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All Journal Nidhomiya: Research Journal of Islamic Philanthropy and Disaster
Shelvi Ardita Dela Putri
Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo
Religion Humanities Economics, Econometrics & Finance Environmental Science Social Sciences

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Kesadaran Halal dalam Pengambilan Keputusan Konsumsi Makanan oleh Mahasiswa FEBI UIN Ponorogo Shelvi Ardita Dela Putri; Mun Yah Zahiroh
Nidhomiya: Research Journal of Islamic Philanthropy and Disaster Vol. 5 No. 1 (2026): Islamic Philanthropy and Disaster
Publisher : UIN Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/nidhomiya.v4i2.6347

Abstract

Introduction: Halal awareness has become an important issue among Muslim consumers, particularly among university students who are expected to possess adequate knowledge regarding Islamic consumption principles. However, there is often a gap between understanding the importance of halal food and its implementation in daily consumption behavior. This study aims to analyze halal awareness among students of the Faculty of Economics and Islamic Business (FEBI), UIN Ponorogo, and examine its influence on food consumption decision-making. Research Methods: This research employed a descriptive qualitative approach with a field research design. Results: The findings indicate that students generally possess a good understanding of halal concepts, including knowledge of halal products, religiosity, and perceptions regarding cleanliness and safety. Conclusion: Halal awareness affects several stages of consumer decision-making, particularly   information searching, product evaluation, purchase decisions.
Co-Authors Mun Yah Zahiroh