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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Padma: Jurnal Pengabdian Kepada Masyarakat
Ganjar Mohamad Disastra
Universitas Telkom
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Manajemen dan Kepemimpinan Kelembagaan Organisasi UMKM di Kabupaten Kuningan Donni Juni Priansa; Ganjar Mohamad Disastra
PADMA Vol 5 No 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT (PADMA)
Publisher : LPPM Politeknik Piksi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56689/padma.v5i2.2012

Abstract

MSMEs in Kuningan Regency have great potential to develop. However, institutional management and leadership in MSME organizations in Kuningan Regency are still not optimal. The problems identified include weak organizational structures, the absence of an organized management system, the absence of a clear division of tasks, and the lack of a structured business plan. In addition, MSME leadership tends to be operational and has not been able to respond to long-term strategic challenges. This community service was carried out on July 3-4, 2025 by involving the target community as participants. The results of the activity showed a positive response from the community, with the hope of program sustainability on more diverse themes. This finding emphasizes the importance of strengthening institutional management and leadership as the key to MSME development.
Consumer Engagement Mediasi Hubungan CSR dan Brand Image Terhadap Purchase Intention KULA Kesha Batricia; Astri Wulandari; Ganjar Mohamad Disastra
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 6 No. 2 (2026): Article Research Juli 2026
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v6i2.8898

Abstract

Menghadapi persaingan yang semakin ketat di industri kosmetik, Corporate social responsibility (CSR) dan brand image sangat bendampak dalam mendorong terbentuknya purchase intention. Hubungan emosional antara merek dengan konsumen dapat dibangun melalui consumer engagement, sehingga meningkatkan keterlibatan yang lebih dominan serta mengarahkan konsumen terhadap niat pembelian. Sebanyak 100 responden perempuan di Kota Bandung yang mengetahui merek KULA berhasil dikumpulkan dan akan diuji secara kuantitatif. Teknik analisis data yang digunakan, meliputi regresi linier berganda, analisis jalur, dan uji Sobel. Penelitian menunjukkan hasil bahwa CSR dan brand image memiliki korelasi yang positif terhadap purchase intention. Lebih lanjut, CSR dan brand image secara signifikan memengaruhi consumer engagement, dan consumer engagement terbukti memengaruhi purchase intention. Consumer engagement dapat memediasi hubungan antara CSR dan citra merek terhadap purchase intention.
Co-Authors Astri Wulandari Donni Junipriansa Kesha Batricia