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All Journal Ilomata International Journal of Management Solusi: Jurnal Kajian Ekonomi dan Bisnis Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan
Arief Dermawan
Sekolah Tinggi Ilmu Ekonomi SBI
Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PERBEDAAN KINERJA MARKETING UMKM KONVENSIONAL DAN UMKM GO DIGITAL Lucia Ika Fitriastuti; Yohannes Vemberi; Arief Dermawan; Saifudin Zuhri
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.285

Abstract

MSMEs play a significant role in developing the national economy. The large number of MSMEs indicates that some still employ conventional marketing strategies, while others have gone digital. The purpose of this study is to quantitatively determine whether there are differences in marketing performance between conventional MSMEs and those that have gone digital, particularly in Daerah Istimewa Yogyakarta. This study utilized primary data obtained from a survey of 100 MSMEs in Daerah Istimewa Yogyakarta. The data analysis technique used was quantitative descriptive analysis with the nonparametric Mann-Whitney U test. The results indicate a difference in marketing performance between conventional MSMEs and those that have gone digital. This study recommends that conventional MSMEs employ alternative strategies to improve their marketing performance, such as developing digital marketing strategies or utilizing e-marketing.
The Influence of Digital Competence, Motivation, and Organizational Culture on Employee Performance in Electronic Retail Arief Dermawan; Tri Gunarsih; Lucia Ika Fitriastuti; Yohannes Vemberi; Saifudin Zuhri
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 3 (2026): August
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i3.3919

Abstract

The rapid development of digital technology has encouraged electronic retail companies to improve the quality of human resources to be able to adapt to changes in the dynamic business environment. Digital competencies, motivation, and organizational culture are seen as important factors that can affect employee performance levels. This study aims to analyze the influence of digital competence, motivation, and organizational culture on employee performance in electronic retail companies in the Special Region of Yogyakarta (DIY). This study uses a quantitative approach with data sources in the form of primary data obtained through the distribution of questionnaires to employees of electronic retail companies in the DIY area. The number of respondents in this study was 100 people. The data analysis technique uses Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of the SmartPLS application. The results of the study show that digital competence affects employee performance. Motivation also affects employee performance. In addition, organizational culture has been proven to have an effect on employee performance. Therefore, improving employee performance in electronic retail companies in DIY can be done through strengthening digital competencies, increasing work motivation, and developing an organizational culture that supports innovation, collaboration, and adaptation to digital technology developments.
Certificate of Origin Management in Supporting the Export Process: A Qualitative Descriptive Analysis on Marine Cargo Expeditions Sumarwanto; Evada Rustina; Arief Dermawan; Hening Nakuloadi; Fajar Aribowo; Alam Setiawan
Ilomata International Journal of Management Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v5i2.1164

Abstract

The complexity of managing export documentation and the lack of knowledge of regulations in the importing country cause non-fulfilment of requirements and cancellation of exports. This study aims to determine the stages and the mechanism for managing certificates of origin in the export process by freight forwarding or marine cargo expedition representing the exporter. The research used qualitative descriptive methods and approaches. Data was collected by observation and documentation at two marine cargo expedition companies in Semarang, Central Java, Indonesia. Data is analyzed and presented using a flowchart diagram. The results show that these companies manage COO documents through the eSKA website, with the completeness of filling in the basic information of exporters, consignees, route and transport, and supporting documents, including export declaration, packing list, invoice, goods, and cost structure. Overall, export documents are indispensable for international trade as they ensure goods' legal compliance and smooth flow across borders. The role of the freight forwarding company or marine cargo expedition in this process is to advise the exporter on the required paperwork, ensure compliance with relevant regulations, and communicate with the appropriate authorities to obtain the certificate. The positive implications of this research are that the administration of export documentation, particularly Certificates of Origin (COO) via the eSKA platform by marine cargo expeditions, enhances time efficiency for exporters and proves efficacious in ensuring the legal compliance of COO document handling. Moreover, COOs can yield favourable effects through preferential tariffs, thereby augmenting the competitiveness of exported goods.
Co-Authors Alam Setiawan Evada Rustina Fajar Aribowo Hening Nakuloadi Lucia Ika Fitriastuti Saifudin Zuhri Sumarwanto Tri Gunarsih Yohannes Vemberi