Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal JURNAL ADMINISTRASI BISNIS AGRI-SOSIOEKONOMI
Kalangi, Johnny A. F
Sam Ratulangi University
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

Published : 14 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 14 Documents
Search

 1   2 
Preferensi Konsumen Dalam Memilih Bank BRI dan Bank BCA Di Manado Berdasarkan Kualitas Pelayanan Tumbelaka, Andro; Kindangen, Paulus; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23518.10-18

Abstract

The immediate objectives of this research study is to find out which criteria are the most influential in choosing a bank and to find out which bank is preferred by sustomers between BRI bank and BCA bank in Manado. Quantitative research was adapted as a method in this study and used a questionnaire as a flection of the method. The sample in this study were all customers of Bank BRI, and Bank BCA who had experience with the two banks. The questionnaire will be distributed using the purposive sampling method. The analytical method used in this study is the Analytical Hierarchy Process (AHP) where this method can rank criteria and produces weights for each evaluation criterion according to pairwise comparisons of decisions of decision makers of the criteria, so that researchers get a good picture of using the criteria.
Pengaruh Marketing Mix Terhadap Keputusan Pembelian Pada CV. Justiti Motor Lembata Barcelona, Oktavianus; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23560.34-42

Abstract

Related research to study the large influence of mixed mixtures on purchasing decisions onCV. Justitia Lembata Motor can compete from several of the same companies in motorcyclesales. Partially significant for purchasing decisions. Marketing mix is a combination of fourvariables or activities which are the core of the marketing system, namely: products, pricestructures, promotional activities, and distribution systems. Consumer purchasing decisionsare the final purchases of consumers both individuals and households, who buy goods andservices for personal purchases. This research uses quantitative methods, data collectiontechniques using questionnaires. The population in this study were motorcycle buyers andcustomers at CV. Justin Motor Lembata. The sample taken was 50 respondents using simplerandom sampling technique. The research method used is simple linear regression. The 0.014constant is the same as the result of the buyer's decision to buy at 0.014% and the regressioncoefficient of the marketing mix variable is 0.667 units to one so that the purchasing decisionincreases by 0.667%.
Pengaruh Marketing Mix dan Service Quality Terhadap Consumer Satisfaction Transmart Coarrefour Grand Kawanua dan Trans Studio Mini Wowiling, Christine Natalia; Pio, Riane J.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23513.1-9

Abstract

This study aims to determine the extent the influence of classic markeing mix with variable product, price, place and promotion, on consumer satisfaction and the effect of service quality on consumer satisfaction. The populations in this study were Grand Kawanua Manado Transmart Carrefour customers, amounting to 1920 people, while the number of samples was 100 respondents. This study uses a quantitative approach with SEM-PLS analysis. The resluts of the study indivate that there is an effect of marketing mix on consumer satisfaction, and service quality influencing consumer satisfaction. To maintain consumer satisfaction in the eara of very tight retail business competition, companies should continue to improve service quality to customers by paying attention to the elements of marketing mix such as determining reasonable and competitive prices, good product quality, and continuing promotion. The results of this study are expected to provide benefits for other researchers, and for practitioners in developing retail business marketing strategles.
Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara Margaret, Merita; Kalangi, Johnny A. F.; Tamengkel, Lucky F.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23501.61-70

Abstract

This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
Pengaruh Experiental Marketing Terhadap Loyalitas Pelanggan Kebun Strawberry D’MOOAT Manengkey, Virgin M.; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23558.64-71

Abstract

This study aims to determine the experiential effect of marketing on customer loyalty at Strawberry D'Mooat Gardens. Experiential Marketing is a marketing approach that involves the emotions and feelings of consumers by creating positive experiences. Customer loyalty is a reliable measure to predict sales growth and customer loyalty can also be defined based on constitutional buying behavior. This study uses a quantitative approach, with a sample of 50 respondents who are customers of Strawberry D’Mooat Gardens who have visited more than twice. The sampling technique in this study is to use Simple Random Sampling. The data analysis method used in this study is a simple linear analysis method which includes validity test, reliability test, hypothesis test and analytical test of the coefficient of determination. It can be seen from the results of testing statistically it can be seen clearly that the independent variable Experiential Marketing affects the dependent variable Customer Loyalty. Based on the results of the study, it shows that experiential marketing has a positive and significant effect on customer loyalty. This shows that experiential marketing is one of the determinants of Customer Loyalty because good experiential marketing will create and maintain customer loyalty.
Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado Laurens, Sondakh Kelvin; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23528.28-34

Abstract

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.
Strategi Pemasaran Produk Tabungan Ib Hijrah Rencana Pada Bank Muamamalat Cabang Manado Abbas, Afnan I.; Tumbel, Tinneke M.; Kalangi, Johnny A. F
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23500.55-60

Abstract

This study aims to determine the marketing strategy and analyze the strengths, weaknesses, opportunities and threats of the marketing of ibrahim savings products planned by the Bank Muamalat Manado Branch. This research is a descriptive qualitative study with data collection using data using interview and literature studies, while secondary data and primary data from Bank Muamalat employees in Manado Branch. The strategy used by Bank Muamalat Indonesia Branch Manado is to analyze internal and external factors. From the results of this study it can be concluded that the marketing strategy applied is that there are two major factors, namely internal factors and external factors, internal factors using the method of segmentation, targeting, positioning and marketing mix. As well as analyzing external environmental factors such as political, economic, social and technological factors also analyze industrial environments such as newcomers, competition in industry, threats from substitute products and buyers' bargaining power.
Pengaruh Kualitas Produk Terhadap Minat Beli Konsumen Pada Home Industri Pia Deisy Desa Kapitu Kecamatan Amurang Barat Karundeng, Nikita; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 2 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.2.2019.23566.83-90

