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All Journal Jurnal Penyuluhan Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) Jurnal Kawistara : Jurnal Ilmiah Sosial dan Humaniora Trikonomika: Jurnal Ekonomi Jurnal Pekommas JAM : Jurnal Aplikasi Manajemen Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam JPBM (Jurnal Pendidikan Bisnis dan Manajemen) JOIV : International Journal on Informatics Visualization Jurnal Ilmiah Peuradeun Asia-Pacific Management and Business Application Analitika : Jurnal Magister Psikologi UMA AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat LLT Journal: A Journal on Language and Language Teaching JWP (Jurnal Wacana Politik) Journal of Economic, Bussines and Accounting (COSTING) Jurnal Biologi Tropis IKRA-ITH Humaniora : Jurnal Sosial dan Humaniora Sebatik SEIKO : Journal of Management & Business CARADDE: Jurnal Pengabdian Kepada Masyarakat Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Imajiner: Jurnal Matematika dan Pendidikan Matematika Jurnal Wacana Ekonomi JMECS (Journal of Measurements, Electronics, Communications, and Systems) International Journal of Communication and Society Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SABBHATA YATRA : Jurnal Pariwisata dan Budaya Golden Ratio of Marketing and Applied Psychology of Business Prosiding Konferensi Nasional PKM-CSR Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Mauriduna : Journal of Islamic studies BISMA (Bisnis dan Manajemen) Journal of Agri-Food Science and Technology (JAFoST) Padma: Jurnal Pengabdian Kepada Masyarakat eProceedings of Applied Science Administratio Jurnal Ilmiah Ilmu Administrasi Negara eProceedings of Management Madani: Multidisciplinary Scientific Journal JAKBS Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Engagement: Jurnal Pengabdian Kepada Masyarakat JGEN : Jurnal Pengabdian Kepada Masyarakat JER Jurnal Kawistara Prosiding Dedikasi: Pengabdian Mahasiswa Kepada Masyarakat JSES Jurnal Pendidikan Progresif
Astri Wulandari
Telkom University
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EFEKTIVITAS IKLAN SEPATU SAINT BARKLEY MELALUI MEDIA SOSIAL INSTAGRAM DENGAN MENGGUNAKAN METODE EPIC Wulandari, Astri; Hanifa, Fanni Husnul; Sastika, Widya
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 3 No 2 (2019): IKRAITH-HUMANIORA Vol 3 No 2 Bulan JULI 2019
Publisher : Universitas Persada Indonesia YAI

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Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui efektivitas iklan sepatu SAINT BARKLEY melalui media sosial yakniinstagram dengan menggunakan teknik model EPIC. Empat dimensi EPIC yakni Dimensi Empathy, Persuasion, Impactdan Communication. Jenis penelitian deskriptif dengan metode kuantitatif dengan jumlah sampel penelitian sebanyak 100orang. Teknik analisis data yang digunakan adalah analisis tabulasi sederhana, skor rataan dan perhitungan EPIC rate.Keempat dimensi EPIC Model diantaranya, empathy (3.20), persuation (3.13), impact (3.06), dan communication (3.14)berada pada garis skala efektif. Dalam gambar tersebut juga dijelaskan bahwa nilai efektivitas yang paling lemah adalahdimensi impact dengan nilai 3.06 ini berarti perusahaan harus lebih meningkatkan metode untuk lebih menonjolkankelebihan yang dimiliki sepatu SAINT BARKLEY dibandingkan merek lain pada kategori
DIRECT RATING METHOD UNTUK MENGUKUR EFEKTIVITAS IKLAN MELALUI MEDIA TELEVISI (STUDI PADA IKLAN TEH PUCUK HARUM) Hanifa, Fanni Husnul; Wulandari, Astri; Sastika, Widya
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 3 No 2 (2019): IKRAITH-HUMANIORA Vol 3 No 2 Bulan JULI 2019
Publisher : Universitas Persada Indonesia YAI

