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Analisis Motif Konsumen dalam Membeli Produk Virtual Pada Game Online di Kota Makassar Achmad Ridha; Rosnaini Daga
Jurnal Manajemen Perbankan Keuangan Nitro Vol. 3 No. 2 (2020): Juli 2020
Publisher : LP2M IBK Nitro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1026.239 KB)

Abstract

Penelitian ini bermaksud untuk mengetahui Fakor apa saja yang mendorong konsumen untuk membeli produk virtual pada game online di kota Makassar. Penelitian ini menggunakan sampel sebanyak 180 orang responden dengan teknik accidental sampling. Variabel penelitian terdiri dari 18 variabel yang diuji dengan menggunakan metode analisis faktor. Berdasarkan hasil pengujian terhadap 18 faktor, diperoleh 5 faktor inti yang terbentuk, yaitu ; (1) faktor ketertarikan personal, sebagai faktor pertama dengan pengaruh yang paling besar (2) faktor interaksi sosial, sebagai faktor kedua (3) faktor persepsi nilai produk, sebagai faktor ketiga (4) faktor pengalaman bermain, sebagai faktor keempat, dan (5) faktor dukungan terhadap vendor game sebagai faktor kelima.
Analisis Perilaku Konsumen terhadap Minat Beli Produk Viral pada E-Commerce Shopee di Kota Makassar Achmad Ridha; Sudirman Kati; Handayani Hasan; Lidya Anastasya
Journal of Economics, Bussiness and Management Issues Vol. 1 No. 4 (2024): Juli-September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i3.394

Abstract

This study aims to analyze the influence of individual factors, psychological factors, and social environment factors on the purchase intention of viral products on E-Commerce Shopee among consumers in Makassar City. The research employs a quantitative approach with primary data collected through a questionnaire. The sample consists of 100 respondents selected using the Slovin formula sampling technique. Multiple regression analysis is applied to the data. The analysis results show that both individual factors and social environment factors have a positive and significant effect on the purchase intention of viral products, with t-values of 2.528 and 4.777 and significance levels of 0.013 and 0.000, respectively. In contrast, psychological factors have a positive but not significant effect on purchase intention, with a t-value of 1.910 and a significance level of 0.059. The conclusion of this study is that both individual and social environment factors significantly influence consumers' purchase intentions for viral products on Shopee, while the impact of psychological factors is statistically insignificant. These findings highlight the importance of personal and social aspects in influencing purchase decisions for viral products.
Green Management as The Key to Competitive Advantage: A Corporate Strategy Perspective in 2024 Azhari, Azlan; Rahmat, Muh. Rijal Alim; Ridha, Achmad
Economics and Business Journal (ECBIS) Vol. 2 No. 5 (2024): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i5.170

Abstract

Green management has become a crucial element in modern corporate strategies to achieve competitive advantage while supporting environmental sustainability. This study analyzes the implementation of five key segments of green management: greening of products, processes, workplaces, communities, and workforce. Case studies of global companies such as Samsung, Patagonia, and IKEA demonstrate that integrating green strategies not only reduces environmental impact but also enhances operational efficiency, innovation, and customer loyalty. The findings affirm that green management is a strategic investment that yields long-term benefits, particularly in attracting sustainability-focused investors. The study concludes by emphasizing the importance of synergy between the private sector, government, and society in achieving inclusive economic growth aligned with the Sustainable Development Goals
Improving Leadership Capacity of Local Leaders through Effective Communication and Conflict Management Training Azhari, Azlan; Iswardhani, Indri; Macenning, A. Reski Almaida Dg; Nasir, Sri Astuti; Ridha, Achmad
Celebes Journal of Community Services Vol. 3 No. 2 (2024): Juni - November
Publisher : STIE Amkop Makassar, Indonesia

