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All Journal Jurnal Akademik Pengabdian Masyarakat MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Bambang Widjanarko Susilo
Universitas Sains dan Teknologi Komputer Semarang
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PEMBERDAYAAN UMKM PENJUAL NASI GORENG "NASI GORENG BENNY" MELALUI STRATEGI BRANDING VISUAL DAN PEMASARAN DIGITAL Benny Cuaca; Bambang Widjanarko Susilo; Edy Susanto; Zarah Dinul Khaq; Galuh Aninditiyah; Ayu Miranti Kusumaningrum; Rezky Eko Prasetyo; Febryantahanuji Febryantahanuji
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 2 (2026): Maret
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i2.8429

Abstract

The Student Creativity Program (PKM) is carried out to help improve the quality and competitiveness of MSMEs selling fried rice through an educational approach and the development of digital marketing strategies. The program integrates three main aspects: hygiene education, strengthening visual brand identity, and implementation of digital marketing strategies. The implementation method uses the Participatory Action Research (PAR) approach which includes field observation, hygiene training, business visual identity design, and promotional assistance through social media. The results of the program showed a significant increase in the number of customers (35% average), daily sales, and the level of public awareness of the brand. The implementation of hygiene standards also increases consumer confidence. This program proves that structured assistance can accelerate the growth of culinary MSMEs and is expected to be a reference for empowering similar MSMEs in urban areas.
Dinamika Nilai Perusahaan Perbankan: Peran Debt-To-Equity Ratio Dalam Memoderasi Pengaruh Return On Assets Benny Cuaca; Bambang Widjanarko Susilo; Edy Susanto; Ayu Miranti Kusumaningrum; Rezky Eko Prasetyo; Wesly Tumbur ML Tobing
MUARA EKONOMI : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis Vol. 2 No. 3 (2026): Juli : Jurnal Ilmiah Ilmu Ekonomi, Manajemen & Bisnis
Publisher : CV Muara Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64365/muanomi.v2i3.493

Abstract

This study aims to examine the effect of profitability (ROA) on firm value (PBV) with capital structure (DER) as a moderating variable in Indonesian banking companies. Using panel data from 15 banking companies for the 2015-2020 period, this study reveals an anomalous phenomenon where an increase in ROA is not always linear with an increase in firm value, and vice versa. Using Partial Least Squares - Structural Equation Modeling (PLS-SEM) with SmartPLS 3 software, the results show that DER significantly moderates the effect of ROA on firm value, but with an asymmetric effect depending on macroeconomic conditions. The novelty of this study is the proposition of the concept of "Conditional Leverage Moderation" which explains how debt acts as a double-edged sword when profitability contracts. This study provides theoretical contributions to the integration of Trade-off Theory and Signaling Theory, as well as practical contributions for bank management in formulating optimal debt limits during crises.
Co-Authors Ayu Miranti Kusumaningrum Benny Cuaca Edy Susanto Febryantahanuji Febryantahanuji Galuh Aninditiyah Rezky Eko Prasetyo Wesly Tumbur ML Tobing Zarah Dinul Khaq