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All Journal Jurnal Price : Ekonomi dan Akuntasi Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Mohammad Yaskun
Postgraduate Study Program in Management, Lamongan Islamic University, Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effect of Service Quality, Price, and Facilities on Consumer Satisfaction of Excellent Group Lamongan Tourism Bus Ali Makhmud; Mohammad Yaskun; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the effect of service quality, price, and facilities on consumer satisfaction with Excellent Group Lamongan tourism buses. This research applied a quantitative approach. The population consisted of 10,800 consumers of Excellent Group Lamongan tourism buses during November 2023 to April 2024. The sample included 100 respondents determined using the Slovin formula and simple random sampling. Primary data were collected through a Likert-scale questionnaire, supported by secondary data from the management of PT. Excellent Empat Saudara Group. The data were analyzed using IBM SPSS version 24 through validity testing, reliability testing, classical assumption testing, multiple linear regression, coefficient of determination, t-test, and F-test. The results indicate that service quality has a positive and significant effect on consumer satisfaction (t = 3.920; sig. = 0.000), price has a positive and significant effect (t = 3.128; sig. = 0.002), and facilities have a positive and significant effect (t = 3.309; sig. = 0.001). Simultaneously, the three variables significantly affect consumer satisfaction (F = 13.777; sig. = 0.000). The R Square value of 0.301 indicates that 30.1% of the variation in consumer satisfaction can be explained by service quality, price, and facilities. Service quality is the most dominant factor based on the highest standardized beta value.
The Effect of Market Orientation and Entrepreneurial Orientation on the Marketing Performance of Msmes in Deket District Bella Fernanda; Mohammad Yaskun; Imam Syairozi
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the influence of market orientation and entrepreneurial orientation on the marketing performance of MSMEs in Deket District. The study used a descriptive quantitative approach with a population of 4,581 MSME actors. The research sample of 98 respondents was determined using the Slovin formula with an error rate of 10% and a simple random sampling technique. Primary data is collected through a Likert scale questionnaire, while secondary data is obtained through relevant documentation. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test, and determination coefficient with the help of SPSS. The results of the study show that all indicators are valid and reliable. The regression equation obtained is Y = 3.701 + 0.297X1 + 0.399X2. Partially, market orientation has a positive and significant effect on marketing performance with a t-value of 2.730 and a significance of 0.008. Entrepreneurial orientation also had a positive and significant effect with a t-value of 3.408 and a significance of 0.001. Simultaneously, market orientation and entrepreneurial orientation had a significant effect on marketing performance with an F value of 13.289 and a significance of 0.000. The R-Square value of 0.219 indicates that 21.9% of the variation in marketing performance can be explained by market orientation and entrepreneurial orientation, while the rest is influenced by other factors.
The Effect of Price, Promotion and Product Quality on the Decision to Repurchase Liquid Fertilizer Imma Nurhayati; Mohammad Yaskun; Evi Fitrotun Najiah
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 02 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), Mei 2024
Publisher : SEAN Institute

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This study aims to determine the effect of price, promotion, and product quality on the decision to repurchase liquid fertilizer. UD Primatan Mikro either partially, simultaneously and is the most dominant factor among the three variables above that influence repurchase decisions. This type of research is quantitative with a sample of 57 people. The sampling technique is Validity Test, Reliability Test, Classical Assumption Test, Multiple Correlation Analysis, Multiple Linear Regression Analysis, Coefficientof Determination Analysis, t Test, F Test. The results of this test result that the variables of Price, Promotion and Product quality partially influence the Buyer's Decision UD Primatan Mikro. The results show that the price (X1) = 3.012 < t table 2005, promotion (X2) = 2.466 < t table 2005, product quality (X3) = 2.605 < t table 2005. then H0 is rejected and Ha is accepted. F test evidence obtained Fcount = 28,817 > Ftable = 3.17 means that the independent variable simultaneously affects the dependent variable. 3. The results of calculations using Multiple Linear Regression Test obtained that the most dominant is Promotion (X1) with a regression coefficient value of 0.363 and a standard beta coefficient of 0.359, compared to the Product Quality variable (X3), the standard regression coefficient of 0.261 and the standard beta coefficient of 0.283 and price variable (X2) the standard regression coefficient is 0.358 and the standard beta coefficient is 0.323.7. The results of the hypothesis test show . Price, Promotion, and Product Quality have a significant positive positive impact in t table 2005 so that t count 3,014 > t table 2,005 and a significant value 0.004 < 0.05 then H0 is rejected and Ha is accepted, meaning that there is a partially significant effect between the price variables. (X1) against the buyer's decision (Y) UD. Primatan Mikro.
Co-Authors Ali Makhmud Bella Fernanda Evi Fitrotun Evi Fitrotun Najiah Imam Syairozi Imma Nurhayati