Article Per Year (5 Year)
p-Index From 2021 - 2026
1.204
P-Index
This Author published in this journals
All Journal Jurnal Price : Ekonomi dan Akuntasi Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Abid Muhtarom
Postgraduate Study Program in Management, Lamongan Islamic University, Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
The Influence of Price, Service Quality, and Brand Image on Consumers' Purchase Decisions on Mixue Ice Cream & Tea Jl. Mastrip No. 41 Sukomulyo, Lamongan Cindy Permatasari; Abid Muhtarom; Nurul Bdriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of price, service quality, and brand image on consumer purchase decisions at Mixue Ice Cream & Tea Jl. Mastrip No. 41 Sukomulyo, Lamongan. The study used a quantitative approach with a Mixue consumer population of 2,762 people during the period from August to October 2023. The number of samples was determined using the Slovin formula with an error rate of 10%, so 96 respondents were obtained. The sampling technique uses simple random sampling. Data were collected through observation, interviews, and Likert scale questionnaires, then analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, multiple correlation, determination coefficient, t-test, and F test. Service quality and brand image have a positive and significant effect on purchasing decisions. Simultaneously, price, service quality, and brand image had a significant effect on purchase decisions with an F value of 30,420 and a significance of 0,000. The R-Square value of 0.498 indicates that 49.8% of the variation in purchasing decisions is explained by all three study variables, while the remaining 50.2% is explained by other factors outside the model. The most dominant variable is brand image.
Analysis of Factors Influencing Purchasing Decisions at Ayesha Cell Kedungpring Faris Dwi Febrianto; Abid Muhtarom; Titin Titin
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand image, product quality, and price perception on consumer purchase decisions at Ayesha Cell Kedungpring. The study used a quantitative approach with primary data collected through questionnaires to 94 respondents who were consumers of Ayesha Cell Kedungpring. Data were analyzed using IBM SPSS Statistics 26 through validity test, reliability test, classical assumption test, multiple linear regression, determination coefficient, t-test, and F-test. Product quality also had a positive and significant effect with t count 5.362 and significance 0.000, while price perception had a positive and significant effect with t count 4.409 and significance 0.000. Simultaneously, brand image, product quality, and price perception have a significant effect on purchasing decisions with F count 91.563 greater than F table 2.706. An R-Square value of 0.753 indicates that 75.3% of the variation in purchasing decisions can be explained by all three variables, while 24.7% is explained by other variables outside the model. The most dominant variable was the brand image with the highest regression coefficient of 0.654.
The Influence of Brand Image, Promotion, and Product Quality on Purchase Intention at Mahkota Brownies Store, Tuban Jazman Azim; M.Yaskun; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of brand image, promotion, and product quality on consumer buying interest in Toko Mahkota Brownies Tuban. The research uses an explanatory quantitative approach with a survey method. The research population is 2,312 consumers who made purchases at the Tuman Brownies Crown Store in the period from October to December 2023. Samples were determined using the Slovin formula with an error rate of 10% so that 96 respondents were obtained, and the sampling technique used random sampling. Primary data were collected through a Likert scale questionnaire and analyzed using multiple linear regression with the help of IBM SPSS. The results showed that brand image had a positive and significant effect on buying interest (t = 2.831; sig. = 0.006), promotion had a positive and significant effect on buying interest (t = 2.353; sig. = 0.021), and product quality had a positive and significant effect on buying interest (t = 4.088; sig. = 0.000). Simultaneously, brand image, promotion, and product quality had a significant effect on buying interest (F = 10.785; sig. = 0.000). The Adjusted R Square value of 0.509 indicates that the three independent variables are able to explain 50.9% of the variation in buying interest. Based on the standardized beta value, product quality is the variable with the strongest relative influence. These findings affirm the importance of strengthening product quality, brand image, and consistent promotion to increase consumer buying interest.
The Influence of Transactional Leadership and Work Motivation on the Performance of Agricultural Business Employees in Karanggeneng District Lutfi Satrio Arif; Titin Titin; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of transactional leadership and work motivation on employee performance. The research uses a quantitative approach with a survey method. The research population is all agricultural business employees in Karanggeneng District, Lamongan Regency, as many as 346 employees. The sample was determined using the Slovin formula and simple random sampling technique so that 185 respondents were obtained. Data was collected through interviews and questionnaires, then analyzed using IBM SPSS through validity tests, reliability tests, classical assumption tests, multiple linear regression, t tests, F tests, and determination coefficients. The results showed that transactional leadership had a positive and significant effect on employee performance (t = 7.130; sig. = 0.000). Work motivation also has a positive and significant effect on employee performance (t = 3.055; sig. = 0.003). Simultaneously, transactional leadership and work motivation had a significant effect on employee performance (F = 30.377; sig. = 0.000). The R-Square value of 0.524 indicates that 52.4% of employee performance variations can be explained by transactional leadership and work motivation, while the rest are explained by factors outside the model. Based on standardized beta values, transactional leadership is the most dominant variable in influencing employee performance.
