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All Journal JMM (Jurnal Masyarakat Mandiri) Majalah Ilmiah Bijak Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) DEMAnD International Journal of Science and Society (IJSOC) Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Research Horizon Baashima: Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen
Sobar, Agus
Program Studi S1 Manajemen, Universitas Linggabuana PGRI
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Public Health Social Sciences Other

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Loyalitas Konsumen Bank Perpektif Tanggung Jawab Sosial Perusahaan, Kepuasan Nasabah dan Kepercayaan Nasabah Agus Sobar
Digital Economic, Management and Accounting Knowledge Development (DEMAnD) Vol 4 No 1 (2022): December 2022
Publisher : Universitas Linggabuana PGRI Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46757/demand.v4i1.273

Abstract

Tujuan Penelitian untuk menganalisis Pengaruh Tanggung jawab Sosial Perusahaan kepuasan, kepercayaan dan loyalitas konsumen Perbankan di Indonesia. Desain ekplanatory digunakan untuk analisis pernyataan prediktif yang ditetapkan menjadi tujuan penelitian. Populasi penelitian merupakan nasabah Bank di indonesia dengan kriteria telah menjadi nasabah aktif lebih dari 2 tahun. Kesimpulan penelitian menunjukan CSR berpengaruh langsung terhadap Kepuasanan nasabah bank, Kepuasan nasabah berpengaruh signifikan terhadap Kepercayaan nasabah bank, CSR berpengaruh langsung terhadap Loyalitas nasabah, Kepuasan nasabah berpengaruh langsung terhadap Loyalitas nasabah, Kepercayaan Nasabah berpengaruh langsung terhadap Loyalitas, CSR berpengaruh terhadap KEK dengan mediasi loyalitas, Kepuasan nasabah berpengaruh terhadap kepercayaan nasabah dengan mediasi Loyalitas.
The Effect of Product Turnover on Company Performance of SMEs Agus Sobar; Asep Deni; Riki Riswandi; Dendi Zainuddin Hamidi; Indra Permadi
Research Horizon Vol. 1 No. 3 (2021)
Publisher : Publindo Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.411 KB) | DOI: 10.54518/rh.1.3.2021.115-119

Abstract

Research related to the effect of product turnover on the performance of companies in the industrial sector is still needed to do research and study in depth. This is needed because the developed sector, especially related to product rotation, has an important role in advancing the sustainability of the company. The research methodology in this research is descriptive quantitative using simple linear regression analysis and using SPSS v 23 and Amos v 23 software as a calculation tool through a measurement model using simple Linear Regression at 87 MSMEs in Sukabumi City. The results of this study indicate a positive effect of product turnover on the performance of Small and Medium Enterprises.
PENINGKATAN KUALITAS PRODUK DAN LAYANAN UMKM UNTUK MENINGKATKAN DAYA SAING Agus Sobar; Indra Permadi; Alhidayatullah Alhidayatullah; Eva Fathussyaadah
JMM (Jurnal Masyarakat Mandiri) Vol 7, No 4 (2023): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v7i4.16383

Abstract

Abstrak: Pelatihan peningkatan kualitas produk dan layanan UMKM untuk meningkatkan daya saing merupakan salah satu solusi dari permasalahan pokok yang dihadapi oleh pelaku UMKM, seperti legalitas, finansial, produksi, dan inovasi, yang berdampak tidak terpenuhinya kebutuhan pasar. Tujuan dari kegiatan pengabdian ini adalah memberikan pemahaman kepada UMKM dalam meningkatkan kualitas produk dan juga kualitas layanan kepada pelanggan. Metode kegiatan pengabdian masyarakat ini adalah pelatihan yang dilaksanakan secara offline di kediaman Ketua Kelompok UMKM Binaan Kelurahan Sudajaya Hilir Kota Sukabumi dengan peserta sebanyak 20 orang. Mitra dalam kegiatan pelatihan ini adalah Kelompok UMKM yang merupakan UMKM binaan Kelurahan Sudajaya Hilir Kota Sukabumi. Evaluasi pemahaman peserta dilakukan dengan membagikan kuesioner sebelum (pretest) dan sesudah (posttest) penyampaian materi. Hasil kegiatan pengabdian masyarakat ini adalah meningkatnya pemahaman peserta sebesar 37,34%, yaitu pemahaman tentang kebutuhan pasar, merancang produk inovatif, meningkatkan proses produksi, mengembangkan layanan pelanggan, mengembangkan pemasaran dan branding, penerapan teknologi, serta kolaborasi dan membangun jaringan UMKM. Abstract: Training on improving the quality of MSME products and services to increase competitiveness is one solution to the main problems faced by MSME players, such as legality, finance, production, and innovation, which have an impact on unmet market needs. The purpose of this service activity is to provide understanding to MSMEs in improving product quality and also service quality to customers. The method of this community service activity is training which is carried out offline at the residence of the Head of the MSME Group Assisted by Sudajaya Hilir Village, Sukabumi City with 20 participants. The partner in this training activity is the MSME Group which is an MSME assisted by Sudajaya Hilir Village, Sukabumi City. Evaluation of participants' understanding was carried out by distributing questionnaires before (pretest) and after (posttest) material delivery. The result of this community service activity is an increase in participants' understanding by 37.34%, namely understanding market needs, designing innovative products, improving production processes, developing customer service, developing marketing and branding, applying technology, as well as collaborating and building MSME networks. 
BUDAYA ORGANISASI DAN KEPEMIMPINAN TRANSFORMASIONAL TANTANGAN PENINGKATAN KINERJA KARYAWAN Permadi, Indra; Sobar, Agus; Fathussyaadah, Eva; Ginanjar, Noornisa Sarah

