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Karundeng, Nikita
Sam Ratulangi University
Economics, Econometrics & Finance

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Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat Karundeng, Nikita; Kalangi, Johny A. F.; Walangitan, Olivia Ch. F.
JURNAL ADMINISTRASI BISNIS Vol 8, No 2 (2019): Marketing, Human Resources And Company Management
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine whether Product Quality has an effect on Consumer BuyingInterest. Speaking with quality and buying interest is certainly very tied to marketing. Theessence of marketing according to Daryanto (2011) "marketing is a social and managerialprocess where individuals and groups get their needs and desires by creating, offering, andexchanging something of value with each other". This type of research is quantitativeresearch with data analysis techniques using a skla likert research instrument, test validity,reliability, simple linear regression analysis and hypothesis testing. Based on the results ofthe study the influence of product quality is a variable that does not affect consumer buyinginterest. Then it can be concluded that product quality does not significantly influenceconsumer buying interest. If the quality of the product is good, there will be buying interestand consumers will feel satisfied. In this case, Pia Deisy's business must further improveproduct quality so that it will be more attractive and will have a good impact on Pia Deisy'shome business.
Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat Karundeng, Nikita; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23566.83-90

Abstract

This study aims to determine whether Product Quality has an effect on Consumer Buying Interest. Speaking with quality and buying interest is certainly very tied to marketing. The essence of marketing according to Daryanto (2011) "marketing is a social and managerial process where individuals and groups get their needs and desires by creating, offering, and exchanging something of value with each other". This type of research is quantitative research with data analysis techniques using a skla likert research instrument, test validity, reliability, simple linear regression analysis and hypothesis testing. Based on the results of the study the influence of product quality is a variable that does not affect consumer buying interest. Then it can be concluded that product quality does not significantly influence consumer buying interest. If the quality of the product is good, there will be buying interest and consumers will feel satisfied. In this case, Pia Deisy's business must further improve product quality so that it will be more attractive and will have a good impact on Pia Deisy's home business.
Co-Authors Kalangi, Johnny A. F KALANGI, Johny A. F. Walangitan, Olivia F. C. Walangitan, Olivia F. C.