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All Journal MANAJEMEN DEWANTARA
Dikta Septi Aryaningrum
Program Studi Manajemen, Fakultas Ekonomi, Universitas Muhammadiyah Purworejo
Economics, Econometrics & Finance

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PENGARUH LABEL HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOPI JANJI JIWA MELALUI KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL MEDIASI Dikta Septi Aryaningrum; Murry Harmawan Saputra; Dedi Runanto
MANAJEMEN DEWANTARA Vol 10 No 3 (2026): MANAJEMEN DEWANTARA (Online First)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i2.22721

Abstract

This study aims to analyze the influence of halal labels on purchasing decisions, the influence of halal labels on consumer trust, the influence of consumer trust on purchasing decisions, and the role of consumer trust as a mediating variable for Kopi Janji Jiwa products in Purworejo. This study used a quantitative approach with a survey method through the distribution of questionnaires to 120 respondents. Data analysis was conducted using Partial Least Squares-based Structural Equation Modeling (SEM) with the assistance of SmartPLS. The results show that halal labels have a positive and significant effect on purchasing decisions and consumer trust. Consumer trust also has a positive and significant effect on purchasing decisions. Furthermore, consumer trust mediates the effect of halal labels on purchasing decisions for Kopi Janji Jiwa products in Purworejo. Keyword : Halal Label; Consumer Trust; Purchasing Decision; Coffee Shop;Consumer Behavior
Co-Authors Dedi Runanto Murry Harmawan Saputra