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All Journal Solusi: Jurnal Kajian Ekonomi dan Bisnis Jumat Ekonomi: Jurnal Pengabdian Masyarakat Kasta: Jurnal Ilmu Sosial, Agama, Budaya dan Terapan
Saifudin Zuhri
Sekolah Tinggi Ilmu Ekonomi SBI
Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PERBEDAAN KINERJA MARKETING UMKM KONVENSIONAL DAN UMKM GO DIGITAL Lucia Ika Fitriastuti; Yohannes Vemberi; Arief Dermawan; Saifudin Zuhri
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.285

Abstract

MSMEs play a significant role in developing the national economy. The large number of MSMEs indicates that some still employ conventional marketing strategies, while others have gone digital. The purpose of this study is to quantitatively determine whether there are differences in marketing performance between conventional MSMEs and those that have gone digital, particularly in Daerah Istimewa Yogyakarta. This study utilized primary data obtained from a survey of 100 MSMEs in Daerah Istimewa Yogyakarta. The data analysis technique used was quantitative descriptive analysis with the nonparametric Mann-Whitney U test. The results indicate a difference in marketing performance between conventional MSMEs and those that have gone digital. This study recommends that conventional MSMEs employ alternative strategies to improve their marketing performance, such as developing digital marketing strategies or utilizing e-marketing.
MOTIVASI BISNIS DAN STRATEGI ADAPTASI KOMUNITAS MADURA DALAM FENOMENA WARUNG KELONTONG DI DAERAH ISTIMEWA YOGYAKARTA Saifudin Zuhri; Lucia Ika Fitriastuti; Vetriana Agustiningrum; Syaiko Rosyidi; Christina Dini Ika Handayani
Kajian Ekonomi dan Bisnis Vol. 20 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi SBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51277/keb.v20i2.291

Abstract

Tujuan penelitian ini untuk menganalisis motivasi bisnis orang asal Madura yang mendirikan usaha warung kelontong di Daerah Istimewa Yogyakarta. Selama ini khazanah kajian terhadap kewirausahaan orang Madura didominasi analisis yang mendeskripsikan perilaku bisnis melalui narasi etos kerja dan karakter budaya yang bersifat esensialistik. Dominasi pendekatan tersebut akan dikritisi dalam penelitian ini dengan menggunakan perspektif kewirausahaan etnis dan konsep ekonomi tertanam (embedded economy). Metode penelitian yang digunakan adalah kualitatif dengan pendekatan etnografi melalui observasi partisipatif dan wawancara mendalam. Penelitian ini menghasilkan temuan bahwa orang Madura dalam berbisnis tidak hanya dimotivasi oleh kebutuhan ekonomi, tetapi juga dipengaruhi oleh nilai-nilai dasar yang melekat dalam identitas, kultur, dan sistem sosialnya, seperti harga diri, tanggung jawab keluarga, pengalaman migrasi, serta jaringan sosial sesama perantau. Fenomena kehadiran usaha warung kelontong Madura di tengah determinasi waralaba modern maupun masyarakat lokal Yogyakarta bermakna sebagai strategi bisnis, kemampuan adaptasi ekonomi, namun juga sekaligus menjadi arena reproduksi identitas dan solidaritas sosial. Temuan penelitian ini memberi kontribusi pengkayaan khazanah kajian manajemen sumber daya manusia untuk konteks UMKM dengan memperkenalkan konsep embedded motivation sebagai pendekatan konseptual dalam memahami manajemen SDM yang bergerak dalam ranah kewirausahaan etnis.
The Influence of Digital Competence, Motivation, and Organizational Culture on Employee Performance in Electronic Retail Arief Dermawan; Tri Gunarsih; Lucia Ika Fitriastuti; Yohannes Vemberi; Saifudin Zuhri
KASTA : Jurnal Ilmu Sosial, Agama, Budaya dan Terapan Vol. 6 No. 3 (2026): August
Publisher : Lembaga Bale Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kasta.v6i3.3919

Abstract

The rapid development of digital technology has encouraged electronic retail companies to improve the quality of human resources to be able to adapt to changes in the dynamic business environment. Digital competencies, motivation, and organizational culture are seen as important factors that can affect employee performance levels. This study aims to analyze the influence of digital competence, motivation, and organizational culture on employee performance in electronic retail companies in the Special Region of Yogyakarta (DIY). This study uses a quantitative approach with data sources in the form of primary data obtained through the distribution of questionnaires to employees of electronic retail companies in the DIY area. The number of respondents in this study was 100 people. The data analysis technique uses Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of the SmartPLS application. The results of the study show that digital competence affects employee performance. Motivation also affects employee performance. In addition, organizational culture has been proven to have an effect on employee performance. Therefore, improving employee performance in electronic retail companies in DIY can be done through strengthening digital competencies, increasing work motivation, and developing an organizational culture that supports innovation, collaboration, and adaptation to digital technology developments.
Peningkatan Kapasitas SDM Pelaku UMKM Komunitas Warga Peduli AIDS Melalui Pendekatan Meaning Based Empathy Saifudin Zuhri; Bunga Vidyaningrum; Maria Kumalasanti; Vetriana Agustiningrum
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/j4yqgd42

Abstract

The sustainability of community-based organizations depends not only on institutional capacity but also on members’ ability to build economic independence. This challenge is experienced by a community working on human immunodeficiency virus and acquired immunodeficiency syndrome issues and Perkumpulan Pita Merah Jogja, whose members have developed various businesses but still face limitations in business management, digital marketing, product development, and business planning. This community service program aimed to strengthen the capacity of small business actors through a Meaning-Based Empathy approach integrating shared meaning, empathy, solidarity, participatory learning, and social entrepreneurship. The program consisted of needs assessment, meaning reflection, capacity building, collaborative practice, and reflection and commitment, involving 27 participants from eight community groups at the village level, Perkumpulan Pita Merah Jogja, and a supporting partner organization. Training covered entrepreneurial awareness, business management, business planning, digital strategies, branding, packaging, product photography, and social media management. The results indicated improved business understanding, confidence, intercommunity collaboration, and an entrepreneurial orientation combining economic goals with social value. The approach shows potential as a community-based economic empowerment model that integrates technical capacity with social capital.
Co-Authors Arief Dermawan Bunga Vidyaningrum Christina Dini Ika Handayani Lucia Ika Fitriastuti Maria Kumalasanti Syaiko Rosyidi Tri Gunarsih Vetriana Agustiningrum Yohannes Vemberi