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Abstract

This study examines the role of effective communication and conflict management training in enhancing the leadership capacity of local leaders, particularly in diverse and resource-constrained governance settings. It addresses the gap between theoretical frameworks, such as transformational and servant leadership, and their practical application in real-world contexts. A qualitative approach was employed using a systematic literature review methodology to synthesize insights from recent studies published between 2018 and 2024. The research focused on identifying best practices for integrating communication strategies and conflict resolution skills into leadership training programs. A thematic analysis of selected literature was conducted to ensure a comprehensive understanding of the core challenges and opportunities in local governance leadership. The study reveals that while transformational and servant leadership theories offer robust conceptual foundations, their practical implementation requires contextual adaptation. Effective communication strategies and conflict management techniques emerged as essential for fostering trust, collaboration, and transparency among stakeholders. Digital tools further enhance these processes, provided leaders understand the cultural and operational dynamics of their environments. Tailored training programs incorporating cultural sensitivity, real-world scenarios, and critical thinking exercises significantly improve leadership outcomes by addressing unique community challenges. This research contributes to both academic literature and practical applications by providing actionable insights for policymakers, organizations, and donor agencies. It highlights the need for context-specific leadership development programs that empower local leaders to navigate complexities effectively. These findings support the design of sustainable training initiatives that foster improved governance, stakeholder alignment, and long-term community outcomes.
Perbandingan Target dan Realisasi Penerimaan Pajak Penghasilan Orang Pribadi di KPP Pratama Makassar Barat Selama Periode 2019-2023 Wiwin Riski Windarsari; Adriansyah, Adriansyah; Ridha, Achmad; Zaimar, Fina Ruzika; Haruna, Hasisa
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.624

Abstract

This study examines the comparison between tax revenue targets and the realization of individual income tax receipts at KPP Pratama Makassar Barat from 2019 to 2023. It also identifies the factors contributing to discrepancies between targets and actual revenue and proposes policies to improve taxpayer compliance. A descriptive quantitative approach is used with secondary data obtained from KPP Pratama Makassar Barat's official reports. The data includes tax revenue targets, actual individual income tax collections, and taxpayer compliance levels. Data collection is conducted through document analysis, while comparative and trend analysis are applied to identify gaps and patterns over the study period. The findings show fluctuations in tax revenue achievement. In 2019 and 2020, realization exceeded 140% of the target, reflecting high compliance. However, in 2021, revenue dropped to 70.95% due to the COVID-19 pandemic. By 2022 and 2023, realization improved to 95.71% and 103.02%, indicating economic recovery and enhanced compliance measures. Discrepancies in tax revenue targets and realization are influenced by macroeconomic conditions, compliance levels, and policy effectiveness. To enhance compliance, tax education, stricter supervision, incentives, and better reporting systems are recommended. These measures can ensure sustainable revenue growth and improved taxpayer compliance.
Analisis Faktor Minat Nasabah Menggunakan Mobile Banking PT Bank Negara Indonesia di Makassar Ridha, Achmad; Windarsari, Wiwin Riski; Anastasya, Lidya; Yuliana, Leny
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 3 No. 5 (2025): Maret 2025
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v3i5.179

Abstract

Digitalisasi perbankan semakin berkembang, namun tingkat adopsi mobile banking di kalangan nasabah masih bervariasi. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kegunaan, persepsi kemudahan, dan persepsi kepercayaan terhadap minat penggunaan mobile banking di PT Bank Negara Indonesia (BNI) Makassar. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan survei terhadap 80 nasabah BNI yang telah menggunakan mobile banking. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa persepsi kegunaan dan persepsi kemudahan berpengaruh positif dan signifikan terhadap minat penggunaan mobile banking, sedangkan persepsi kepercayaan tidak memiliki pengaruh yang signifikan. Temuan ini mengindikasikan bahwa kemudahan akses dan manfaat layanan lebih dominan dalam mendorong adopsi mobile banking dibandingkan faktor kepercayaan. Implikasi dari penelitian ini dapat menjadi dasar bagi bank dalam meningkatkan fitur dan strategi pemasaran mobile banking agar lebih sesuai dengan kebutuhan nasabah.
Analisis Tingkat Kohesivitas Karyawan pada PT. Pelindo IV (Persero) Cabang Makassar Hasan, Handayani; Yuliana, Leny; Anastasya, Lidya; Ridha, Achmad; Windarsari, Wiwin Riski
Journal of Economics, Bussiness and Management Issues Vol. 2 No. 2 (2025): Maret
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jebmi.v2i2.628

