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All Journal MANAJEMEN DEWANTARA Volatilitas : Jurnal Manajemen Dan Bisnis El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Prosiding Seminar Nasional Unimus IECON: International Economics and Business Conference Journal of Ekonomics, Finance, and Management Studies
Dedi Runanto
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Engineering Health Professions Industrial & Manufacturing Engineering Nursing Public Health Social Sciences

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Peran Motivasi dalam Penigkatan Kinerja Karyawan Badan Usaha Milik Desa (BUMDes) di Kabupaten Kulon Progo Fitri Rahmawati; Dedi Runanto
Prosiding Seminar Nasional Unimus Vol 2 (2019): Tantangan Implementasi Hasil Riset Perguruan Tinggi untuk Industrialisasi
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Badan Usaha Milik Desa (BUMDes) merupakan usaha desa yang dikelola oleh Pemerintah Desa dengan tujuan untuk memenuhi kebutuhan masyarakat desa dan mengangkat potensi unggulan suatu desa. Desamerupakan salah satu tempat yang potensial bagi kegiatan perekonomian, selain itu juga banyak tersedia sumber daya alam yang potensial untuk membangun perekonomian desa. Keberadaan Badan Usaha Milik Desa (BUMDes ) di era revolusi industri 4.0 menjadi solusi bagi pengembangan kegiatan perekonomian desa melalui sebuah pengelolaan yang terstruktur dan memanfaatkan sumber daya manusia yang handal dalam peningkatan kinerja karyawan BUMDes. Motivasi peranan penting dalam mendorong terwujudnya peningkatan kinerja karyawan BUMDes untuk memberikan kekuatan bagi karyawan dalammengembangkan perekonomian desa. Tujuan penelitian ini adalah untuk menganalisis peran motivasi dalam peningkatan kinerja karyawan BUMDes di Kabupaten Kulon Progo. Populasi dalam penelitian ini adalah semua karyawan BUMDes Kecamatan Sentolo, Lendah dan Panjatan di Kabupaten Kulon Progo yang berjumlah 71 responden. Pengambilan sampel menggunakan sampel jenuh sebanyak 71 responden.Metode pengumpulan data menggunakan kuesioner dengan skala likert sebagai alternative pilihan jawaban dan wawancara. Uji instrument kuesioner telah memenuhi syarat validitas motivasi dan kinerja dengannilai r tabel yaitu 0,3610 dan reliabilitas motivasi yaitu 0,961 dan kinerja karyawan yaitu 0.923 sehingga memenuhi syarat uji validitas dan reliabilitas. Teknik analisis data dengan program SPSS 19.0, menggunakan analisis regresi linier sederhana dengan Nilai koefisien regresi motivasi (X) sebesar 0,512 dengan signifikansi sebesar 0,000 (<0,05). Berarti H diterima.  Hasil analisis menunjukkan bahwamotivasi kerja  berpengaruh positif terhadap peningkatan kinerja karyawan Badan Usaha Milik Desa. Hal tersebut menunjukkan bahwa peningkatan kinerja karyawan sangat dipengaruhi oleh peran motivasikaryawan dalam membangun semangat pengembangan diri, menggerakkan tim, semangat berbagi ilmu, serta menciptakan kenyamanan dan rasa aman dalam bekerja, sehingga mampu memberikan peran positif pada kinerja karyawan Badan Usaha Milik Desa di Kabupaten Kulon Progo.  Penelitian ini bertujuan untuk mengetahui pengaruh motivasi kerja terhadap kinerja karyawan BUMDes di Kabupaten Kulon Progo. Populasi pada penelitian ini adalah Karyawan Bumdes di Kabupaten Kulon Progo yang berjumlah 71 orang. Teknik pengambilan sampel menggunakan metode sampel jenuh sebanyak 71 orang. Pengumpulan data menggunakan kuesioner dengan alternatif pilihan jawaban menggunakan skala Likert yang terdiri dari lima pilihan jawaban dan wawancara. Kuesioner diuji cobakan dan memenuhi syarat validitas dan reliabilitas. Pengujian ini dilakukan dengan program SPSS 19.0. Hasil analisis menunjukkan bahwa motivasi kerja berpengaruh positif terhadap peningkatan kinerja karyawan Badan Usaha Milik Desa.  Kata kunci: Motivasi kerja, kinerja karyawan
PENGARUH BRAND CREDIBILITY TERHADAP PURCHASE INTENTION DENGAN BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Pada Konsumen Sunscreen Azarine) Indah Choirun Annisa; Budiyanto Budiyanto; Dedi Runanto
Volatilitas Jurnal Manajemen dan Bisnis Vol. 7 No. 3 (2025): VOLATILITAS - Jurnal Manajemen dan Bisnis
Publisher : Program Studi Manajemen, Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/volatilitas.v7i3.6451

