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All Journal Majalah Ilmiah Bijak Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi)
Sobar, Agus
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Materials Science & Nanotechnology Social Sciences

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BUDAYA ORGANISASI DAN KEPEMIMPINAN TRANSFORMASIONAL TANTANGAN PENINGKATAN KINERJA KARYAWAN Permadi, Indra; Sobar, Agus; Fathussyaadah, Eva; Ginanjar, Noornisa Sarah

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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v5i3.1597

Abstract

Organizational performance is a manifestation.. of the performance of organizational members. The challenges of improving organizational performance must be addressed with organizational change management and leadership patterns that can boost organizational performance. The research aims to examine the challenges of performance improvement based on organizational cultural factors and the application of transformational leadership. The target population is the employees and leaders of financing companies operating in the Sukabumi region. A total of 97 respondents were obtained using proportional sampling. Analysts use multiple OLS regression. The results of organizational culture research and transformational leadership have a significant effect on improving performance.
PENGARUH MODAL KERJA TERHADAP RENTABILITAS EKONOMI PADA PT BPR SEMESTA MEGADANA CISAAT SUKABUMI susanto, edi; Sobar, Agus; Rianto, Toha
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 2 No. 2 (2021): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v2i2.1340

Abstract

The purpose of this study was to determine the effect of working capital on economic profitability at PT BPR Semesta Megadana Cisaat Sukabumi. The research method used in this research is the explanative method, namely research that explains the causal relationship between the variables that affect the hypothesis. The results show that the working capital at PT BPR Semesta Megadana is basically sufficient, it can be seen that the working capital for four years is an average of Rp. 6,257,370,442 this is due to the demands of the company that have been announced by the company. Economic Profitability at PT BPR Semesta Megadana is basically influenced by working capital and the average economic profitability for four years is Rp.0.0555. The effect of working capital on economic profitability at PT BPR Semesta Megadana Cisaat Sukabumi based on calculations we can know is 24.6%.
Performance Improvement Model for Cooperatives Through Reputation, Innovation, Cultural Transformation, and Competitive Advantage Sobar, Agus; Aziz, Yudi; Mombang, Mombang; Darmansyah, Darmansyah
Majalah Ilmiah Bijak Vol 22, No 1: March 2025
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v22i1.4609

Abstract

This study aims to analyze the influence of reputation, innovation, cultural transformation, and competitive advantage on improving the performance of cooperatives in West Java Province. Using the Resource-Based View (RBV) theory approach, this study positions reputation, innovation, and cultural transformation as strategic resources that can drive competitive advantage and enhance cooperative performance. The research methodology employs a quantitative approach with Structural Equation Modeling (SEM). Data were collected through surveys distributed to cooperative managers and members in West Java. The variables measured include organizational reputation, innovation levels, cultural transformation implementation, competitive advantage, and cooperative performance. The findings reveal that reputation has a significant impact on innovation and cultural transformation. Innovation has been proven to enhance the competitive advantage of cooperatives, while cultural transformation strengthens the relationship between reputation and organizational performance. Competitive advantage serves as an important mediator in improving the overall performance of cooperatives. The practical implications of this study underscore the necessity for cooperatives to strengthen their reputation through transparency and openness, promote innovation based on member needs, and adopt adaptive work cultures in response to change. Governments and stakeholders are also expected to provide strategic support through policies that foster cooperative development as a pillar of community economic empowerment.
Optimization of the Marketing Mix in Enhancing the Competitiveness of Local Products in the Global Market Sobar, Agus
International Journal of Science and Society Vol 7 No 1 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i1.1452

Abstract

Local products face major challenges in entering the highly competitive global market. The lack of optimization of marketing strategies has resulted in many local products being unable to compete effectively with global products. In this context, the marketing mix becomes a crucial instrument for increasing competitiveness at the international level. This study aims to analyze how marketing mix strategies can be optimized to strengthen the position of local products in the global market. This study employs a qualitative approach, drawing on data from various relevant studies and publications that discuss local product marketing strategies and export challenges. Data is analyzed thematically to find strategic patterns that can be applied widely. The results of the study show that adjusting product characteristics to global market tastes, adaptive pricing, efficient distribution, and integrated promotions are key to increasing competitiveness. Promotion strategies that highlight cultural values ​​and use a digital approach have proven effective in building a global product image. With proper marketing mix management, local products have a great opportunity to develop sustainably in the international market.
Co-Authors Aziz, Yudi DARMANSYAH . Edi Susanto Fathussyaadah, Eva Ginanjar, Noornisa Sarah Mombang, Mombang Permadi, Indra Rianto, Toha