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All Journal Jurnal Ilmiah Niaga Bisnis Elektronik
Dedi Susanto
Accountancy Program Akademi Komunitas Dharma Bhakti Bangka
Economics, Econometrics & Finance

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10.61533 PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN DI BOS HOTEL SUNGAILIAT Dedi Susanto; Martinus Buulolo; Burhanuddin
Jurnal Ilmiah Niaga Bisnis Elektronik Vol. 6 No. 1 (2026): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK
Publisher : STIE IBEK Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61533/jinbe.v6i1.450

Abstract

Competition in the hospitality industry requires hotels to continually improve service quality and pricing to meet customer expectations. The aim of this study is to find out the effect of service quality and price on customer satisfaction at BOS Hotel Sungailiat. The method used in this research is the qualitative research method. This study involved 32 respondents who had stayed at BOS Hotel Sungailiat. Based on the results, it was found that service quality and price together affect customer satisfaction. Service quality and price simultaneously influence customer satisfaction by 76.3%, while the rest is determined by other factors outside the research model.
Co-Authors Burhanuddin Martinus Buulolo