Abstract

Paparan sinar matahari yang terus-menerus dapat menyebabkan warna kulit tidak merata dan memunculkan kerusakan pada kulit, serta risiko terkena kanker kulit. Oleh karena itu, banyak perusahaan kosmetik dan perawatan kulit yang berlomba-lomba untuk mengembangkan berbagai jenis krim yang dapat melindungi kulit dari sinar UV (ultraviolet) atau biasa disebut sunscreen. Penelitian ini bertujuan untuk menguji: (1) pengaruh brand credibility terhadap purchase intention, (2) pengaruh brand credibility terhadap brand image, (3) pengaruh brand image terhadap purchase intention, dan (4) pengaruh brand credibility terhadap purchase intention dengan brand image sebagai variabel mediasi. Penelitian yang dilakukan adalah penelitian kuantitatif dengan menggunakan metode survey. Populasi dalam penelitian ini adalah seluruh konsumen sunscreen Azarine. Sampel yang diambil dalam penelitian ini berjumlah 150 responden yang ditentukan dengan menggunakan teknik purposive sampling. Pengumpulan data dilakukan dengan menggunakan kuesioner yang diukur dengan skala likert yang terjawab secara lengkap, sesuai kriteria dan telah memenuhi syarat validitas dan reliabilitas. Analisis data pada penelitian ini dilakukan dengan metode Partial Least Square (PLS) menggunakan software SmartPLS versi 3.0. Hasil penelitian ini menunjukkan bahwa brand credibility berpengaruh positif terhadap purchase intention, brand credibility berpengaruh positif terhadap brand image, brand image berpengaruh positif terhadap purchase intention, dan brand credibility berpengaruh positif terhadap purchase intention dengan brand image sebagai variabel mediasi. Kata kunci: brand credibility, brand image, purchase intention.
Pengaruh Content Marketing dan Influencer Marketing terhadap Keputusan Pembelian melalui Purchase Intention sebagai Variabel Intervening pada Produk Skintific: Studi pada Generasi Z di Kabupaten Purworejo Eka Yuni Astuti; Intan Puspitasari; Dedi Runanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8611

Abstract

The beauty industry in Indonesia, especially the skincare sector, continues to show significant growth. To win the market, entrepreneurs strive to produce the best quality products and determine the right marketing strategy. Skintific used a content marketing and influencer marketing strategy with a TikTok Ads campaign, and engaged popular influencers such as Cut Rizki, Tasya Farasya, and Nicholas Saputra. This strategy succeeded in increasing brand exposure, but also caused negative reactions due to the high frequency of advertisements which were considered annoying by some users. Therefore, this study aims to analyze the effect of Content Marketing and Influencer Marketing on Purchasing Decisions through Purchase Intention as an Intervening Variable. This research design uses quantitative methods with a sample size of 150. Data collection using a questionnaire with a Likert scale. This research was conducted in Purworejo Regency using quantitative methods and Structural Equation Modeling (SEM) analysis through SmartPLS. The results showed that Content Marketing has a positive and significant effect on Purchasing Decisions, Influencer Marketing has a positive and significant effect on Purchasing Decisions, Content marketing has a positive and significant effect on purchase intention. Influencer marketing has a positive and significant effect on purchase intention, Purchase intention has a positive and significant effect on purchasing decisions, Purchase intention mediates the effect of content marketing on purchasing decisions, and Purchase intention mediates the influence of influencers on purchasing decisions.
Pengaruh Content Marketing dan Influencer Marketing terhadap Keputusan Pembelian melalui Purchase Intention sebagai Variabel Intervening pada Produk Skintific: Studi pada Generasi Z di Kabupaten Purworejo Eka Yuni Astuti; Intan Puspitasari; Dedi Runanto
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8611

