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All Journal Jurnal Dakwah dan Komunikasi
Melinda Ratmayanti
Universitas Muhammadiyah Surakarta
Religion Languange, Linguistic, Communication & Media Social Sciences

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Representation of Family Values in the Film 1 Imam 2 Makmum (2025): John Fiske’s Semiotic Analysis of Gender Representation in Popular Narrative Melinda Ratmayanti; Yudha Wirawanda
Jurnal Dakwah dan Komunikasi Vol. 11 No. 1 (2026)
Publisher : Institut Agama Islam Negeri (IAIN) Curup

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29240/jdk.v11i1.15170

Abstract

Purpose − This study examines the representation of family values in the film 1 Imam 2 Makmum (2025) using John Fiske’s semiotic approach. Through three levels of analysis—reality, representation, and ideology—it finds that the film portrays family dynamics constructed upon particular value systems, where men are depicted as rational decision-makers and women as emotional and domestic stabilizers.   Method − This research employs a descriptive qualitative approach within a critical paradigm, meaning the researcher serves as the primary instrument.   Findings − This method allows for an in-depth exploration of film elements related to John Fiske’s semiotic analysis. The main findings indicate that the division of roles and communication patterns are symbolically represented through visual aesthetics, dialogue, and framing, which together shape gender relations within the household. The film also illustrates processes of negotiation and emotional recognition, suggesting that family identity is constructed through a combination of authority, care, and adaptation. These subtle symbolic representations demonstrate how contemporary popular media both shapes and reflects social discourse on family and gender
Co-Authors Yudha Wirawanda