10.61533 PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN DI BOS HOTEL SUNGAILIAT

Dedi Susanto (Accountancy Program Akademi Komunitas Dharma Bhakti Bangka)
Martinus Buulolo (Accountancy Program Akademi Komunitas Dharma Bhakti Bangka)
Burhanuddin (Accountancy Program Akademi Komunitas Dharma Bhakti Bangka)

Jurnal Ilmiah Niaga Bisnis Elektronik
Vol. 6 No. 1 (2026): JURNAL ILMIAH NIAGA BISNIS ELEKTRONIK

Competition in the hospitality industry requires hotels to continually improve service quality and pricing to meet customer expectations. The aim of this study is to find out the effect of service quality and price on customer satisfaction at BOS Hotel Sungailiat. The method used in this research is the qualitative research method. This study involved 32 respondents who had stayed at BOS Hotel Sungailiat. Based on the results, it was found that service quality and price together affect customer satisfaction. Service quality and price simultaneously influence customer satisfaction by 76.3%, while the rest is determined by other factors outside the research model.