Abstract

This study aims to determine whether Product Quality has an effect on Consumer Buying Interest. Speaking with quality and buying interest is certainly very tied to marketing. The essence of marketing according to Daryanto (2011) "marketing is a social and managerial process where individuals and groups get their needs and desires by creating, offering, and exchanging something of value with each other". This type of research is quantitative research with data analysis techniques using a skla likert research instrument, test validity, reliability, simple linear regression analysis and hypothesis testing. Based on the results of the study the influence of product quality is a variable that does not affect consumer buying interest. Then it can be concluded that product quality does not significantly influence consumer buying interest. If the quality of the product is good, there will be buying interest and consumers will feel satisfied. In this case, Pia Deisy's business must further improve product quality so that it will be more attractive and will have a good impact on Pia Deisy's home business.
Pengaruh Strategi Promosi Terhadap Keputusan Pembelian Motor Yamaha Mio Pada PT. Hasjrat Abadi Tobelo Duan, Remart R.; Kalangi, Johnny A. F.; Walangitan, Olivia F. C.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 9, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.9.1.2019.23710.128-136

Abstract

The purpose of this study was to determine the effect of promotion strategy on purchasing decisions of Yamaha Mio motors at PT Hasjrat Abadi Tobelo. PT. Hasjrat Abadi Tobelo launched the Matic type Mio Z, Mio M3 CW and Mio S types which are now popular in 2018. In 2017 Yamaha Mio sales were 428 units of motorcycles while in 2018 Yamaha Mio sales were 434 units of motorcycles, which means that in 2018 there was an increase in sales of Yamaha Mio. This research is a kind of quantitative descriptive research, using a correlation approach and simple regression, to see the relationship between variables and measure the magnitude of the influence that occurs in these variables. In the descriptive section of respondent's characteristics it can be seen that the respondents were the most female, namely 58.9%, respondents aged 20-30 years as much as 42.3%, and based on the latest education undergraduate students and respondents with civil servants (PNS) as much as 47% , is the respondent whose number is the most or dominant. Based on the results of the SPSS data the results of the determination coefficient or R Square (R2) are 0.379. From the equation above, it can be seen that if there are no independent variables that influence, promotion strategy 9,509 and every 1% increase in the promotion level, then the purchasing decision will increase by 0,791%. the results of simple linear regression analysis in the table above can be seen the results of calculations between promotional strategy variables on purchasing decisions can be arranged with the formula Y = a + bx which means Y = 9.509 + 0.791X. From the results above, the researcher gives the conclusion that promotional strategies are variables that influence purchasing decisions. This means that the higher the promotion strategy offered by Yamaha Mio, the higher the level of purchasing decisions.
Strategi Pengelolaan Pariwisata Pinus Lahendong Di Kota Tomohon Menajang, Sandy Andreo; Kalangi, Johnny A. F.; Mukuan, Danny D. S.
JURNAL ADMINISTRASI BISNIS (JAB) Vol 8, No 1 (2019): Jurnal Administrasi Bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.8.1.2019.23504.87-97

Abstract

The purpose of this research is to know the management strategies of tourism Pine Lahendong and know what are the factors that’s encourages and inhibit Pine Lahendong Tourism management strategies. The problem in this research is how Tourism Pinus Lahendong management strategies and what are the factors that inhibit and encourage Tourism Pinus Lahendong management strategies. Tourism is one of the things that are important to a country, the existence of this tourism, then a country or more specifically the Government of the region where it is tourist attraction, will get the infusion of revenues per tourist attractions. The marketing strategy is basically a thorough plan, integrated and fused in the marketing field, which gives guidelines on the activities that will be executed to achieve the marketing goals of a company. Tourism Pinus Lahendong strategy and potential for managed, developed and marketed because it has beautiful natural scenery and a sulfur hot springs into a visitor attraction. This research which means to understand the phenomenon or strengths, weaknesses, opportunities and threats from Tourism Pinus Lahendong holistically with described it in the form of words and language so as to produce a depiction on the phenomenon that happens. the results of the SWOT analysis conducted in the Tourism development of tourism policy, then Pinus Lahendong is improving promotion through various media, to improve the existing facilities in order to provide convenience for visitors and capitalize on potential at once elaborated the opportunities that can be sold and can attract visitors.
Co-Authors Abbas, Afnan I. Andro Tumbelaka, Andro Barcelona, Oktavianus Danny D. S. Mukuan, Danny D. S. Duan, Remart R. Effendi, Wiranto J. C Karundeng, Nikita Laurens, Sondakh Kelvin Manengkey, Virgin M. Margaret, Merita Menajang, Sandy Andreo Nyonyie, Riska Asnawi Paulus Kindangen PELLENG, FRENDY A. O. Riane Pio Soromi, Reinhard K. Tamengkel, Lucky F. Tamengkel, Lucky F. TINNEKE TUMBEL Ulaan, Pingkan Elizabeth Walangitan, Olivia F. C. William A. Areros Wowiling, Christine Natalia