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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Jurnal Pengabdian Masyarakat Multidisiplin
Sandi Setiadi
STISIP Guna Nusantara Cianjur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENGUATAN KOMPETENSI PEMASARAN PELAKU UMKM KECAMATAN CITAMIANG MELALUI EDUKASI DAN PENDAMPINGAN BISNIS BERKELANJUTAN Sugih Prakoso; Sandi Setiadi
HARUPAT: Jurnal Pengabdian Masyarakat Multidisiplin Vol. 2 No. 1 (2026): Mei
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/harupat.v2i1.91

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Citamiang District possess significant economic potential; however, they continue to face critical challenges in the marketing aspect. Most business actors in this area still rely on word-of-mouth promotion strategies, have limited digital marketing literacy, encounter difficulties in branding, and have not received sustainable business assistance. Therefore, this Community Service Program (PkM) aims to strengthen the marketing competencies of local MSME actors through educational programs and sustainable business mentoring. The program was implemented using a Participatory Action Research (PAR) approach, which emphasizes the active participation of business partners. The implementation stages included field observations to identify problems, socialization activities, Focus Group Discussions (FGDs), and offline mentoring sessions. The outcomes of this program were realized through four main areas of assistance: modern marketing strategy training, digital marketing training, branding and product development assistance, and long-term business consultation. The program received enthusiastic responses from participants and is expected to assist MSMEs in Citamiang in adopting digital technologies, expanding market access, and enhancing their business competitiveness and sustainability.
OPTIMIZING COMMUNITY PARTICIPATION TO STRENGTHEN COLLABORATIVE GOVERNANCE IN ADDRESSING URBAN ISSUES IN BEKASI Evi Mafriningsianti; Sandi Setiadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18953115

Abstract

The paradigm shift from government to governance requires the active involvement of the community as partners in addressing complex urban issues such as flooding and waste management. This study aims to analyze the influence of community participation on collaborative governance and the effectiveness of urban problem handling in the city of Bekasi. The novelty of this study lies in placing the community as the main unit of analysis to fill the gap in previous studies that tended to focus on the perspective of government institutions. The research method used is quantitative explanatory with Structural Equation Modeling (SEM-PLS) analysis techniques. Data were collected from 130 respondents in Bekasi City through purposive sampling. The results of hypothesis testing show that community participation has a very strong positive influence on strengthening collaborative governance (t=34.897). Furthermore, collaborative governance has a significant effect on the effectiveness of urban problem handling (t=3.440). Although citizen participation has a direct impact on effectiveness (t=2.299), the role of collaborative governance as a mediating variable is proven to be vital in optimizing citizen contributions into real and sustainable solutions (t=3.461). These findings confirm that substantive participation through equal dialogue spaces is the key to successful modern city governance.
PERAN CUSTOMER EXPERIENCE DALAM MEMEDIASI PENGARUH OMNICHANNEL DIGITAL MARKETING TERHADAP CUSTOMER LOYALTY PADA UMKM DI KOTA SUKABUMI Agus Sobar; Rizky Maulana; Sandi Setiadi
REUGREUG: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 2 No. 01 (2026): April
Publisher : PT. ABIG RIZKY PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/reugreug.v2i01.92

Abstract

This study aims to examine the mediating role ofcustomer experience in the relationship between omnichannel digital marketing and customer loyalty among Micro, Small, and Medium Enterprises (MSMEs) in Sukabumi City, Indonesia. The research employed a quantitative explanatory approach involving 150 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with the SmartPLS software. The findings indicate that omnichannel digital marketing has a positive and significant effect on both customer experience and customer loyalty. Furthermore, customer experience positively influences customer loyalty and serves as a significant mediating variable in the relationship between omnichannel digital marketing and customer loyalty. These results suggest that the effectiveness of omnichannel marketing strategies in fostering long-term customer loyalty depends on the ability of MSMEs to deliver satisfying and consistent customer experiences across multiple marketing channels. The study highlights the importance of integrating digital marketing channels to enhance customer engagement and strengthen customer loyalty in the MSME sector.
Co-Authors Evi Mafriningsianti Rizky Maulana Sobar, Agus Sugih Prakoso