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ABSTRAKPeriklanan memegang peran dalam keberhasilan sebuah perusahaan. Periklanan dapat disajikan melalui berbagai media,salah satunya adalah media elektronik yaitu melalui televisi. Meskipun saat ini tengah marak periklanan melalui mediasosial dan media online, namun televisi masih menjadi media yang diperhitungkan oleh perusahaan untukmempromosikan produknya. Teh pucuk harum, yang merupakan pemain baru dalam industri teh siap minum dalamkemasan, telah berhasil menjadi top brand index dalam beberapa tahun belakang ini dan bahkan saat ini menjadipemimpin dalam pasar teh non cup jasmine. Penelitian ini bertujuan untuk mengetahui efektivitas iklan tehpucuk harum melalui media televisi dengan menggunakan direct rating method. Adapun sub variabel yangdigunakan adalah attention, read throughness, respon kognitif, respon afektif dan respon sikap. Hasil daripenelitian ini adalah skor total keseluruhan sub variabel sebesar 84.075 yang menunjukan bahwa iklan tehpucuk pada media televisi sudah sangat baik.
CUSTOMER RESPONSE INDEX (CRI): PENGUKURAN EFEKTIVITAS IKLAN SMARTPHONE VIVO V7+ AGNES MONICA Sastika, Widya; Wulandari, Astri; Hanifa, Fanni Husnul
IKRA-ITH HUMANIORA : Jurnal Sosial dan Humaniora Vol 3 No 2 (2019): IKRAITH-HUMANIORA Vol 3 No 2 Bulan JULI 2019
Publisher : Universitas Persada Indonesia YAI

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ABSTRAKSalah satu media yang digunakan oleh produsen untuk mengenalkan produknya kepadamasayarakat adalah Televisi. Beriklan di media Televisi meskipun mahal tetapi lebih dianggap tepatsasaran dibandingkan dengan media lainnya. Pendatang baru yang juga masuk dalam daftar pengiklanterbesar adalah smartphone China Vivo yang memberikan Rp 830 miliar untuk belanja iklan, denganmelakukan peluncuran salah satu ponsel cerdas Vivo yang dilakukan serentak di sembilan televisinasional dengan menggandeng penyanyi Agnez Monica. Mengetahui nilai belanja iklan smartphoneVivo yang begitu besar dengan kenaikan 577% di tahun 2017 dibandingkan dengan tahun 2016,diharapkan penjualan smartphone Vivo juga mengalami kenaikan. Tujuan dari penelitian ini adalahuntuk mengetahui efektivitas iklan Vivo V7+ Agnes Monica di media televisi dengan metodeCustomer Response index (CRI). Dimensi Customer Response Index (CRI) terdiri dari kesadaran(awareness), pemahaman (comprehend), ketertarikan (interest), niat (intentions) dan tindakan(action). Responden pada penelitian ini dilakukan dengan menyebar kuesioner kepada 100 respondendi kota Bandung. Penelitian menggunakan metode penelitian yaitu metode kuantitatif dan deskriptif.Berdasarkan hasil pengolahan data persentase nilai Customer Response Index (CRI) adalah 67,01%lebih besar dari nilai persentase unware 0%, no comprehend 13%, no interest 7,83%, no intention3,92% dan no action 8,24%. Maka, dapat disimpulkan bahwa iklan Vivo V7+ Agnes Monica di mediatelevisi dikatakan efektif.
Determinant Factors of Customers Switching Behavior to Customer Satisfaction and Loyalty in Online Transportation Users in Bandung Suryawardani, Bethani; Wulandari, Astri
JDM (Jurnal Dinamika Manajemen) Vol 11, No 1 (2020): March 2020 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v11i1.21432

