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The Existence of Lasem Batik Entrepreneurs during the Covid-19 Pandemic Nanang Adie Setyawan
Admisi dan Bisnis Vol 22, No 1 (2021): PEBRUARI 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v22i1.2490

Abstract

This research was conducted to determine the existence of batik lasem entrepreneurs in Rembang district during Covid-19 pandemic. Respondents were all batik lasem entrepreneurs according to data from The Department of Industry, Trade, Cooperatives and SMEs, Rembang Regency, totaling 120 entrepreneurs. This study uses confirmatory factor analysis techniques and maximum likelihood estimation in SEM (Structural Equations Modeling) from the statistical package AMOS 24.0 (Analysis of Moment Structure). The data collection technique used a questionnaire with a semantic differential scale. The results of study is consistent with the hypothesis which shows that entrepreneurial orientation significantly affects the performance of the batik SME business with a koefisien standardized estimated 0.451 and P-value ***, as well as environmental adaptability has a positive effect on the batik SME business performance with a koefisien standardized estimated  0.555 and P-value ***. From this research it can be learned that entrepreneurs can still rise from adversity during covid 19 pandemic if they are able to adapt to the current environment that tends towards digitalization while still hold firmly to the principles of entrepreneurship
Analysis of Mie Gacoan Customer Loyalty through Customer Experience and Perceived Quality Mellasan Ayuwardani; Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Sains Sosio Humaniora Vol. 5 No. 2 (2021): Volume 5, Nomor 2, Desember 2021
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v5i2.16437

Abstract

Penelitian ini dilaksanakan untuk mengetahui loyalitas konsumen atau costumer loyalty pegunjung gerai Mie Gacoan melalui customer experience dan perceived quality di masa pandemi covid-19. Responden dalam penelitian ini adalah para pengunjung gerai Mie Gacoan dari pelajar maupun pekerja di kota semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan alat analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa customer experience secara signifikan mempengaruhi costumer loyalty dengan nilai critical ratio (c.r) 4,666 dan P-Value ***, perceived quality berpengaruh positif terhadap costumer loyalty dengan nilai critical ratio (c.r) 5,926 dan P-Value ***. Dari penelitian ini dapat disimpulkan bahwa ditengah pandemi covid-19 saat ini para konsumen masih sangat antusias dan setia untuk datang membeli Mie Gacoan maupun pesan secara online walaupun banyak pesaing dalam bisnis kuliner sejenis.
Analisa Kepuasan Konsumen Gojek di Kota Semarang Melalui Service Quality, Customer Requirement, dan Technical Response Bagus Yunianto Wibowo; Mellasanti Ayuwardani; Nanang Adie Setyawan
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.19395

Abstract

Gojek merupakan perusahaan teknologi yang bergerak di bidang jasa angkutan transportasi yang didirikan oleh Nadiem Makarim dan timnya pada tahun 2010 di Jakarta. Gojek memiliki tujuan memberikan kenyamanan terhadap pelanggan, namun fakta di lapangan menunjukkan masih banyak pelanggan mengeluh terkait kualitas layanan Gojek, mulai dari kedatangan driver tidak tepat pada waktu, driver serampangan, kenaikan harga jasa. Dalam hal ini untuk memberikan masukan terhadap pihak gojek sebagai sarana peningkatan kepuasan pelanggan, Responden dalam penelitian ini adalah para pengguna layanan Gojek dari mahasiswa maupun pekerja di kota semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan teknik analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa Service Quality secara signifikan mempengaruhi Customer Satisfaction dengan nilai critical ratio (c.r) 3,471 dan P-Value ***, Customer Requirement berpengaruh positif terhadap Customer Satisfaction dengan nilai critical ratio (c.r) 3,639 dan P-Value ***, dan Technical Response berpengaruh positif terhadap Customer Satisfaction dengan nilai critical ratio (c.r) 4,177 dan P-Value ***. Dari penelitian ini dapat disimpulkan bahwa pasca pandemi covid-19 saat ini para konsumen masih sangat antusias untuk menggunakan jasa Gojek guna memudahkan keperluan sehari-hari.
The Influence of Entrepreneurial Mindset, Social Environment and Social Media on Entrepreneurial Interest of Semarang State Polytechnic Students Misbakhul Arrezqi; Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Sains Sosio Humaniora Vol. 6 No. 1 (2022): Volume 6, Nomor 1, Juni 2022
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jssh.v6i1.19396

