Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal JEBD
Selvi Herliyani
Universitas Pamulang
Economics, Econometrics & Finance Engineering

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Kualitas Layanan Delivery Order Dan Cita Rasa Kopi Terhadap Repeat Order Di Tomoro Coffee Cabang Pamulang Selvi Herliyani; Ria Aulia
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of delivery order service quality and coffee taste on repeat orders at Tomoro Coffee Pamulang Branch. The research employed a quantitative approach using a survey method. Data were collected through online questionnaires distributed to 42 respondents who had previously used Tomoro Coffee's delivery order service. The data were analyzed using descriptive statistics, multiple linear regression, Pearson correlation, and hypothesis testing. The results indicate that delivery order service quality has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.708 and a significance value of 0.000. Coffee taste also has a positive and significant effect on repeat orders, with a Pearson correlation coefficient of 0.840 and a significance value of 0.000. Furthermore, coffee taste demonstrates a stronger influence on repeat orders compared to delivery order service quality. These findings suggest that maintaining consistent coffee taste and improving service quality are essential strategies for increasing customer repeat orders. Therefore, Tomoro Coffee should continuously enhance delivery service performance and product quality to strengthen customer loyalty and encourage sustainable repeat purchasing behavior.
Co-Authors Ria Aulia