Abstract

This study was aimed to find out which factors that become the most influence on customers switching behavior for online transportation and how the impact on their satisfaction and loyalty for future consumption. Transportation service is one of the service industry sectors that play a strategic role in human life. The intense competition in the online transportation industry and the various choice of brands in the market make the consumers easy to switch from their current product to other brand products. The research method used in this study was a quantitative method, with Structural Equation Modeling (SEM) analysis technique using SMART PLS 2.0 software. The sampling method used was accidental sampling with 400 respondents. The results of the study showed that the contribution of price, promotion and e-service quality simultaneously influenced on which directly affected customer satisfaction was 64.9%. Whereas, the results of the study also showed the contribution of price, promotion, e-service quality and customer satisfaction simultaneously influenced on which directly affected customer loyalty was 48.3%. E-service quality has the biggest impact on customer satisfaction by 30.69%; meanwhile,  promotion has the biggest impact on loyalty by 3.17%.
Optimization of Community Products in Sukawarna Urban Village Through Digital Marketing Implementation and Website Development Wulandari, Astri; Suryawardani, Bethani; Marcelino, Dandy; Rahman Wijaya, Dedy; Komala Sari, Siska; Gusnadi, Dendi; Suryana, Suryana
CARADDE: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2021): April
Publisher : Ilin Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31960/caradde.v3i3.730

Abstract

In certain conditions, digital marketing is able to make it easy for businesses to monitor and provide all the needs and desires of potential customers. This means that in the digital marketing world, it discusses many things such as IT, social media, trends, netizens, business, advertising, and so on. Technological progress is a clear manifestation that consumer behavior has now shifted. The needs and desires that will be obtained are more practical and faster, as if it is becoming a trend in the society of “nowadays”. Society's need for information and the desire to be recognized as human beings are not ancient. Technological growth is increasing rapidly along with the availability of smartphones at affordable prices. Business opportunities in the virtual world described above should be explored and entered by various community businesses, even in small and micro scales. Including community businesses in Sukawarna Village which are engaged in small and micro medium enterprises (MSMEs). The purpose of implementing this community service activity is to increase the insight and competence of micro and medium entrepreneurs in Sukawarna Village in order to increase their insight into digital marketing.
Implementation of Centralized Networking System and Integrated Marketing Communication for MSMEs in Buah Batu Bandung Astri Wulandari; Bethani Suryawardani; Dandy Marcelino; Gandeva Bayu Satrya; Fat’hah Noor Prawita; Wahyu Lukito; Bijaksana Prabawa
Jurnal Penyuluhan Vol. 18 No. 01 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202235915

Abstract

Network security is very important, especially for community service units because a damaged system can affect other systems. Therefore, it is necessary to design and develop a computer network system and security that’s more centralized. Promotional activities are very important to be carried out by every business from the smallest scope to even large companies, because no matter how good the quality of the products the company has, it will not be successful for sale without proper promotion. Referring to the situation and problems faced by partners, our group took the initiative to contribute by providing several alternative solutions whose goals are expected to be useful for partners, by providing training on the implementation of integrated networks and MSME database management, then providing an integrated marketing communication training, workshop on communication marketing tools that can provide a competitive advantage for MSMEs so that MSME marketing tools in Buah Batu District have superior value. With some of the solutions that we offer, the expected final results from this community service activity are network problems and database management can be resolved properly. Furthermore, MSMEs in Buah Batu District have standardized and attractive printed and digital marketing tools.
Create Brand Loyalty of Indonesıan Facebook User Through Brand Engagement: Utılızatıon the Role of Socıal Medıa Marketıng Elements Astri Wulandari; Bethani Suryawardani; Dandy Marcelino
APMBA (Asia Pacific Management and Business Application) Vol 10, No 3 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.010.03.10