Abstract

The beauty industry in Indonesia, especially the skincare sector, continues to show significant growth. To win the market, entrepreneurs strive to produce the best quality products and determine the right marketing strategy. Skintific used a content marketing and influencer marketing strategy with a TikTok Ads campaign, and engaged popular influencers such as Cut Rizki, Tasya Farasya, and Nicholas Saputra. This strategy succeeded in increasing brand exposure, but also caused negative reactions due to the high frequency of advertisements which were considered annoying by some users. Therefore, this study aims to analyze the effect of Content Marketing and Influencer Marketing on Purchasing Decisions through Purchase Intention as an Intervening Variable. This research design uses quantitative methods with a sample size of 150. Data collection using a questionnaire with a Likert scale. This research was conducted in Purworejo Regency using quantitative methods and Structural Equation Modeling (SEM) analysis through SmartPLS. The results showed that Content Marketing has a positive and significant effect on Purchasing Decisions, Influencer Marketing has a positive and significant effect on Purchasing Decisions, Content marketing has a positive and significant effect on purchase intention. Influencer marketing has a positive and significant effect on purchase intention, Purchase intention has a positive and significant effect on purchasing decisions, Purchase intention mediates the effect of content marketing on purchasing decisions, and Purchase intention mediates the influence of influencers on purchasing decisions.
The Influence of Raw Materials and Technology on Production Output of MSMEs Slondok Crackers in Sumurarum Village, Grabag District, Magelang Regency Nur Fiana; Wijayanti; Dedi Runanto
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/jyp4yj85

Abstract

This research aims to examine the influence of Raw Materials and Technology on Production Output in micro, small, and medium enterprises (MSMEs) producing Slondok Crackers in Sumurarum Village, Grabag District, Magelang Regency, Central Java. In an industry, achieving success in the production process highly depends on production factors. The production factors of Raw Materials and Technology are among the key components that, when combined well, can lead to optimal production results. Well-managed production factors can enhance quality and significantly improve production output. This study uses a quantitative approach with a survey method. The population in this study consists of slondok cracker craftsmen in Sumurarum Village, with a sample of 100 respondents. Data collection was conducted thru questionnaires and analyzed using SPSS 29.0 for Windows with the multiple linear regression method. The research results show that raw materials have a positive effect on production output, and technology also has a positive effect on production output. The results of the multiple linear regression analysis indicate that raw materials have an influence of 63.2% on production output, while technology has an influence of 30.2%. Furthermore, based on the research results, it shows that the variables of raw materials and technology simultaneously have a positive and significant effect on production output. These findings highlight the importance of effectively managing raw materials and technology to enhance the productivity of MSMEs
The Influence of Raw Material Quality and Production Process on Product Quality in Melinjo Chips MSMEs in Pucangan Village, Ambal District, Kebumen Regency Ulfa Tikasari; Wijayanti; Dedi Runanto
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/86b1ps29

Abstract

The purpose of this research is to investigate how the quality of raw materials and the production process affect the final product quality of melinjo chips produced by MSMEs in Pucangan Village, Ambal District, Kebumen Regency. MSMEs are very important for the Indonesian economy, especially in terms of reducing unemployment and creating job opportunities. However, with the increasing business competition, entrepreneurs must become more competitive, which includes improving the quality of their products. This study uses a survey approach and is quantitative in nature. The research sample, consisting of 90 respondents, was selected using purposive sampling, and the population consists of melinjo chip craftsmen in Pucangan Village. Using SPSS software, data were collected through questionnaires and analyzed using multiple linear regression. The findings indicate that product quality is positively and significantly influenced by production procedures and raw material quality, both partially and jointly. These results indicate that improving the quality of raw materials and streamlining production procedures may be important tactics for enhancing the competitiveness of MSME products.
Determining Factors for Work Readiness of Students in The Management Program at Muhammadiyah University of Purworejo Qonitatun Mardliyah; Esti Margiyanti Utami; Dedi Runanto
IECON: International Economics and Business Conference Vol. 3 No. 1 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/9082p476

