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All Journal Jurnal Ilmu Komunikasi Journal Social Civilecial
Abdul Samad
Universitas Fajar Makassar
Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Hipapi Sulawesi Communication Strategy in Building a Brand of Master of Ceremony for Weddings in Makassar Andi Muhammad Rahmat. B; Andi Vita Sukmarini; Abdul Samad
Journal Social Civilecial Vol. 4 No. 1 (2026): Journal Social Civilecial
Publisher : Journal Social Civilecial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/731319

Abstract

This study aims to determine the communication strategy of HIPAPI South Sulawesi in Building the Brand of Wedding Master of Ceremonies (MCs) in Makassar. This research was conducted at the Indonesian Wedding MC Association (HIPAPI) South Sulawesi. This study used a qualitative approach, with data collection techniques including in-depth interviews, observation, and documentation. This research was motivated by the increasing demand for professionalism among wedding MCs in Makassar, which is not yet fully supported by a strong image and competency standards. This study aims to analyze the communication strategies implemented by HIPAPI South Sulawesi in building the brand of wedding MCs and their implications for increasing brand awareness and professional image. The results indicate that the communication strategies implemented include the use of social media, member training, and collaboration with wedding vendors. These strategies contribute to increased brand awareness and strengthen MC's image as a competent and standardized profession. Furthermore, public trust is enhanced, impacting job opportunities and the economic value of MC services. These findings highlight the importance of a structured communication strategy in building a professional image and provide practical benefits for the development of professional organizations and service industry players.
Komunikasi Personal Selling pada Pemasaran Kerupuk Sidoarjo di Kolaka Sulawesi Tenggara Dahlia Dahlia; Hadiati Hadiati; Abdul Samad
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3236

Abstract

This study aims to determine how much the role of personal selling in improving marketing performance in the midst of increasingly fierce competition in the Sidoarjo cracker industry marketing in Kolaka, Southeast Sulawesi. In this research, the method used is descriptive qualitative. With data collection techniques, namely: interview, observation, questionnaire and documentation. The data obtained were analyzed descriptively with data reduction, data presentation and conclusion drawing. The results found that employees at the Sidoarjo cracker distributor company in Kolaka have excellent perosnal selling communication competencies. They are able to convey and explain products clearly, offer products to customers with the right approach, and demonstrate active listening skills to customer complaints and needs. In addition, they are also proficient in responding to customer queries and complaints in a professional manner. Employees are also able to maintain effective communication during the sales process, which in turn makes potential buyers feel confident to buy the products offered. On the other hand, there are barriers in personal selling communication in Sidoarjo crackers marketing in Kolaka, Southeast Sulawesi, namely lack of product knowledge, cultural and language differences, resistance to new products, competition with local products, negative views of consumers who consider personal selling as a nuisance, and higher operational costs compared to other marketing methods.
Co-Authors Andi Muhammad Rahmat. B Andi Vita Sukmarini Dahlia Dahlia Hadiati Hadiati