Analysis of the Influence of Perception of Usability, Perception of Convenience, and Security of Online Shopping on Purchase Decisions on the Shopee Marketplace Nabilah Nur Aini Putri; Titin Titin; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of the perception of usability, perception of convenience, and security of online shopping on purchase decisions on the Shopee marketplace. The study used an associative quantitative approach with the object of housewives and adolescents RT 01/RW 02 Tlogoanyar who had used Shopee. The research sample amounted to 81 respondents determined by purposive sampling technique. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests, simultaneous tests, determination coefficients, and dominant tests. The results showed that the perception of usability had a positive and significant effect on purchase decisions, while the perception of ease and security of online shopping had a positive but not partially significant effect. Simultaneously, the three independent variables have a positive and significant effect on purchasing decisions. The R-Square value of 0.332 indicates that 33.2% of the variation in purchasing decisions can be explained by the perception of usability, the perception of convenience, and the security of online shopping, while 66.8% is explained by other variables outside the study. The most dominant variable is usability perception.
The Effect of Service Quality, Price, and Product Variety on Consumer Buying Interest in UD Building Stores. Namira Windiyatin Zulia Ningse; Imam Syairozi; Abid Muhtarom
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of product innovation, product quality, and service quality on customer satisfaction in the Risqi Tailor Sewing Business. The study uses a quantitative approach with a population of 730 Risqi Tailor customers in 2023. The number of samples was determined using the Slovin formula with an error rate of 10%, so that 87 respondents were obtained. Data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, multiple correlation, determination coefficient, t-test, and F-test. Product quality had a positive and significant effect with a t-value of 9.952 and a significance of 0.000. The quality of service also had a positive and significant effect with a t-value of 2.432 and a significance of 0.017. Simultaneously, product innovation, product quality, and service quality had a significant effect on customer satisfaction with an F value of 107.225 and a significance of 0.000. Square's R-value of 0.795 indicates that 79.5% of the variation in customer satisfaction is explained by all three study variables, while the remaining 20.5% is explained by factors other than the model. The most dominant variable is product quality.
The Influence of Convection Group Marketing Through Social Media on Brand Equity and Consumer Behavior Through Purchase Intent as an Intervening Variable Ifah Zuliarti; Abid Muhtarom; Titin Titin
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 02 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), Mei 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of garment group marketing through social media—encompassing online promotion (X1), price (X2), and marketing activities (X3)—on brand equity (Y1) and consumer attitude (Y2) with purchase intention (Z) as an intervening variable. The study employs a descriptive quantitative approach with 30 consumers who had purchased through Facebook within the past 6 months, selected via purposive sampling. Data were collected through Likert-scale questionnaires (1–5) and analyzed using PLS-SEM with SmartPLS 3. Results indicate that: (1) online promotion does not significantly affect brand equity (p=0.201), consumer attitude (p=0.347), or purchase intention (p=0.545); (2) price does not significantly affect brand equity (p=0.921) or consumer attitude (p=0.073), but significantly affects purchase intention (p=0.000); (3) marketing activities significantly affect brand equity (p=0.021), consumer attitude (p=0.000), and purchase intention (p=0.022); (4) purchase intention significantly affects brand equity (p=0.018) and consumer attitude (p=0.039); (5) price affects brand equity and consumer attitude through full mediation by purchase intention. These findings imply that garment groups need to optimize integrated marketing activities and set competitive pricing to stimulate purchase intention, which in turn enhances brand equity and positive consumer attitudes.
The Effect of Current Ratio (CR), Total Asset Turnover (TATO), Net Profit Margin (NPM), and Return on Asset (ROA) on Profit Growth in Fast-Moving Consumer Goods (FMCG) Companies Listed on the Indonesia Stock Exchange in 2017–2021 Moh Sidqi Ramdhani; Abid Muhtarom; Titin Titin
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 3 No. 01 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Current Ratio (CR), Total Asset Turnover (TATO), Net Profit Margin (NPM), and Return on Asset (ROA) on profit growth in Fast-Moving Consumer Goods (FMCG) companies listed on the Indonesia Stock Exchange from 2017 to 2021. Using a quantitative method with a Common Effect Model (CEM) panel data regression approach, this study analyzed 99 FMCG companies with a total of 419 observations. The results show that NPM (coefficient 0.623499; p=0.0014) and ROA (coefficient 2.800167; p=0.0012) have a significant and positive effect on profit growth, while CR and TATO do not have a significant effect. These findings have practical implications for FMCG company stakeholders in making profitability-ratio-based decisions to drive sustainable profit growth.
Co-Authors Cindy Permatasari Faris Dwi Febrianto Ifah Zuliarti Imam Syairozi Jazman Azim Lutfi Satrio Arif M.Yaskun Moh Sidqi Ramdhani Nabilah Nur Aini Putri Nurul Bdriyah Titin Titin Windiyatin Zulia Ningse