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All Journal BJRM (Bongaya Journal of Research in Management) Bata Ilyas Educational Management Review
Andi Siti Raodahtuljannah
Politeknik Nusantara Makassar
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Pengaruh Penggunaan Shopee Paylater Dan Motivasi Pelanggan Terhadap Keputusan Pembelian Pada Aplikasi Shopee Pada Mahasiswa Bisnis Digital Unismuh Luwuk Riski Lamato; Sigit Sugiarto; Andi Siti Raodahtuljannah
BJRM (Bongaya Journal of Research in Management) Vol. 9 No. 2 (2026): BJRM (Bongaya Journal of Research in Management)
Publisher : LPPM STIEM BONGAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37888/bjrm.v9i2.1060

Abstract

This study aims to analyze the effect of Shopee PayLater usage and customer motivation on purchasing decisions among students of the Digital Business Study Program at Muhammadiyah University of Luwuk who use the Shopee application. This research employed a quantitative descriptive approach with a sample of 30 respondents selected using the snowball sampling technique. Data were collected through a Likert-scale questionnaire and analyzed using multiple linear regression analysis, t-test, F-test, and the coefficient of determination (R²) with the assistance of SPSS software. The results indicate that Shopee PayLater usage has a positive and significant effect on purchasing decisions (t-value = 3.272; sig. = 0.003), while customer motivation has no significant effect on purchasing decisions (t-value = 0.636; sig. = 0.530). Simultaneously, Shopee PayLater usage and customer motivation have a positive and significant effect on purchasing decisions (F-value = 12.179; sig. = 0.000). These findings suggest that the use of Shopee PayLater is a key factor in encouraging purchasing decisions, whereas customer motivation does not have a significant individual effect. However, both variables collectively contribute to improving purchasing decisions on the Shopee application
Strategi Manajemen Sumber Daya Manusia dalam Meningkatkan Produktivitas Kerja Melalui Perlindungan Hak-Hak Tenaga Kerja Zulkarnain Paturuni; Andi Siti Raodahtuljannah
Bata Ilyas Educational Management Review Vol. 6 No. 2 (2026): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i2.4100

Abstract

Pengabaian terhadap hak-hak tenaga kerja dan penerapan strategi Manajemen Sumber Daya Manusia (MSDM) yang berfokus semata pada efisiensi biaya sering kali memicu penurunan motivasi kerja dan tingkat produktivitas organisasi. Penelitian ini bertujuan untuk menganalisis integrasi strategi MSDM berbasis perlindungan hak-hak tenaga kerja dalam meningkatkan produktivitas kerja secara berkelanjutan. Metode penelitian yang digunakan adalah kualitatif deskriptif berbasis studi kepustakaan (library research) dengan teknik analisis konten (content analysis) terhadap regulasi ketenagakerjaan dan literatur MSDM relevan. Hasil penelitian menunjukkan bahwa perlindungan hak-hak tenaga kerja—yang mencakup dimensi ekonomis, fisik (K3), dan sosial-psikologis—bukanlah beban biaya (cost center), melainkan investasi strategis (strategic investment). Pemenuhan hak secara konsisten terbukti menurunkan tingkat stres kerja, mencegah konflik industrial, serta meningkatkan keterikatan karyawan (employee engagement) dan Organizational Citizenship Behavior (OCB). Implikasi dari terwujudnya rasa aman dan keadilan organisasi ini berujung pada peningkatan produktivitas kerja secara signifikan melalui optimalisasi efisiensi waktu, penurunan angka absensi, serta peningkatan kualitas output organisasi. Integrasi perlindungan hak ke dalam fungsi strategis MSDM terbukti menjadi pilar utama dalam menjaga produktivitas dan daya saing perusahaan.
Co-Authors Riski Lamato Sigit Sugiarto Zulkarnain Paturuni