Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Tourism and Hospitality Research
Sofia Martinez
Department of Tourism and Hospitality, University of Barcelona, Barcelona, Spain
Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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The Impact of Tourism Events on Destination Image Enhancement and Tourist Loyalty Safira Atmadya Putri; Boge Triatmanto; Sofia Martinez
Tourism and Hospitality Research Vol. 2 No. 2 (2026): Tourism and Hospitality Research, June 2026
Publisher : Lembaga Penelitian dan Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/thr.v2i2.298

Abstract

Tourism events have become a strategic tool in enhancing destination competitiveness by strengthening destination image and fostering tourist loyalty. This study aims to analyze the impact of tourism events on destination image enhancement and its implication for tourist loyalty. A quantitative research approach was employed using a survey method involving 210 tourists who attended cultural and sport tourism events. Data were analyzed using Structural Equation Modeling (SEM). The findings reveal that tourism events have a significant positive effect on destination image. Furthermore, destination image significantly influences tourist loyalty, both directly and indirectly through tourist satisfaction. Event quality and memorable experiences play a crucial mediating role in shaping perceptions and behavioral intentions. This study confirms that well-organized tourism events contribute not only to short-term visitation but also to long-term destination branding and loyalty formation. The results provide practical implications for destination managers to strategically design event portfolios that enhance image and strengthen visitor attachment.
Co-Authors Boge Triatmanto Safira Atmadya Putri