Abstract

There has been a noticeable increase in businesses reaching out to a wider range of potential customers using the internet and social media to market and present their goods. Social media marketing is thought to improve brand loyalty and engagement by utilizing social media aspects such as entertaining, interactive, trend of customization/personalization, and WOM. One of the most prominent social media networks is Facebook, and it is superior to other social media platforms in Indonesia since it has the most users. There has been no study to date that investigates how Facebook as social media platform is seen a brand that offers marketing capabilities and services. This study employed quantitative research methodologies, namely causal analysis utilizing Structural Equation Modeling (SEM) techniques and the SMART PLS 3.2.9 software. This study's sample consists of Facebook or social media users in Indonesia who have viewed marketing or promotional content on their social media. The researcher's sample approach of choice is incidental sampling, with a total of 400 respondents. This study in accordance with the study's goals, may demonstrate that Facebook's social media marketing activities effect customer engagement with a brand and customer loyalty to a brand. Facebook's marketing operations in social media may promote brand engagement by users of these social media, whereby consumer engagement also mediates the link between social media marketing and brand loyalty.
Peningkatan Potensi Produk Unggulan Kabupaten Bandung Melalui Manajemen Produk dan Branding Digital Astri Wulandari; Bethani Suryawardani; Dedy Rahman Wijaya; Siska Komala Sari; Suryatiningsih Suryatiningsih
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 1 (2021): Februari
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i1.4103

Abstract

Hanya 10% dari total anggota Paguyuban Usaha Kecil Menengah Regional Kabupaten Bandung (PPKM) yang sudah menggunakan website dalam promosi penjualan produk yang diproduksi. Sedangkan sisanya 90% masih menggunakan media konvensional untuk mempromosikan produknya, seperti penggunaan brosur dan pameran. Adapun data keanggotaannya juga masih dikelola dan disimpan hanya menggunakan software aplikasi microsoft excel, sehingga data anggota tersebut belum berelasi satu sama lain, tidak up to date dan berpotensi mengakibatkan inkonsistensi dan duplikasi. Dengan dibangunnya website profil Organisasi Komunitas UMKM berbasis Content Management System yang menampilkan informasi profil produk dan anggota, serta diadakannya pelatihan pengelolaan konten informasi tersebut menjadi solusi yang tepat dalam mengatasi permasalahan pengelolaan data anggota dan aktivitas promosi produk serta juga dapat mengembangkan kemampuan kewirausahaan melalui website, sehingga mereka tidak perlu bergantung hanya pada kegiatan jual beli secara tatap muka langsung (offline). Adapun pembangunan web tersebut dilaksanakan melalui Kegiatan Pengabdian kepada Masyarakat yang diselenggarakan oleh tim dosen dan mahasiswa Fakultas Ilmu Terapan (FIT) beserta Fakultas Komunikasi dan Bisnis (FKB) Universitas Telkom. Dengan disediakan website ini, diharapkan pengelolaan data anggota menjadi tersentralisasi dan lebih berkualitas serta kegiatan promosi produk unggulan di Kabupaten Bandung dapat menjangkau pasar yang lebih luas lagi.Kata Kunci: digital branding; manajemen produk; produk unggulan. Increasing the Potential of Superior Products in Bandung Regency through Product Management and Digital Branding                                           ABSTRACT All members of Bandung Regency Small and Medium Enterprises Association (PPKM), only 10% have a website to improve the products produced. The rest (90%) still uses conventional media such as brochures and exhibitions in the competition for their products. Coverage data is still managed using Microsoft Excel so that the data is not related, still requires inconsistencies and duplication, also not up to date. Development of a MSME Community Organization profile website based on a Content Management System that provides product profiles and member profiles, as well as content training that is appropriate to overcome difficulties in managing member data and product promotion and can increase entrepreneurial skills through the website. The web development is carried out through Community Service Activities conducted by lecturers and students of the Faculty of Applied Sciences (FIT) and the Faculty of Communication and Business (FKB) Telkom University. With this website, it is hoped that promotional products can buy a wider market and data management for members is centralized and of better quality.Keyword: digital branding; product management; featured product.
Pengembangan Content Management System Untuk Media Branding Produk Paguyuban Usaha Kecil Menengah Regional Kabupaten Bandung Dedy Rahman Wijaya; Suryatiningsih Suryatiningsih; Astri Wulandari; Bethani Suryawardani; Siska Komala Sari; Irfan Moch Fazri
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2021): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i2.4277

