pembangunan website interaktif, penguatan branding berbasis konten, optimalisasi respons layanan digital, serta pemanfaatan akreditasi sebagai diferensiasi. Temuan ini memberikan implikasi praktis dalam meningkatkan kredibilitas dan daya saing laboratorium di era digital.
Co-Authors Desinta Riski Azhari Ditya Hanun Aqila Hujjatullah Fazlurrahman Julita Adianti Muhammad Fachmi Nadia Octa Safitri Najwa Zarka Ratih Amelia