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All Journal Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan AS-SABIQUN: Jurnal Pendidikan Islam Anak Usia Dini
A Wathon
STAI Miftahul Ula Nganjuk, Indonesia
Religion Decision Sciences, Operations Research & Management Education Library & Information Science Other

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Islamic Branding as a Competitive Advantage Strategy in Transformative Islamic Education A Wathon; Sulistyorini Sulistyorini; Agus Eko Sujianto
PALAPA Vol 14 No 1 (2026): MEI
Publisher : LP2M STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/palapa.v14i1.6181

Abstract

This study explores Islamic branding as a strategic approach to achieving competitive advantage in Islamic educational institutions in the contemporary global and digital era. Increasing competition among educational providers has encouraged institutions to develop distinctive identities that emphasize not only academic excellence but also ethical and spiritual values. This study aims to analyze how Islamic values are integrated into marketing frameworks, leadership practices, stakeholder engagement, and digital transformation to strengthen institutional branding. A qualitative approach with a conceptual and literature-based design was employed, focusing on recent scholarly works published between 2024 and 2025. Data were collected through a systematic literature review and analyzed using thematic analysis techniques. The findings indicate that Islamic branding, when integrated with the 7P marketing mix, enhances institutional credibility, public trust, and stakeholder satisfaction. Leadership, particularly religious leadership represented by kyai, plays a central role in shaping institutional legitimacy and brand identity. Furthermore, digital transformation and artificial intelligence provide new opportunities for branding innovation, although ethical and infrastructural challenges remain significant. The study concludes that Islamic branding must move beyond symbolic representation and be deeply embedded in governance, pedagogy, and institutional culture to achieve sustainable competitive advantage. This study contributes to the theoretical development of Islamic educational management and offers practical recommendations for policymakers and educational leaders in strengthening value-based institutional branding.
Dialectics of Service Quality and Spirituality in Islamic Early Childhood Education A Wathon; Mujamil Qomar; Nur Efendi
AS-SABIQUN Vol 8 No 3 (2026): MEI
Publisher : Pendidikan Islam Anak Usia Dini STIT Palapa Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36088/assabiqun.v8i3.6182

Abstract

This study is motivated by the limited integration of service quality frameworks and spirituality in Islamic early childhood education, despite their significant role in supporting holistic child development. This study aims to analyze the dialectical relationship between service quality and spirituality based on recent literature published between 2024 and 2025. A qualitative design using a systematic literature review approach was employed. Data were collected from 35 indexed journal articles published during 2024–2025 and analyzed using thematic analysis. The findings reveal that service quality frameworks are increasingly integrated with Islamic ethical principles, such as amanah and ihsan, while leadership and teacher professionalism function as key mediating factors. In addition, workplace spirituality contributes indirectly to service quality through job satisfaction and organizational commitment. However, challenges remain in policy alignment, teacher training, and technological integration. The study concludes that an integrative model combining spiritual values and quality assurance mechanisms is essential for achieving holistic educational outcomes in Islamic early childhood education. This study contributes to the theoretical development of Islamic education quality models and offers practical recommendations for policymakers and educators to strengthen spiritually grounded quality assurance systems.
Co-Authors Agus Eko Sujianto Mujamil Qomar Nur Efendi Sulistyorini Sulistyorini