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All Journal Jurnal Manajemen Pendidikan Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan
Sulistyorini Sulistyorini
UIN Sayyid Ali Rahmatullah Tulungagung, Indonesia
Religion Education

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REVITALISASI MANAJEMEN SDM DALAM LEMBAGA PENDIDIKAN ISLAM: PERSPEKTIF MOTIVASI DAN KEPUASAN KERJA Azka Alfi Nurus Sa’adah; Sulistyorini Sulistyorini
Jurnal Manajemen Pendidikan Vol. 11 No. 3 (2026): Regular Issue (In Progress)
Publisher : STKIP Pesisir Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34125/jmp.v11i3.1303

Abstract

This study aims to analyze the revitalization of human resource management (HRM) in Islamic educational institutions by focusing on strategies that strengthen work motivation and job satisfaction among educators. This research employed the library research method by reviewing reputable and up-to-date literature from 2019–2024, including national and international journal articles, books, and relevant research reports. The analysis process involved content analysis, identification of emerging themes, and synthesis of literature related to HRM strategies, motivation, and job satisfaction in the context of Islamic education. The study found that effective HRM in Islamic educational institutions is characterized by continuous professional development, Islamic-based organizational culture, academic supervision, and equitable compensation systems. Motivation is influenced by intrinsic factors such as spirituality, sincerity, leadership style, and communication, while extrinsic factors include rewards, career development, and workplace environment. Job satisfaction is shaped by emotional responses to work, fairness perception, organizational support, and career advancement opportunities. This research offers an integrative model linking Islamic values with HRM strategies to enhance educator motivation and satisfaction—an aspect that has been underexplored in recent five-year studies. The findings highlight the importance of combining professionalism with Islamic spirituality to build competitive and sustainable Islamic educational institutions.
Islamic Branding as a Competitive Advantage Strategy in Transformative Islamic Education A Wathon; Sulistyorini Sulistyorini; Agus Eko Sujianto
PALAPA Vol 14 No 1 (2026): MEI
Publisher : LP2M STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/palapa.v14i1.6181

Abstract

This study explores Islamic branding as a strategic approach to achieving competitive advantage in Islamic educational institutions in the contemporary global and digital era. Increasing competition among educational providers has encouraged institutions to develop distinctive identities that emphasize not only academic excellence but also ethical and spiritual values. This study aims to analyze how Islamic values are integrated into marketing frameworks, leadership practices, stakeholder engagement, and digital transformation to strengthen institutional branding. A qualitative approach with a conceptual and literature-based design was employed, focusing on recent scholarly works published between 2024 and 2025. Data were collected through a systematic literature review and analyzed using thematic analysis techniques. The findings indicate that Islamic branding, when integrated with the 7P marketing mix, enhances institutional credibility, public trust, and stakeholder satisfaction. Leadership, particularly religious leadership represented by kyai, plays a central role in shaping institutional legitimacy and brand identity. Furthermore, digital transformation and artificial intelligence provide new opportunities for branding innovation, although ethical and infrastructural challenges remain significant. The study concludes that Islamic branding must move beyond symbolic representation and be deeply embedded in governance, pedagogy, and institutional culture to achieve sustainable competitive advantage. This study contributes to the theoretical development of Islamic educational management and offers practical recommendations for policymakers and educational leaders in strengthening value-based institutional branding.
Co-Authors A Wathon Agus Eko Sujianto Azka Alfi Nurus Sa’adah