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All Journal Admisi dan Bisnis JOBS (Jurnal Of Business Studies)
Saptianing
Department of Business Administration, Politeknik Negeri Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Enhancing Academic Performance through Digital Capability and Digital Citizenship: Evidence from Business Administration Students Nanang Adie Setyawan; Andi Setiawan; Suwardi; Saptianing; Destine Fajar Wiedayanti; Dheanda Maurizta Chairunnisa
Admisi dan Bisnis Vol. 27 No. 2 (2026): JUNI 2026
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v27i2.7605

Abstract

The rapid digital transformation of higher education has reshaped learning processes, academic engagement, and student performance. Universities are increasingly required to ensure that students not only possess technical digital skills but also demonstrate responsible and ethical behavior in digital environments. This study aims to examine the influence of digital capability and digital citizenship on academic performance among Business Administration students. A quantitative, causal research design was employed using a cross-sectional survey approach. Data were collected from 120 final-year students of the Business Administration Department at Politeknik Negeri Semarang through a structured questionnaire measured on a five-point Likert scale. Structural Equation Modeling (SEM) with AMOS was utilized to test the proposed model and hypotheses. The results indicate that digital capability has a positive and significant effect on academic performance, while digital citizenship also exerts a positive and significant influence on students’ academic outcomes. The structural model demonstrates good overall fit, and the explanatory power shows that a substantial proportion of variance in academic performance is jointly explained by digital capability and digital citizenship. These findings contribute to the literature by integrating digital competence and ethical digital behavior within a single explanatory framework of academic performance. Practically, the study provides insights for higher education institutions in designing digital learning strategies that enhance both technical capability and responsible digital engagement to improve students’ academic achievement.
Influence of Brand Image, Customer Experience, and Service Quality on Customer Loyalty of Indomaret Sirojudin, Semarang Alit Nada Syahrani; Sandi Supaya; Saptianing
JOBS (Jurnal Of Business Studies) Vol. 11 No. 2 (2025): Desember 2025
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v11i2.7808

Abstract

The growth of retail in Indonesia, including Indomaret, faces challenges in maintaining customer loyalty despite having the largest number of outlets. The fact that Indomaret ranks second in national sales reflects a gap between expansion success and customer loyalty. This phenomenon is further supported by a pre-survey conducted in Semarang, where customers at Indomaret Sirojudin showed a tendency to switch to competitors, even though the store has the highest customer rating. This study aims to analyze the influence of brand image, customer experience, and service quality on customer loyalty at Indomaret Sirojudin, Semarang. The research employed a quantitative approach using purposive sampling with 100 respondents. The measurement scale used was a 4-point Likert scale. Data analysis was conducted through validity and reliability tests, normality, heteroscedasticity, multicollinearity, linearity tests, t-test, F-test, coefficient of determination, and multiple linear regression using SPSS 26. The results indicate that brand image does not significantly affect customer loyalty, while customer experience and service quality have a significant positive influence. The resulting regression equation is: Y = 0.920 + 0.291X₂ + 0.543X₃. These findings highlight that shopping experience and service quality are the two most influential factors in driving customer loyalty in retail contexts.
Co-Authors Alit Nada Syahrani Andi Setiawan Destine Fajar Wiedayanti Dheanda Maurizta Chairunnisa Nanang Adie Setyawan Sandi Supaya Suwardi