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1597

Abstract

Organizational performance is a manifestation.. of the performance of organizational members. The challenges of improving organizational performance must be addressed with organizational change management and leadership patterns that can boost organizational performance. The research aims to examine the challenges of performance improvement based on organizational cultural factors and the application of transformational leadership. The target population is the employees and leaders of financing companies operating in the Sukabumi region. A total of 97 respondents were obtained using proportional sampling. Analysts use multiple OLS regression. The results of organizational culture research and transformational leadership have a significant effect on improving performance.
Pengaruh Digitalisasi Spbu Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Gumelar, Agung Yedi; Rianto, Toha; Sobar, Agus
Baashima : Jurnal Bisnis Digital, Akuntansi, Kewirausahaan, dan Manajemen Vol. 1 No. 1 (2023): (April)
Publisher : PT. Alahyan Publisher Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/baashima.v1i1.6

Abstract

One of the key elements that might raise customer happiness is the digitalization of gas stations and the quality of their services.  The goal of this study is to ascertain how customer happiness is affected by the digitization of gas stations and service quality.  The data for this study come from 34 petrol stations in Sukabumi City and Regency, which has a population of 100,000. A sample of 383 respondents was obtained using a sampling technique in this study that used a sample size of web.raosoft.com and an error rate of 5%.   Questionnaires are distributed as part of the data collection process. In this work, multiple linear regression analysis was the method of analysis. According to the findings, customer satisfaction increased by 27% as a result of the digitalization of gas stations and the quality of the service, with other factors affecting the remaining 73%. The quality of service, which has a dominant influence of 35.5%, is variable. The study's contribution is to increase the body of knowledge in the field of marketing management about the digitalization of gas stations and service quality in the context of businesses.
PENGARUH MODAL KERJA TERHADAP RENTABILITAS EKONOMI PADA PT BPR SEMESTA MEGADANA CISAAT SUKABUMI susanto, edi; Sobar, Agus; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 2 No. 2 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v2i2.1340

Abstract

The purpose of this study was to determine the effect of working capital on economic profitability at PT BPR Semesta Megadana Cisaat Sukabumi. The research method used in this research is the explanative method, namely research that explains the causal relationship between the variables that affect the hypothesis. The results show that the working capital at PT BPR Semesta Megadana is basically sufficient, it can be seen that the working capital for four years is an average of Rp. 6,257,370,442 this is due to the demands of the company that have been announced by the company. Economic Profitability at PT BPR Semesta Megadana is basically influenced by working capital and the average economic profitability for four years is Rp.0.0555. The effect of working capital on economic profitability at PT BPR Semesta Megadana Cisaat Sukabumi based on calculations we can know is 24.6%.
PENGARUH PEMBERIAN INSENTIF TERHADAP KINERJA KARYAWAN PADA PT PENERBIT ERLANGGA MAHAMERU CABANG SUKABUMI Supenti, Penti; Sobar, Agus; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 1 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i1.1981

Abstract

This kind of research uses a quantitative method and is descriptive. This study's goal is to learn more about how offering incentives to workers at the PT Publisher Erlangga Mahameru Sukabumi branch affects their performance. This study collected data from all 50 employees of PT Publisher Erlangga Mahameru Sukabumi branch. The procedures used in sampling are population census study techniques and questionnaire methods used to collect data to use the full population as a sample. It uses a simple linear regression analysis method. The results showed that the incentive provision of PT Publisher Erlangga Mahameru Sukabumi branch was good enough. It can be seen in the answers from questionnaires distributed by researchers, where many PT Publisher Erlangga Mahameru Sukabumi branch employees have expressed satisfaction. Employee performance is quite good from the influence generated by providing incentives and other rewards. The effect of providing incentives on employee performance at PT Publisher Erlangga Mahameru Sukabumi branch by 50% and 50% is influenced by other factors.
PENGARUH GREEN MARKETING DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN PADA SUPERINDO CITY MALL KOTA SUKABUMI Sopian, Riana; Sobar, Agus
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 5 No. 1 (2024): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v5i1.2927

