<![CDATA[The development of Artificial Intelligence (AI) has accelerated digital transformation across various aspects of educational management, including efforts to improve the quality of educational services in Vocational High Schools (SMKs). This study aims to analyze the effect of Artificial Intelligence utilization on the quality of educational services in Vocational High Schools. A quantitative approach with a survey method was employed involving 100 respondents consisting of teachers, educational staff, and students selected through purposive sampling. The research instrument was a Likert-scale questionnaire (1–5) comprising 15 items for the Artificial Intelligence variable and 15 items for the educational service quality variable. Data were analyzed using simple linear regression. The results indicate that the research instruments met the validity and reliability requirements, with Cronbach’s Alpha values of 0.911 for the Artificial Intelligence variable and 0.897 for the educational service quality variable. The regression analysis produced the equation Ŷ = 31.536 + 0.473X, indicating that Artificial Intelligence utilization has a positive effect on educational service quality. The correlation coefficient (r = 0.462) demonstrates a moderate positive relationship, while the coefficient of determination (R² = 0.214) indicates that Artificial Intelligence utilization contributes 21.4% to the improvement of educational service quality. Hypothesis testing revealed that the calculated t-value (5.161) exceeded the critical t-value (1.984), and the calculated F-value (26.635) exceeded the critical F-value (3.94) at a significance level of 0.05. These findings confirm that the utilization of Artificial Intelligence has a positive and statistically significant effect on the quality of educational services in Vocational High Schools.]]>
