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PENGARUH PRODUCT DIFFERENTATION, HARGA DAN FASILITAS TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA IGLOO DESERT BAR ITALIAN GELATO SANGATTA Theresia Stefania Kewa Kuwa; RR Tri Gunarti; Irma Irma
Tinta Nusantara 2018 Vol.1 Vol 12 No 1 (2026): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v12i1.218

Abstract

The research aims to determine the effect of product differentiation, price and facilities on consumer purchase decisions of Igloo Desert Bar Italian Gelato Sangatta. This research method. The data used were primary data obtained from distributing questionnairesto consumer of Igloo Desert Bar Italian Gelato Sangatta. Residential real estate, with a sample of 96 respondents. At the same time, data analysis technique used multiple linear regression. The finding denoted that partially and simultaneously, product differentiation, prices and facilities variable affected significant the purchase decisions of Igloo desert Bar Italian Gelato Sangatta. The simultaneous effect of product differentiation, prices, and facilities variables on purchase decisions was 0,000 < 0,05, on the other hand, the partially effect of the product differentiation variable on purchase decisions was 46,81%, the partially effect of the price variable on purchase decisions was 33,48%, and the effect of the facilities variable on the purchase decision was 38,89%.
Pengaruh Motivasi, Lingkungan Kerja dan Disiplin Kerja terhadap Retensi Pegawai Negeri Sipil melalui Kepuasan Kerja di Badan Pendapatan Daerah Kabupaten Kutai Timur Winny Susanti Alwie; Ausy Riana; Efendi Rahmanto; Irma Irma
Jurnal Ekonomi Kreatif Indonesia Vol. 4 No. 3 (2026): August
Publisher : PT. Tangrasula Tekno Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61896/jeki.v4i3.236

Abstract

ABSTRAK Permasalahan utama dalam organisasi publik adalah bagaimana mempertahankan pegawai berpengalaman agar tetap loyal, khususnya ketika motivasi kerja, lingkungan kerja, dan disiplin kerja menghadapi tantangan dalam mendukung kepuasan kerja. Penelitian ini bertujuan untuk menganalisis pengaruh motivasi, lingkungan kerja, dan disiplin kerja terhadap retensi pegawai melalui kepuasan kerja pada Badan Pendapatan Daerah Kabupaten Kutai Timur. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik purposive sampling, melibatkan 61 responden yang memiliki masa kerja minimal 15 tahun. Data dikumpulkan melalui kuesioner dan observasi, kemudian dianalisis dengan Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa lingkungan kerja dan disiplin kerja berpengaruh positif dan signifikan terhadap kepuasan kerja, sedangkan motivasi tidak berpengaruh signifikan. Selanjutnya, kepuasan kerja berpengaruh positif dan signifikan terhadap retensi pegawai, serta terbukti memediasi pengaruh lingkungan kerja dan disiplin kerja terhadap retensi pegawai. Implikasi penelitian ini menegaskan bahwa kepuasan kerja merupakan faktor kunci dalam memperkuat loyalitas pegawai, sehingga organisasi perlu berkontribusi pada penciptaan lingkungan kerja yang kondusif dan peningkatan disiplin kerja sebagai strategi retensi jangka panjang. ABSTRACT The main issue in public organizations is how to retain experienced employees to remain loyal, particularly when work motivation, work environment, and work discipline face challenges in supporting job satisfaction. This study aims to analyze the effect of motivation, work environment, and work discipline on employee retention through job satisfaction at the Regional Revenue Agency of Kutai Timur Regency. The research method applied a quantitative approach with purposive sampling, involving 61 respondents who had a minimum of 15 years of service. Data were collected through questionnaires and observations, then analyzed using Partial Least Square (PLS). The results indicate that work environment and work discipline have a positive and significant effect on job satisfaction, while motivation has no significant effect. Furthermore, job satisfaction has a positive and significant effect on employee retention and is proven to mediate the influence of work environment and work discipline on retention. The implication of this study emphasizes that job satisfaction is a key factor in strengthening employee loyalty, so organizations need to contribute to creating a conducive work environment and improving work discipline as a long-term retention strategy.