Abstract

This study aimed to determine the effect of green marketing on customer loyalty at Super Indo City Mall Sukabumi and the effect of brand image on customer loyalty at Super Indo City Mall Sukabumi. In this study, the author's research method is quantitative. The population in this study were consumers of Super Indo City Mall Sukabumi. This study's sample was Super Indo Sukabumi consumers, totaling 99 people. The type of data used in this study is primary data by distributing questionnaires to respondents. Analysis methods with validity and reliability tests of instruments. Prerequisite analysis tests include a data normality test, multicollinearity test, heteroscedasticity test, and linearity test, then the analysis technique uses multiple regression. The variables used are Green Marketing and Brand Image variables as independent variables and Customer Loyalty as the dependent variable. Multiple linear regression models with the results of the equation Y = 7.948 + 0.478 + 0.422. From these results the constant is 7.948, Green Marketing (X1) is 0.478 or 4.78% and Brand Image (X2) is 0.422 or 4.22%. Green Marketing (X1) t-test results with significant t-test results <0.05, namely (0.000 <0.05), so there is a partial influence. Brand Image (X2) t test results with significant results of the t-test <0.05, namely (0.000 <0.05), so there is a partial influence. Green Marketing and Brand Image simultaneously have a positive and significant effect on Super Indo Customer Loyalty at City Mall Sukabumi City as evidenced by the results of the significant F test in the ANOVA test found that the F-count value is 39.343. With a significant value of 0.000 and an F-table value of 3.94, it can be concluded that F-count> F-table with a significant level of 0.000 <0.05.
Performance Improvement Model for Cooperatives Through Reputation, Innovation, Cultural Transformation, and Competitive Advantage Sobar, Agus; Aziz, Yudi; Mombang, Mombang; Darmansyah, Darmansyah
Majalah Ilmiah Bijak Vol. 22 No. 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4609

Abstract

This study aims to analyze the influence of reputation, innovation, cultural transformation, and competitive advantage on improving the performance of cooperatives in West Java Province. Using the Resource-Based View (RBV) theory approach, this study positions reputation, innovation, and cultural transformation as strategic resources that can drive competitive advantage and enhance cooperative performance. The research methodology employs a quantitative approach with Structural Equation Modeling (SEM). Data were collected through surveys distributed to cooperative managers and members in West Java. The variables measured include organizational reputation, innovation levels, cultural transformation implementation, competitive advantage, and cooperative performance. The findings reveal that reputation has a significant impact on innovation and cultural transformation. Innovation has been proven to enhance the competitive advantage of cooperatives, while cultural transformation strengthens the relationship between reputation and organizational performance. Competitive advantage serves as an important mediator in improving the overall performance of cooperatives. The practical implications of this study underscore the necessity for cooperatives to strengthen their reputation through transparency and openness, promote innovation based on member needs, and adopt adaptive work cultures in response to change. Governments and stakeholders are also expected to provide strategic support through policies that foster cooperative development as a pillar of community economic empowerment.
Optimization of the Marketing Mix in Enhancing the Competitiveness of Local Products in the Global Market Sobar, Agus
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1452

Abstract

Local products face major challenges in entering the highly competitive global market. The lack of optimization of marketing strategies has resulted in many local products being unable to compete effectively with global products. In this context, the marketing mix becomes a crucial instrument for increasing competitiveness at the international level. This study aims to analyze how marketing mix strategies can be optimized to strengthen the position of local products in the global market. This study employs a qualitative approach, drawing on data from various relevant studies and publications that discuss local product marketing strategies and export challenges. Data is analyzed thematically to find strategic patterns that can be applied widely. The results of the study show that adjusting product characteristics to global market tastes, adaptive pricing, efficient distribution, and integrated promotions are key to increasing competitiveness. Promotion strategies that highlight cultural values ​​and use a digital approach have proven effective in building a global product image. With proper marketing mix management, local products have a great opportunity to develop sustainably in the international market.
Co-Authors Alhidayatullah Asep Deni Aziz, Yudi DARMANSYAH . Dendi Zainuddin Hamidi Edi Susanto Eva Fathussyaadah Eva Fathussyaadah Fathussyaadah, Eva Ginanjar, Noornisa Sarah Gumelar, Agung Yedi Mombang, Mombang Noornisa Sarah Ginanjar Permadi, Indra Rianto, Toha Riswandi, Riki Ruswandi, Wawan Sopian, Riana Supenti, Penti