Abstract

Dinas Ketahanan Pangan dan Perikanan (Dispakan) adalah salah satu lembaga teknis daerah di Kabupaten Bandung. Tugas utama Dispakan adalah menjadi unit pelaksana tugas pemerintah daerah dalam memastikan program-program ketahanan pangan dan perikanan bisa berjalan di Kabupaten Bandung. Saat ini terdapat delapan puluh empat mitra binaan yang tergabung dalam paguyuban usaha kecil menengah yang memproduksi olahan pangan. Jumlah tersebut adalah jumlah mitra yang sudah terdata dan masih mungkin akan bertambah. Terdapat enam puluh empat produk hasil diversifikasi usaha kecil dan menengah (UKM) sebagai upaya menciptakan keanekaragaman pangan agar dapat berpotensi menjadi produk unggulan Kabupaten Bandung. Namun, sebagian besar mitra binaan masih menggunakan media konvensional seperti pameran dan brosur untuk promosi produk. Selain itu, saat ini, pendataan anggota mitra binaan masih dilakukan menggunakan file MS Excel sehingga memiliki kelemahan seperti kerentanan duplikasi, konsistensi, dan kesulitan berbagi data. Berdasarkan permasalahan yang ada, kegiatan pengabdian masyarakat ini bertujuan membangun content management system sebagai media promosi sekaligus pendataan mitra binaan dan produk-produknya. Kegiatan terbagi menjadi tiga tahap yaitu pengumpulan data, pembangunan aplikasi, dan sosialisasi. Hasil evaluasi menunjukkan kepuasan masyarakat sasar terhadap pelaksanaan kegiatan.Kata Kunci: content management system; Dispakan; promosi produk, UKM Development of Content Management System for Product Branding Media Bandung Regency Regional Small and Medium Enterprises AssociationABSTRACTThe Department of Food and Fisheries (Dispakan) is one of the regional technical institutions in Bandung. The main task of the Dispakan is to become the representation unit of the local government in ensuring that food and fisheries security programs in Bandung Area. At present, there are eighty-four fostered partners who are members of the small and medium business community that produces foods. This number is the number of partners that have been recorded and may still increase. There are sixty four products from the diversification of small and medium enterprises (SMEs) as an effort to create food diversity so that it can potentially become a superior product in Bandung. However, most of the fostered partners still use conventional media such as exhibitions and brochures for product promotion. In addition, at present, the data collection of members of the fostered partners is still done using MS Excel files so that it has weaknesses such as duplication, consistency, and difficulty sharing data. Based on the existing problems, this community service activity aims to build a content management system as a media campaign as well as data collection of fostered partners and their products. The activities are divided into three stages, namely data collection, application development, and workshop. The evaluation results show the target community's satisfaction with the implementation of activities.Key words: content management system; Dispakan; product promotion, SME
Online Marketing Education and Application Development for MSMEs in Buah Batu District Bandung Astri Wulandari; Bethani Suryawardani; Dandy Marcelino; Gandeva Bayu Satrya; Fat’hah Noor Prawita; Mochamad Yudha Febrianta
Jurnal Penyuluhan Vol. 18 No. 02 (2022): Jurnal Penyuluhan
Publisher : Department of Communication and Community Development Sciences and PAPPI (Perhimpunan Ahli Penyuluhan Pembangunan Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25015/18202238834