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui dan menganilisis pengaruh mindset wirausaha, lingkungan pergaulan dan media sosial terhadap minat berwirausaha mahasiswa politeknik negeri semarang. Responden dalam penelitian ini adalah para mahasiswa politeknik negeri semarang dengan sampel 100 responden dari keseluruhan populasi. Penelitian ini menggunakan alat analisis faktor konfirmatori dan maximum likehood estimation pada SEM (Structural Equations Modeling) dari paket statistik AMOS 24.0 (Analysis of Moment Structure). Teknik pengumpulan data menggunakan kuesioner dengan insidential sampling. Hasil estimasi parameter sesuai dengan hipotesis bahwa mindset wirausaha secara signifikan mempengaruhi minat berwirausaha dengan nilai critical ratio (c.r) 3,194 dan P-Value 0,001, Lingkungan pergaulan berpengaruh positif terhadap minat berwirausaha dengan nilai critical ratio (c.r) 3,179 dan P-Value 0,001, Sosial Media berpengaruh positif terhadap minat berwirausaha dengan nilai critical ratio (c.r) 4,366 dan P-Value ***. Hasil penelitian ini menunjukkan pengaruh positif dan signifikan antara mindset wirausaha, lingkungan pergaulan, dan media sosial terhadap minat berwirausaha mahasiswa.
The Effect of Customer Relationship Management and Service Quality to Customer Loyalty on Indihome Customers PT Telkom Indonesia Regional IV Semarang City Area Mahastu Winengku Kinasih; Riyadi - Riyadi; Nanang Adie Setyawan
JOBS (Jurnal Of Business Studies) Vol 7, No 2 (2021): Desember 2021
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v7i2.3686

Abstract

The purpose of this research to analyze the effect of customer relationship management and service quality on customer loyalty to IndiHome on customers of PT Telkom Indonesia Regional IV Semarang City Region. The data collection method used is a questionnaire and documentation using a measurement scale semantic differensial and the sample collection method is incidental sampling of 100 respondents. The types of data used in this study are primary data and secondary data. The data analysis model used is multiple linear regression. The data analysis technique for hypothesis testing uses the F test, t test and R2 test with IBM SPSS 23 analysis tool which shows that the regression equation Y = 0.372X1 + 0.427X2. Based on the test results the coefficient of determination is 54.8% while the remaining 45.2% is influenced by other factors that are not included in this study. The results of this study can be concluded that customer relationship management and service quality have a positive and significant influence on customer loyalty.
Knowledge Sharing and Employee Performance: the mediating role of Organizational Learning Bayu Setyo Nugroho; Hadiahti - Utami; Mellasanti - Ayuwardani; Nanang Adie Setyawan
Admisi dan Bisnis Vol 23, No 2 (2022): JUNI 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i2.3786

Abstract

This study aims to obtain the latest insights on various issues of Knowledge sharing and Organizational Learning variables to increase Employee Performance of SMEs. The sample was obtained through purposive sampling technique as many as 101 respondents spread over various areas in Semarang. The research technique uses Structural Equation Modeling (SEM) through the Partial Least Square (PLS) program. Other variables obtained from 101 respondents are name, age, gender, last education, SME identity, age when SMEs have operated, and domicile address. Filling out this questionnaire will take at least 20 minutes. The age range varies from less than 30 years old to a maximum age of 50 years. 85% who participated in this questionnaire were women, while the remaining 15% were men. Educational Background 40% are Bachelors and diplomas from universities, while the rest have equivalent high school backgrounds. The results of the study can explain the positive effect of the Knowledge Sharing variable on the increase in Organizational Learning by 41.9%, and the positive influence of the Knowledge Sharing variable on the increase in Employee Performance by 55.8%, and both have P-values < 0.05, namely 0.000 and 0.012. Knowledge Sharing (KS) has a positive effect on Employee Performance (EP) through Organizational Learning (OL) mediation, the significance of which is 0.000 or <0.05 with a quasi-mediating
PELATIHAN PENDAFTARAN IZIN USAHA BERBASIS RESIKO BAGI KPM PKH GRADUASI DI KECAMATAN SURUH Bagus Yunianto Wibowo; Nanang Adie Setyawan
Jurnal Abdimas Mandiri Vol. 6 No. 2
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v6i2.2286

