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All Journal Al-MIKRAJ: Jurnal studi Islam dan Humaniora Global Education Journal
Agus Eko Sujianto
Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung; Indonesia
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pemasaran Jasa Pendidikan Berbasis Mutu sebagai Upaya Peningkatan Kepercayaan Masyarakat pada Lembaga Pendidikan Islam Transformatif Evy Ramadina; Sulistyorini Sulistyorini; Agus Eko Sujianto
Global Education Journal Vol. 4 No. 2 (2026): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.1831

Abstract

Educational service marketing has become a strategic aspect in enhancing the competitiveness of educational institutions, particularly within the context of transformative Islamic education, which emphasizes the integration of Islamic values and social transformation. However, marketing practices that are not quality-based often result in low levels of public trust in educational institutions. Therefore, this study aims to analyze quality-based educational service marketing as an effort to increase public trust in transformative Islamic educational institutions. This study employs a qualitative approach using a library research method. Data were collected through documentation from various relevant scientific sources, including accredited journals, books, and other supporting documents. The data analysis technique utilizes content analysis through stages of unitization, coding, categorization, and interpretation to produce a comprehensive conceptual synthesis. The results indicate that quality-based educational service marketing plays a significant role in building public trust through four main dimensions, namely input quality, process quality, output quality, and service quality. Public trust is formed through the consistency of service quality, transparency of information, institutional reputation, and user experience. In the context of transformative Islamic education, quality-based marketing is further strengthened by Islamic values, which serve as the main differentiating factor of educational institutions. In conclusion, quality-based educational service marketing is an effective and sustainable strategy for enhancing public trust. The integration of educational quality and value-based marketing strategies is key to building the competitive advantage of transformative Islamic educational institutions.
Kepemimpinan Visioner Dalam Meningkatkan Daya Saing Pendidikan Islam Tranformatif Kustiono Kastaji; Prim Masrokan Mutohar; Agus Eko Sujianto
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5279

Abstract

The aim of writing this work is to analyze visionary leadership in increasing the competitiveness of transformative Islamic education. The library research method involves collecting and analyzing various relevant literature, such as books, scientific journals, articles and research reports that discuss visionary leadership, Islamic education and educational competitiveness. This research uses a qualitative descriptive approach to identify key findings, connect theory with practice, and develop recommendations for effective implementation in the context of Islamic education. The results of this work show that the low ranking of education in Indonesia reflects the gap in educational quality and requires effective and sustainable intervention. Improving teacher quality through training and certification programs is very important to increase educational competitiveness. Visionary leadership is needed to direct and motivate teachers, staff and students in achieving better educational goals. School principals must be able to formulate and communicate a realistic and strategic vision, as well as adapt to changes and future challenges. The government and education stakeholders need to work together to improve the quality of teachers and ICT facilities in schools. Support from parents and collaboration between government, schools and industry are very important to ensure education in Indonesia is relevant to current developments and community needs.
Korporasi Produksi Pendidikan: Tantangan dan Peluang dalam Meningkatkan Daya Saing Lembaga Pendidikan Islam Transformatif Rohmad Arkam; Agus Eko Sujianto; Prim Masrokan Mutohar
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 4 No. 02 (2024): AL-Mikraj Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.5452

Abstract

Islamic educational institutions need to change the old perspective with a new paradigm. One of them is with educational production corporations. A new form of organizing and managing education that integrates several aspects, namely academic, economic, social and business without losing the important meaning of education itself which is mutually beneficial and supportive. It is hoped that this paradigm will strengthen the competitiveness of transformative Islamic educational institutions. The purpose of this article is to examine the challenges and opportunities of educational production corporations in increasing the competitiveness of transformative Islamic educational institutions. This research uses library research. The data collection technique used is literature collection, namely collecting library materials related to the research object. This research uses a library research approach. The data collection technique used is literature collection. This research involves collecting data or scientific papers that are relevant to the research object from various library sources. The results of the research show that the challenge for educational institutions in increasing their competitiveness in the era of independent learning is by using the concept of educational production corporations, namely; a) demand for superior educational production and services, in line with needs, and able to compete in the global market; b) minimal human, financial and infrastructure resources in managing the education sector; c) maintaining harmony between academic, social and economic interests in the context of educational business. Production corporations in the education sector as an effort to increase the competitiveness of transformative Islamic educational institutions can be realized one way by analyzing opportunities from the superiority of this concept.
Co-Authors Evy Ramadina Kustiono Kastaji Prim Masrokan Mutohar Rohmad Arkam Sulistyorini Sulistyorini