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All Journal Berajah Journal Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Tri Siwi Agustina
Universitas Airlangga Surabaya
Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Pemberdayaan UMKM Produk Sambal Kering Mamawin Melalui Optimalisasi Pemasaran Digital dan Financial Recording System Carissa Hayu Naylah Tsary; Syafa Abidah Maheswari; Vici Cahyana Arum Pranata; Alya Sabrina Damayanti; Alifia Amalia Putri; Areta Nabilah Sa’adah; Nanda Irfan Fathan; Tri Siwi Agustina; Dunga Dwi Barinta
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7a5n4x43

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran penting dalam mendorong pertumbuhan ekonomi dan meningkatkan kesejahteraan masyarakat. Namun, masih banyak UMKM yang menghadapi kendala dalam pemasaran dan pengelolaan keuangan, seperti yang dialami oleh UMKM Dapur Mamawin di Kecamatan Tambaksari, Kota Surabaya. Permasalahan yang ditemukan meliputi pemasaran yang masih mengandalkan word of mouth, identitas visual merek yang belum optimal, serta pencatatan keuangan yang belum terstruktur. Kegiatan pendampingan ini bertujuan meningkatkan kapasitas usaha melalui optimalisasi pemasaran digital dan penerapan sistem pencatatan keuangan digital. Metode yang digunakan adalah metode Partisipatoris yaitu pendekatan yang menekankan keterlibatan aktif secara penuh dari individu atau kelompok dalam suatu proses. Program yang dilaksanakan meliputi rebranding usaha dengan pembuatan logo dan label produk baru, optimalisasi media sosial, penyusunan katalog produk, pembuatan Linktree, serta penerapan aplikasi pencatatan keuangan berbasis web. Hasil pendampingan menunjukkan peningkatan kualitas branding melalui identitas visual yang lebih profesional, promosi digital yang lebih terstruktur, serta pemanfaatan platform digital yang mampu memperluas jangkauan pasar. Selain itu, pencatatan keuangan digital membantu pelaku usaha memantau arus kas dan mengelola keuangan secara lebih sistematis. Dengan demikian, program ini berhasil meningkatkan kemampuan pemasaran dan pengelolaan keuangan UMKM serta mendukung implementasi SDGs 17 melalui kemitraan antara perguruan tinggi dan pelaku usaha dalam pengembangan usaha yang berkelanjutan.
PENDAMPINGAN PENGEMBANGAN UMKM NIMELS KITCHEN MELALUI OPTIMALISASI STRATEGI PEMASARAN DIGITAL Ni Komang Diah P.A.; Ketut Indra laksana.T.P.; Wynedhi Yudishtiro; Moch Bryan Ardy S.; Frisky Christian K.; Saifani Syahir S.; Muhamad Syauqy T.; Tri Siwi Agustina; Elsa Yustika Putri
Berajah Journal Vol. 6 No. 4 (2026): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v6i4.668

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a significant role in supporting economic growth, particularly in the rapidly growing culinary sector. One MSME with strong development potential is Nimels Kitchen, a food and beverage business located in Surabaya that specializes in brownies, cakes, and cookies. Despite offering high-quality products and holding halal certification, Nimels Kitchen still faces several challenges, particularly in digital marketing. The business has not fully optimized social media as a promotional platform, its brand awareness remains relatively low, and its ordering system still relies on a pre-order model. This community assistance program aimed to strengthen Nimels Kitchen’s digital marketing strategy through a participatory approach involving field observations, semi-structured interviews, SWOT analysis, and the implementation of solutions tailored to the partner’s needs. The program included the development of a Linktree integrated with WhatsApp Business, the creation of a digital product catalog, product photography training, and recommendations for Instagram Reels and TikTok content strategies. The results indicate that Nimels Kitchen’s digital promotional media became more organized, product information became easier for customers to access, and the business owner gained a better understanding of the importance of digital marketing in business development. Although the impact on sales growth could not yet be measured due to the relatively short implementation period, the program successfully established a stronger digital marketing foundation that is expected to expand market reach, enhance brand awareness, and support the long-term sustainability of the business.
Co-Authors Alifia Amalia Putri Alya Sabrina Damayanti Areta Nabilah Sa’adah Carissa Hayu Naylah Tsary Dunga Dwi Barinta Elsa Yustika Putri Frisky Christian K. Ketut Indra laksana.T.P. Moch Bryan Ardy S. Muhamad Syauqy T. Nanda Irfan Fathan Ni Komang Diah P.A. Saifani Syahir S. Syafa Abidah Maheswari Vici Cahyana Arum Pranata Wynedhi Yudishtiro