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All Journal Journal Analytica Islamica International Journal of Scientific Multidisciplinary Research (IJSMR)
Agung Kurniawan Sastro
Universitas Sumatera Utara
Religion Decision Sciences, Operations Research & Management Education Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Use of Information and Communication Technology in Agricultural Extension Lusiana Andriani; All Rizky Ramadhan; Anugerah Zebua; Agung Kurniawan Sastro
Journal Analytica Islamica Vol 12, No 2 (2023): ANALYTICA ISLAMICA
Publisher : Program Pascasarjana UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30829/jai.v12i2.19871

Abstract

This research was conducted to describe the use of information and communication technology in agricultural extension. The method used is qualitative research using library research techniques. Qualitative research is a research method that focuses on scientific research activities by describing and understanding the social phenomena that are observed. The library study research technique is a series of scientific activities carried out by collecting a number of information that is relevant to the topic or problem that will be or is being studied with the literature as the main source of reference. Researchers carried out library study data collection techniques regarding the use of information and communication technology in agricultural extension through scientific articles, journals, books, etc. The data analysis technique used in qualitative analysis has four stages, namely data collection, data reduction, data presentation and conclusion drawing and verification. The use of information and communication technology in agricultural extension is important to make it easier for instructors to convey information, and farmers can easily access information about agriculture. Apart from that, the use of ICT can be done in various ways, such as using mass media, online media and the internet. From several existing studies, farmers and agricultural extension workers use the internet and online media such as social media for extension activities. Apart from providing farmers with the impact of increasing knowledge from this information, farmers also get an indirect impact, namely increasing the production of their agricultural products. Farmers can also utilize information and communication technology for the purpose of selling their agricultural products and various other needs.
The Use of Instagram as a Political Communication Strategy by Rico Waas in Forming Personal Branding as a Candidate for Mayor of Medan Agung Kurniawan Sastro; Iskandar Zulkarnain; Humaizi
International Journal of Scientific Multidisciplinary Research Vol. 3 No. 6 (2025): June 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsmr.v3i6.349

Abstract

This research aims to analyze the use of Instagram as a political communication strategy by Rico Waas in forming personal branding as a candidate for Medan Mayor. This research is analyzed using the AIDA model (attention, interest, desire, action) coined by Elias St. Elmo Lewis and the 3 essentials of personal branding coined by McNally & Speak, also using the theories of new media, political communication, and agenda setting theory. This research uses a qualitative approach based on the interpretative paradigm. In collecting data, researchers conducted in-depth interviews with 6 informants who are Rico Waas' media team, and 3 informants as source triangulation informants. The results of this study show how the AIDA model works in shaping Rico Waas' personal branding as a Medan mayoral candidate. The Rico Waas campaign seeks to influence what the public considers important
Co-Authors All Rizky Ramadhan Anugerah Zebua Humaizi, Humaizi Iskandar Zulkarnain Lusiana Andriani