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All Journal Economics and Business Journal Jurnal Pengabdian Kepada Masyarakat
Lidya Anastasya
Sekolah Tinggi Ilmu Ekonomi Nusantara Makassar, Indonesia
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Factors Driving Purchase Intention of Reject Fashion Products at Factory Outlets: An Empirical Study in Makassar, Indonesia Achmad Ridha; Lidya Anastasya
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.317

Abstract

This study investigates factors driving purchase intention toward reject fashion products at factory outlets in Makassar, Indonesia. Reject products garments that fail manufacturer quality control standards but are sold legally at discounted prices represent an underexplored segment of circular fashion consumption. Drawing on the Theory of Planned Behavior and the Value-Based Adoption Model, this study tests a structural model in which four antecedents defect transparency, price perception, environmental consciousness, and store reputation influence purchase intention through the mediating role of perceived value. A quantitative survey was conducted with 250 consumers who visited factory outlets in Makassar. Data were analyzed using PLS-SEM via SmartPLS 4.0. Common Method Bias was confirmed absent using Harman's Single Factor Test and Full Collinearity VIF. Results indicate that all four antecedents positively influence perceived value, which strongly predicts purchase intention. Price perception is the dominant driver, followed by store reputation, environmental consciousness, and defect transparency. Perceived value fully mediates the effect of defect transparency and partially mediates the remaining three antecedents. These findings contribute to circular fashion consumer behavior literature and offer practical guidance for factory outlet operators in Eastern Indonesia.
Sustainable Event Management sebagai Strategi Pemberdayaan Event Organizer Lokal di Kota Makassar Achmad Ridha; Leny Yuliana; Muh. Anugrah Prabowo Putra; Lidya Anastasya; Fitriani
Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 6 (2025): Jurnal Pengabdian Kepada Masyarakat
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jpkm.v1i6.1624

Abstract

Penerapan prinsip Sustainable Event Management (SEM) semakin penting di tengah meningkatnya kesadaran akan dampak lingkungan, sosial, dan ekonomi dari penyelenggaraan acara. Di Kota Makassar, pelaku Event Organizer (EO) lokal menunjukkan antusiasme terhadap konsep ini, namun masih menghadapi keterbatasan pengetahuan dan panduan praktis. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas EO lokal melalui pendekatan partisipatif-edukatif berupa penyampaian materi interaktif, diskusi kelompok, dan pendampingan teknis. Evaluasi dilakukan dengan pre-test dan post-test, formulir refleksi, serta observasi partisipatif. Hasil menunjukkan peningkatan skor pemahaman dari 58,2 menjadi 79,3 serta komitmen peserta dalam menerapkan prinsip SEM. Kegiatan ini tidak hanya memperluas wawasan, tetapi juga mendorong perubahan sikap dan kolaborasi antar pelaku industri event. Hasil ini menunjukkan bahwa pendekatan edukatif berbasis partisipasi efektif dalam membangun kesadaran dan mendorong praktik keberlanjutan yang kontekstual. Kata kunci : Sustainable Event Management, pemberdayaan komunitas, Event Organizer, pendekatan partisipatif.
Co-Authors Achmad Ridha Achmad Ridha Fitriani Leny Yuliana Muh. Anugrah Prabowo Putra