Abstract

Pelatihan pendaftaran izin usaha berbasis resiko bagi usaha mikro kecil di Kecamatan Suruh melalui Sistem Online Single Submission (OSS) berdasarkan Peraturan Pemerintah Nomor 24 Tahun 2018 ini, berangkat dari kurangnya sosialisasi dan edukasi kepada KPM PKH (Program Keluarga Harapan) Graduasi. Pelaksanaan pengabdian masyarakat dalam bentuk pelatihan mendapatkan legalitas usaha mikro kecil dan menengah kepada sejumlah 20 Penerima manfaat dari Program Keluarga Harapan. Pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran hukum pelaku UMKM untuk mengurus legalitas usahanya di tengah pandemi covid-19. Metode peningkatan kesadaran hukum dengan memberikan pelatihan. Adapun materi sosialisai meliputi UU No. 20 Tahun 2008 tentang UMKM dan Perpres No 98 Tahun 2014, Peraturan Pemerintah Nomor 24 Tahun 2018 tentang Pelayanan Perizinan Berusaha Terintegrasi Secara Elektronik/Online Single Submission (OSS). Pelaku Usaha Mikro, Kecil, dan Menengah sebagai salah satu pelaku pembangunan ekonomi di daerah perlu diberdayakan melalui pengembangan sumber daya manusia, dukungan permodalan, produksi dan produktifitas, perlindungan usaha, pengembangan kemitraan, jaringan usaha dan pemasaran serta legalitas usahanya melalui Online Single Submission (OSS). Hasil pelatihan menunjukkan peningkatan pemahaman dan kesadaran hukum UMKM untuk mengurus legalitas usahanya.Kata Kunci : Pelatihan, Legalitas, NIB (Nomor izin Berusaha), KPM PKH Graduasi, Covid-19
Role of Competitive Service Agility in Improving the Relationship between Market Orientation and Marketing Performance Saptianing - Saptianing; Andi - Setiawan; Riyadi - Riyadi; Suwardi - Suwardi; Nanang Adie Setyawan
Admisi dan Bisnis Vol 23, No 3 (2022): OKTOBER 2022
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/ab.v23i3.4175

Abstract

This study aims to analyze the relationship between market orientation, competitive service agility, social selling activities, and marketing performance. This study makes several contributions to the literature on competitive service agility and social selling activities as the key to marketing performance. The number of respondents analyzed were 168 online driver service actors in Semarang, Central Java. The model approach uses Structural Equation Modeling with AMOS 26.0. This study makes a major contribution that market orientation has a positive influence on competitive service agility. It was also found that competitive service agility has an influence on social selling activities and marketing performance. Finally, regarding mediation analysis, this study confirms that competitive service agility and social selling activities each mediate the effect on marketing performance. Online driver service actors and service providers must also carry out an effective and efficient joint value creation process so that service products can move more agilely and dynamically, so that marketing performance can increase sustainably
Factors Influence Interest in Entrepreneurship Semarang State Polytechnic Student Nanang Adie Setyawan; Bagus Yunianto Wibowo
Al-Kharaj: Journal of Islamic Economic and Business Vol 4, No 1 (2022)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (648.83 KB) | DOI: 10.24256/kharaj.v4i1.3710

Abstract

This study aims to determine the factors that influence interest in entrepreneurship which consists of entrepreneurial mindset, environment and the influence of social media on Semarang State Polytechnic students. Respondents in this study were students of Semarang State Polytechnic with a sample of 100 respondents from the entire population. This study uses a confirmatory factor analysis tool in the SEM of the AMOS 24.0 statistical package. The data collection technique used a questionnaire with incidental sampling and snow ball sampling, namely students who were met and had run entrepreneurship or had participated in entrepreneurship studies and forwarded it to their friends according to the criteria. The results of parameter estimation are consistent with the hypothesis that entrepreneurial mindset significantly influences entrepreneurial interest with a critical ratio (c.r) value of 3.194 and a P-Value of 0.001, Environment has a positive effect on entrepreneurial interest with a critical ratio value (c.r) of 3.179 and a P-Value of 0.001, Social The media has a positive effect on entrepreneurial interest with a critical ratio (c.r) of 4.366 and P-Value ***. The results of this study indicate a positive and significant influence between entrepreneurial mindset, environment, and social media on students' interest in entrepreneurship. Kata Kunci: Minat Berwirausaha, Media Sosial, Pola Pikir Wirausaha, Lingkungan.
The Influence of Price, Promotion and Store Atmosphere on Consumer Purchase Decisions of Mie Gacoan in Semarang City Nanang Adie Setyawan
Al-Kharaj: Journal of Islamic Economic and Business Vol 3, No 2 (2021)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (536.82 KB) | DOI: 10.24256/kharaj.v3i2.3728

Abstract

This study aims to analyze the effect of price, promotion and store atmosphere on consumer purchasing decisions of Mie Gacoan in Semarang City . The population used in this study were all customers who had visited and bought Gacoan Noodles in the city of Semarang . This study used confirmatory factor analysis in SEM from the AMOS 24.0 statistical package . The sampling technique in this study used a purposive sampling technique with a sample size of 100 respondents. The data collection method used is the questionnaire method, the data that has been collected is then analyzed using instrument testing, model testing, and hypothesis testing. There are three hypotheses tested in this study, the results of the study indicate that price, promotion and store atmosphere have a positive and significant effect on purchasing decisions.