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All Journal Jurnal Price : Ekonomi dan Akuntasi Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia(JEAMI)
Nurul Badriyah
Postgraduate Study Program in Management, Lamongan Islamic University, Lamongan, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Influence of Entrepreneurial Orientation, Market Orientation, and Business Network on Competitive Advantage in Msmes in Rengel Tuban Khikma Anggita; Nurul Badriyah; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 3 No. 01 (2024): Jurnal Price : ekonomi dan Akuntasi, November 2024
Publisher : Sean Institute

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This study aims to analyze the influence of entrepreneurial orientation, market orientation, and business network on competitive advantage in micro, small, and medium enterprises (MSMEs) in Rengel District, Tuban Regency. The research uses a quantitative approach with a survey method. The research population is 1,427 MSME actors in Rengel District, while the sample was determined using the Slovin formula so that 93 respondents were obtained. Primary data was collected through a Likert scale questionnaire and analyzed using IBM SPSS 25. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression, t test, F test, and determination coefficient. The results showed that entrepreneurial orientation did not have a significant effect on competitive advantage (t = 0.931; sig. = 0.355). Market orientation has a positive and significant effect on competitive advantage (t = 6.128; sig. = 0.000), while business network also has a positive and significant effect on competitive advantage (t = 4.910; sig. = 0.000). Simultaneously, entrepreneurial orientation, market orientation, and business network had a significant effect on competitive advantage (F = 28,496; sig. = 0.000). The Adjusted R Square value of 0.473 indicates that the three independent variables are able to explain 47.3% of the variation in competitive advantage. This finding confirms that market orientation and business network are important factors in increasing the competitiveness of MSMEs in Rengel Tuban.
Analysis of the Influence of Work Discipline, Leadership Style, and Service at the Village Hall Office on the Level of Community Satisfaction Nike Nanda Pratiwi; Nurul Badriyah; Evi Fitrotun
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of work discipline, leadership style, and service on the level of community satisfaction at the Slaharwotan Village Hall Office, Ngimbang District, Lamongan Regency. Community satisfaction is an important measure in the implementation of public services because it reflects the conformity between public expectations and the performance of services received. This study uses a quantitative approach with the population of the Slaharwotan Village community and a sample of 99 respondents. Data were collected through a questionnaire based on the Likert scale, then analyzed using validity, reliability, classical assumption, multiple linear regression, t-test, F-test, and determination coefficient with the help of SPSS. The results of the study showed that work discipline had a positive and significant effect on community satisfaction with a t-value of 6.605 and a significance of 0.000. Leadership style had a positive and significant effect with a t-value of 3.066 and a significance of 0.003. Services also had a positive and significant effect with a t-value of 2.829 and a significance of 0.006. Simultaneously, the three variables had a significant effect on community satisfaction with an F value of 42.897 and a significance of 0.000. The R Square value of 0.575 indicates that 57.5% of the variation in community satisfaction can be explained by work discipline, leadership style, and service. The dominant variable is work discipline because it has the highest standard regression coefficient and beta values.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Siska Maulana Dewi; Imam Syairozi; Nurul Badriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of facilities and service quality on inpatient satisfaction at the Ngimbang Regional General Hospital (RSUD), Lamongan Regency. The study used a quantitative approach with the population of all inpatients at Ngimbang Hospital during the study period of 804 patients. The sample was determined using the Slovin formula with an error rate of 10%, so that 89 respondents were obtained. Data was collected through observations, interviews, and Likert scale questionnaires. The independent variable of the study was facility and quality of service, while the bound variable was patient satisfaction. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, multiple linear regression, multiple correlation, determination coefficients, partial tests, and simultaneous tests. The results showed the regression equation Y = 1.049 + 0.315X1 + 0.386X2. Facilities had a significant effect on patient satisfaction with a t-value of 6.746 and a significance of 0.000. The quality of service also had a significant effect with a t-value of 7.377 and a significance of 0.000. Simultaneously, facilities and service quality had a significant effect on patient satisfaction with an F value of 135.852 and a significance of 0.000. An R Square value of 0.760 indicates that 76% of the variation in patient satisfaction is explained by facilities and quality of service. The service quality variable is the dominant factor because it has the highest regression coefficient and standardized beta.
The Effect of Facilities and Service Quality on Inpatient Satisfaction at Ngimbang Hospital, Lamongan Regency Siti Kholifah; M.Yaskun; Nurul Badriyah
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

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This study aims to analyze the influence of facilities, quality, and price on consumer satisfaction at Welijo Cafe and Freshmarket. The study used a quantitative approach with the consumer population of Welijo Cafe and Freshmarket over the past three months as many as 3,093 consumers. The sample was determined using the Slovin formula with an error rate of 10%, so that 97 respondents were obtained. The sampling technique uses simple random sampling. Primary data were collected through a Likert scale questionnaire and analyzed using SPSS version 25 through validity, reliability, classical assumptions, multiple linear regression, t-test, F-test, and coefficient of determination. The results of the study showed that facilities had a positive and significant effect on consumer satisfaction with a t-value of 3.054 and a significance of 0.003. Quality had a positive and significant effect with a t-value of 3.846 and a significance of 0.000. Price also has a positive and significant effect with a t-value of 2.603 and a significance of 0.011. Simultaneously, facilities, quality, and price had a significant effect on consumer satisfaction with an F value of 68.342 and a significance of 0.000. The R Square value of 0.688 indicates that the three independent variables explain 68.8% of the variation in consumer satisfaction. Quality variables are the most dominant factor in influencing consumer satisfaction.
The Influence of Leadership Models, Organizational Culture, and Work Environment on Teacher Performance Moderated by Locus of Control in the New Habit Era Achmadi Ramadhani; Nurul Badriyah; Evi Fitrotun
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 02 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), Mei 2024
Publisher : SEAN Institute