Abstract

This study aims to analyze the level of employee cohesiveness at PT. Pelindo IV (Persero) Makassar Branch and identify the key factors influencing it. Employee cohesiveness is essential in fostering a collaborative work environment, increasing productivity, enhancing job satisfaction, and reducing turnover rates. This research employs a quantitative approach with a descriptive design. Data were collected through questionnaires distributed to 63 respondents, selected using the Slovin formula from a total population of 172 employees. The analysis includes validity and reliability tests, followed by index number analysis to measure the level of cohesiveness based on four key indicators: social strength, group unity, attractiveness, and teamwork. The findings reveal that employee cohesiveness at PT. Pelindo IV (Persero) Makassar Branch is at a high level. Transformational leadership and effective communication significantly contribute to fostering a cohesive workplace by strengthening teamwork, encouraging mutual support, and enhancing collaboration. The study concludes that strong employee cohesiveness creates a harmonious work environment, improves efficiency, and supports organizational goal achievement. It is recommended that the company continue to strengthen leadership strategies and promote open communication to maintain and further enhance cohesiveness within the organization. Future research should explore other industries and incorporate qualitative approaches to gain deeper insights into employee interactions and workplace dynamics.
An Analysis of Consumer Purchase Decisions Influenced by Product Quality, Live Shopping, and Product Information Azhari, Azlan; Ridha, Achmad; Hasnidar, Hasnidar
Advances in Management & Financial Reporting Vol. 3 No. 2 (2025): February - May
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/amfr.v3i2.511

Abstract

Purpose: This study investigates the impact of product quality, live shopping, and product information on consumer purchasing decisions, with a specific focus on Nanotech Protection automotive care products sold through TikTok Shop. The research investigates whether each factor, individually and collectively, significantly influences the shaping of consumer behavior in a digital commerce setting. Research Method: This study adopted a quantitative research approach, the study collected data from 85 consumers in Makassar City who had previously purchased Nanotech Protection products via TikTok Shop. This analysis was supported by validity and reliability testing, as well as t-tests, F-tests, and R-square analysis, all processed using SPSS version 27 to ensure statistical accuracy and robustness. Results and Discussion: The results show that product quality, live shopping, and product information have a statistically significant and positive effect on consumer purchase decisions, with product quality being the most influential factor. Implications: The study offers valuable insights for marketers, particularly in digital commerce, on how to strategically integrate high product standards with engaging live content and accurate product information. Future research is suggested to expand the geographical scope and adopt longitudinal approaches.
Determinan Keputusan Pembelian Konsumen pada Produk Usaha Mikro Melalui Pendekatan Theory of Planned Behavior Achmad Ridha; Fina Ruzika Zaimar; Wiwin Riski Windarsari; Hasisa Haruna; Adriansyah
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 2 No 6 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v2i6.483

Abstract

This study aims to analyze the factors that influence consumer purchasing decisions on micro-business products using the Theory of Planned Behavior (TPB) approach. The background of this study is based on the importance of understanding consumer behavior in the context of micro-businesses that play a significant role in the national economy, but still face challenges in identifying determinants of purchasing decisions scientifically. This study uses a quantitative approach with a survey technique by distributing questionnaires to 100 respondents who are consumers of micro-business products in Makassar City. Data were analyzed using multiple linear regression methods with the help of the SPSS version 29 program. The results showed that two of the three main TPB variables, namely attitudes and subjective norms, had a positive and significant effect on purchasing decisions, while perceived behavioral control did not have a significant effect. This finding supports Ajzen's theory (1991) and strengthens previous findings, especially that positive consumer attitudes and social support from the surrounding environment are the main determining factors in purchasing decisions. On the other hand, the insignificance of perceived behavioral control indicates that the aspect of ease or ability to buy is not always the main consideration, especially when the product is easily accessible. The conclusion of this study is that TPB is relevant to understand consumer behavior in the context of micro-enterprises, and can be a strategic basis for designing a marketing approach that is oriented towards consumer attitudes and social norms.
Pelatihan Fundamental Akuntansi : Langkah Awal Mengelola Keuangan dalam Bisnis Yusuf, Yulia Yunita; Zaimar, Fina Ruzika; Adriansyah, Adriansyah; Ridha, Achmad; Haruna, Hasisa
JOURNAL OF TRAINING AND COMMUNITY SERVICE ADPERTISI (JTCSA) Vol. 5 No. 1 (2025): Februari 2025
Publisher : ADPERTISI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62728/jtcsa.v5i1.643

Abstract

Abstract:  This community service activity aims to improve basic accounting literacy for Micro, Small, and Medium Enterprises (MSMEs). This training emphasizes understanding the fundamentals of accounting as a foundation in managing business finances. The method of implementing the activity is carried out through interactive lectures, simple transaction recording simulations, and group discussions. The results of the activity show an increase in participants' understanding of the importance of financial recording and basic skills in preparing simple financial reports. It is hoped that this activity will be the first step for MSMEs to manage their business finances in a more orderly and structured manner.