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All Journal IKRA-ITH ABDIMAS Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif Pantarei: Jurnal Kreativitas dan Inovasi
Eka Desy Asgawanti
Politeknik Negeri Media Kreatif
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Communication Strategies of Advertising Students in Overcoming English Speaking Anxiety Eka Desy Asgawanti; Widi Sriyanto
Jurnal Ilmiah Publipreneur Vol. 14 No. 1 (2026): Jurnal Ilmiah Publipreneur
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/jip.v14i1.2119

Abstract

This study aims to analyze communication strategies used by Advertising students to overcome English speaking anxiety in an academic context. The issue is important because vocational students in Advertising are expected to present creative ideas, explain campaign concepts, and use English technical terms in academic and professional communication. This research employed a descriptive qualitative approach within an interpretive paradigm. Five students from the Advertising Study Program at Politeknik Negeri Media Kreatif PSDKU Makassar were selected purposively. Data were collected through in-depth interviews, classroom observations, and documentation of academic speaking tasks. The data were analyzed using Miles, Huberman, and Saldana's model, consisting of data condensation, data display, and conclusion drawing. The findings indicate that students experienced anxiety in spontaneous speaking, pronunciation, grammar accuracy, direct correction, and peer evaluation. The anxiety was shaped by linguistic, psychological, and social factors. Students managed the anxiety through material preparation, independent practice, code-switching, positive self-talk, peer support, and communication style adjustment. The study contributes to understanding English speaking anxiety as an academic communication phenomenon, not merely a language learning problem. Keyword: Communication anxiety; English speaking; communication strategies; code-switching; vocational students
Pengembangan Keterampilan Career Preparation Mahasiswa melalui Optimalisasi CV dan Portofolio Digital LinkedIn Eka Desy Asgawanti; Mohammad Rizki; Firdaus Habibi; Ardian Setio Utomo
IKRA-ITH ABDIMAS Vol. 10 No. 2 (2026): IKRAITH-ABDIMAS Vol 10 No 2 Juli 2026
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v10i2.7106

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk membantu siswamempersiapkan karir mereka melalui pelatihan dalam membuat CV profesional, portofoliodigital, dan optimalisasi LinkedIn. Dengan model hybrid, kegiatan dilaksanakan di KampusUniversitas Handayani pada 5 Januari 2026. Sebanyak 150 orang berpartisipasi, termasuk75 mahasiswa Universitas Handayani yang berpartisipasi secara luring dan 75 mahasiswaISB Atma Luhur Pangkalpinang yang berpartisipasi secara online. Koordinasi mitra,pemaparan materi, workshop, praktik terpandu, diskusi, observasi partisipatif, danpenilaian luar peserta adalah metode kegiatan. Hasil kegiatan menunjukkan bahwa pesertamampu membedakan elemen utama CV profesional, memahami fungsi portofolio digital,dan mempelajari teknik untuk mengoptimalkan LinkedIn sebagai media personal brandingdan persiapan karier. Output luaran yang dihasilkan oleh kegiatan ini meliputi revisi CV,pembuatan portofolio digital, dan perbaikan elemen profil LinkedIn peserta
Studi Perbandingan Pengalaman Pengguna pada Platform E-Commerce Digital Eka Desy Asgawanti; Angga Priyatna
Pantarei Vol 2 No 1 (2026): Media, Kreativitas, dan Inovasi di Era Transformasi Digital
Publisher : Prodi Ilmu Komunikasi Fakultas Komunikasi & Desain Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ptr.v2i1.351

Abstract

This study aims to analyze the comparative user experience of digital e-commerce platforms among students at the State Polytechnic of Creative Media. The approach used was quantitative with a comparative design, using a Likert-scale questionnaire measuring five key dimensions of user experience: price, ease of use, service quality, delivery speed, and promotions. The data obtained were analyzed using descriptive statistics and mean comparisons to identify differences in user experience across e-commerce platforms. The results indicate significant differences in user experience between platforms. Shopee excels in the dimensions of price, promotion, and delivery speed, while Tokopedia excels in service quality and ease of use. Lazada ranks relatively lower on most dimensions. These findings suggest that user experience is shaped by a combination of interacting factors, with promotion and price being the most dominant among students. This study contributes to the development of user experience studies in e-commerce through a comparative approach. Furthermore, the results also provide practical implications for e-commerce platform managers in designing strategies that are more oriented towards the overall user experience. By understanding differences in user experience across platforms, companies can improve service quality and competitiveness in an increasingly competitive digital ecosystem.
Co-Authors Angga Priyatna Ardian Setio Utomo Firdaus Habibi Mohammad Rizki Widi Sriyanto