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This study aims to analyze the influence of leadership models, organizational culture, and work environment on teacher performance, as well as examine the role of locus of control moderation in these relationships in the era of new habits after the Covid-19 pandemic. The research was conducted at SMAN 1 Babat Lamongan by involving 96 teachers as respondents. The method used is a quantitative approach with Partial Least Square (PLS) analysis using SmartPLS. The results showed that the leadership model had a positive and significant effect on teacher performance (T-Statistic = 3.384; p = 0.001), as well as organizational culture (T-Statistic = 3.371; p = 0.001) and work environment (T-Statistic = 2.101; p = 0.036). The locus of control was also shown to have a significant effect directly on teacher performance (T-Statistic = 2.877; p = 0.004). However, the results of the moderation test showed that the locus of control did not moderate the relationship between leadership models, organizational culture, and work environment on teacher performance. The R-Square value of 0.926 indicates that independent variables explain 92.6% of the variation in teacher performance. These findings provide practical implications for school management to strengthen leadership, develop a positive organizational culture, and improve the quality of the work environment to encourage optimal teacher performance.
The Influence of Product Attributes, Brand Image, and Service Qualityon Digital Marketing Mediated Purchasing Decisions Ainu Anggara; Nurul Badriyah; Titin Titin
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 02 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), Mei 2024
Publisher : SEAN Institute

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This study aims to analyze the influence of product attributes, brand image, and service quality on purchase decisions mediated by digital marketing at car showrooms in Lamongan Regency. This study uses a quantitative approach with the Partial Least Square-Structural Equation Modeling (PLS-SEM) method using the SmartPLS application. Data was collected from 194 respondents who were car buyers consumers at 25 car showrooms in Lamongan Regency using purposive sampling techniques. The results showed that: (1) product attributes had a positive and significant effect on purchase decisions (T-statistic = 2,997; P = 0.003); (2) brand image has a positive and significant effect on purchase decisions (T-statistic = 2,231; P = 0.026); (3) service quality has a positive and significant effect on purchasing decisions (T-stats = 2,719; P = 0.007); (4) digital marketing has a positive and significant effect on purchasing decisions (T-statistic = 3,947; P = 0.000); (5) product attributes have a significant effect on digital marketing (T-stats = 4,861; P = 0.000); (6) brand image has a significant effect on digital marketing (T-stats = 10,122; P = 0.000); (7) service quality has a significant effect on digital marketing (T-statistic = 2,680; P = 0.008). In addition, digital marketing has been proven to partially mediate the relationship between product attributes, brand image, and service quality to purchase decisions. The R-Square value for digital marketing is 0.834 and the purchase decision is 0.881, indicating that the model has strong predictive power.
The Influence of Price, Brand Image and Business Location on Consumer Buying Interest a Case Study at UD. Gait Sun Tripe Surgery Alda Nur Sa'adah; M.Imam Syairozi; Nurul Badriyah
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 2 No. 02 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), Mei 2024
Publisher : SEAN Institute

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Consumer buying interest is something related to a consumer's plan to buy a particular product. Many factors affect consumer buying interest in a product such as: price, completeness of the product and location. The type of research used in this study is quantitative. The population in this study is UD consumers. Sumber Makmur. and the sample used in this study was 100 consumers. From the results of the t-test, it was obtained that there was a partially significant influence between the price variable (X1), product completeness (X2) and location (X3) on consumer buying interest in UD. Sumber Makmur.. Independent variables of price (X1), product completeness (X2) location (X3) have a simultaneous influence on consumer buying interest. This can be proven by the value of Fcal ˃ Ftable with a significant level of less than 0.05, which is 0.000. From the multiple linear regression equation, the result of the price variable (X1) = 0.341 is greater than the other variable. So it can be concluded that price (X1) is the most dominant variable that affects consumer buying interest (Y) in UD. Sumber Makmur.
The Effect of Price and Product Variants on Snack Purchase Decisions with Buying Interest as an Intervening Variable in Students of Gadingmangu Jombang Islamic Boarding School Siska Ayu Pradipta; Nurul Badriyah; Titin Titin
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 3 No. 01 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2024
Publisher : SEAN Institute

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This study aims to analyze the effect of price and product variety on snack purchase decisions with buying interest as an intervening variable among students of Gadingmangu Islamic Boarding School, Jombang. This study employs an associative quantitative approach. The population consisted of 4,120 students, with a sample of 98 respondents selected using the Slovin formula and simple random sampling technique. Data were collected through Likert-scale questionnaires (1–5) and analyzed using Partial Least Square (PLS) with SmartPLS 3.0. The results show that: (1) price does not significantly affect purchase decisions (β=0.086; T=0.964; p=0.336); (2) product variety significantly affects purchase decisions (β=0.242; T=2.266; p=0.045); (3) price significantly affects buying interest (β=0.172; T=2.009; p=0.024); (4) product variety significantly affects buying interest (β=0.241; T=2.319; p=0.021); (5) buying interest significantly affects purchase decisions (β=0.541; T=6.803; p=0.000); (6) price significantly affects purchase decisions through buying interest (β=0.131; T=2.020; p=0.044); (7) product variety significantly affects purchase decisions through buying interest (β=0.130; T=2.358; p=0.019). These findings imply that entrepreneurs in the Islamic boarding school environment should diversify product varieties and stimulate consumer buying interest to enhance purchase decisions.
Co-Authors Achmadi Ramadhani Ainu Anggara Alda Nur Sa'adah Evi Fitrotun Imam Syairozi Khikma Anggita M.Imam Syairozi M.Yaskun Nike Nanda Pratiwi Siska Ayu Pradipta Siska Maulana Dewi Siti Kholifah Titin Titin