Abstract

In today's fast-paced world of information and technology, it's impossible to do anything without a connection to the internet. Due to the rising level of competition in the market, small and medium-sized businesses (SMEs) that are owned and operated by business people need to make use of digital media to raise their brands' visibility and hence their competitiveness. In order to help MSME actors in Buah Batu District continue to grow and develop, the mentorship program for selected partners aims to assist them in developing innovative goods. The MSME actors in Buah Batu District are likely to benefit from assistance related to the district's online web platform, which has been established. It has been determined that in order to help MSME actors (including those designing product labels and packaging) learn about online marketing, the team will offer online marketing education workshops. They will also develop a better product website, integrate the site with helpful applications, and create an updated database system that can be relied upon.
Co-Authors Abdul Majid Abdurrahman Rahim Thaha Adithya, Donny Agus Rahayu Ahmad Jupri Ali Nina Liche Seniati Aliansyah, Riko Alifia Salsabila Alila Pramiyanti Alpito, Muhammad Andrieta Shintia Dewi Apriadi, Rhandy Asmi Arfah , Azka Awliya Ariani, Nurul Elda Ati Mustikasari Aulia, Nurul Azhari, Dinda Aulya Baharta, Edwin Baiq Armellya Maharani Yuriawan Barus, Nabila Qhassy Br Bethani Suryawardani Bijaksana Prabawa Bimantio, Mohammad Prasanto Catur Nugroho Chairunnisa Widya Priastuty Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Dandy Marcelino Deddy Mulyana Dedy Rahman Wijaya Dendi Gusnadi Diko, M. Attila Ibest Moeslim J. Donni Junipriansa Edwin Rizal Efriani Efriani Fairuzanardi SA, Fidela Faisa Fanni Husnul Hanifa Faras , Abu Fat’hah Noor Prawita Fat’hah Noor Prawita Faudziah, Totum Aurora Fazri, Irfan Moch Febrianti, Rianda Fitrianti, Dini Gandeva Bayu Satrya Hasanah Putri Heny Hendrayati Hilman Ahyadi Husnida, Windy Annisa Husnul Hanifa, Fanni Ida Bagus Banyuro Partha Ilham Lazuardy Irfan Moch Fazri Isrowati, Isrowati Jasmine Alya Pramesthi Khairunnisa, Dinda Puspita Leni Cahyani Lestari, Bening Sagita Lilik Ariyanto Lubis, Ocha Shafiqah Putri Lukito, Wahyu Madany, Lalu Riffadh Makarim, M. Dhafin Marcelino, Dandy Mochamad Yudha Febrianta Muna, Fatimath Nabil, Aisya Sucy Nachwan Mufti Adriansyah Nastain, M. Novita Sari Nursyirwan, Vivi Iswanti Ouda Teda Ena Panjaitan, Maria Yunita Tianar Br Permana, Axel Adam Pratama, Raihan Devi Prawita, Fat’hah Noor Purwanti Hadisiwi Putri Fatoni, Salwa Berliana Putri, Baiq Ega Zulqaidah R, Ariyanto Rabani, M. Restu Rahmadi Wijaya Rahmatullah, Dimas Rizky Raihana, Raihana Randi, Muhammad Sinar Riska Aprilina Riza Taufiq Rizki Yantami Arumsari Rosmiati, Mia Ruth Mei Ulina Malau Sagita, Baiq Vira Emaliyana Salsabiila, S. Sari, Lusi Nurlaila Sastika , Widya Simamora, Lira Zufika Siska Komala Sari Sri Widaningsih, Sri Sugondo Hadiyoso Suryana Heryawan Achmad Suryana Suryana Suryatiningsih Susanto, Ragil Prasetyo Sutrisno, Sutrisno Syahduhan, Aan SYAHPUTRA, HERU Tarandhika Tantra Telaumbanua, Ordinet Thaher, Abi Rizky Uzma, Saadatul Vany Octaviany Vinsensius Sigit Widhi Prabowo Wa Ode Arsyiah Widhyasetyanti, Ghaisani Widya Sastika Wijdan, Ifad Yuniar Yuniar Zahid Ilyas, Muhammad Daffa Zoehirfan, Muhammad Farel