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All Journal Jurnal Price : Ekonomi dan Akuntasi
M.Yaskun
Postgraduate Study Program in Management, Lamongan Islamic University, Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Brand Image, Promotion, and Product Quality on Purchase Intention at Mahkota Brownies Store, Tuban Jazman Azim; M.Yaskun; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the influence of brand image, promotion, and product quality on consumer buying interest in Toko Mahkota Brownies Tuban. The research uses an explanatory quantitative approach with a survey method. The research population is 2,312 consumers who made purchases at the Tuman Brownies Crown Store in the period from October to December 2023. Samples were determined using the Slovin formula with an error rate of 10% so that 96 respondents were obtained, and the sampling technique used random sampling. Primary data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with the help of IBM SPSS. The results showed that brand image had a positive and significant effect on buying interest (t = 2.831; sig. = 0.006), promotion had a positive and significant effect on buying interest (t = 2.353; sig. = 0.021), and product quality had a positive and significant effect on buying interest (t = 4.088; sig. = 0.000). Simultaneously, brand image, promotion, and product quality had a significant effect on buying interest (F = 10.785; sig. = 0.000). The Adjusted R Square value of 0.509 indicates that the three independent variables are able to explain 50.9% of the variation in buying interest. Based on the standardized beta value, product quality is the variable with the strongest relative influence. These findings affirm the importance of strengthening product quality, brand image, and consistent promotion to increase consumer buying interest.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Siti Kholifah; M.Yaskun; Nurul Badriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of facilities, quality, and price on consumer satisfaction at Welijo Cafe and Freshmarket. The study used a quantitative approach with the consumer population of Welijo Cafe and Freshmarket over the past three months as many as 3,093 consumers. The sample was determined using the Slovin formula with an error rate of 10%, so that 97 respondents were obtained. The sampling technique uses simple random sampling. Primary data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study showed that facilities had a positive and significant effect on consumer satisfaction with a t-value of 3.054 and a significance of 0.003. Quality had a positive and significant effect with a t-value of 3.846 and a significance of 0.000. Price also has a positive and significant effect with a t-value of 2.603 and a significance of 0.011. Simultaneously, facilities, quality, and price had a significant effect on consumer satisfaction with an F value of 68.342 and a significance of 0.000. The R Square value of 0.688 indicates that the three independent variables explain 68.8% of the variation in consumer satisfaction. Quality variables are the most dominant factor in influencing consumer satisfaction.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Via Vellina; M.Yaskun; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of product innovation, product quality, and service quality on customer satisfaction in the Risqi Tailor Sewing Business. The study uses a quantitative approach with a population of 730 Risqi Tailor customers in 2023. The number of samples was determined using the Slovin formula with an error rate of 10%, so that 87 respondents were obtained. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, multiple correlation, determination coefficient, t-test, and F-test. Product quality had a positive and significant effect with a t-value of 9.952 and a significance of 0.000. The quality of service also had a positive and significant effect with a t-value of 2.432 and a significance of 0.017. Simultaneously, product innovation, product quality, and service quality had a significant effect on customer satisfaction with an F value of 107.225 and a significance of 0.000. Square's R-value of 0.795 indicates that 79.5% of the variation in customer satisfaction is explained by all three study variables, while the remaining 20.5% is explained by factors other than the model. The most dominant variable is product quality.
Co-Authors Abid Muhtarom Evi Fitrotun Jazman Azim Nurul Badriyah Siti Kholifah Via Vellina