Abstract

The study explores the impact of soft skills, hard skills, and internship experience on the employability of Management students at Muhammadiyah University of Purworejo's Faculty of Economics. The background of this research is the high unemployment rate among university graduates in Indonesia, indicating a gap in graduates’ readiness to enter the workforce. In the current era of globalization and digital transformation, students are required to demonstrate not only academic excellence but also essential non-academic skills like communication, leadership, and problem-solving, as well as gain hands-on experience through internships. This quantitative research adopts a survey approach, with a purposive sample of 100 students. Data were collected using questionnaires and analyzed using SPSS with multiple linear regression. The analysis confirms that work readiness is positively and significantly shaped by students’ soft skills, hard skills, and internship involvement.Soft skills exert the strongest effect (52.8%), followed by hard skills (27.9%) and internship experience (24.4%), all with a significance level of < 0.001. The R-Square value of 0.919 indicates that these three variables collectively explain 91.9% of the variation in work readiness. These results highlight the crucial role of integrating both academic and practical skill development to enhance graduate employability.
Determining Factors for Work Readiness of Students in The Management Program at Muhammadiyah University of Purworejo Qonitatun Mardliyah; Esti Margiyanti Utami; Dedi Runanto
IECON: International Economics and Business Conference Vol. 3 No. 2 (2025): International Conference on Economics and Business (IECON-3)
Publisher : www.amertainstitute.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65246/fx1t9d37

Abstract

The study explores the impact of soft skills, hard skills, and internship experience on the employability of Management students at Muhammadiyah University of Purworejo's Faculty of Economics. The background of this research is the high unemployment rate among university graduates in Indonesia, indicating a gap in graduates’ readiness to enter the workforce. In the current era of globalization and digital transformation, students are required to demonstrate not only academic excellence but also essential non-academic skills like communication, leadership, and problem-solving, as well as gain hands-on experience through internships. This quantitative research adopts a survey approach, with a purposive sample of 100 students. Data were collected using questionnaires and analyzed using SPSS with multiple linear regression. The analysis confirms that work readiness is positively and significantly shaped by students’ soft skills, hard skills, and internship involvement.Soft skills exert the strongest effect (52.8%), followed by hard skills (27.9%) and internship experience (24.4%), all with a significance level of < 0.001. The R-Square value of 0.919 indicates that these three variables collectively explain 91.9% of the variation in work readiness. These results highlight the crucial role of integrating both academic and practical skill development to enhance graduate employability.
PENGARUH E-WOM TERHADAP KEPUTUSAN BERKUNJUNG MELALUI CITRA DESTINASI SEBAGAI VARIABEL INTERVENING Hertian, Rival Agam; Murry Harmawan Saputra; Dedi Runanto
MANAJEMEN DEWANTARA Vol 9 No 3 (2025): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v9i3.20505

Abstract

The tourism sector is among those that are strategic for the growth of the national economy. the advancement of digital technology has transformed destination marketing strategies, making social media the main tool for drawing tourists through Electronic Word of Mouth (E-WOM). Information disseminated online not only affects tourists’ choices but also molds the image of a destination, contributing to the enhancement of tourist locations’ appeal. the study aims to investigate the impact of E-WOM on visit choices, the effect of E-WOM on destination image, the effect of destination image on visit choices, and how destination image serves as a mediating variable. the research method employs a quantitative approach and purposive sampling, targeting 150 individuals who have visited Obelix Sea View and received E-WOM information. An online questionnaire was used to gather data, which were then analyzed via Partial Least Squares-Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. The results indicated that e-WOM positively and significantly influenced both the decision to visit and the destination image. Additionally, the destination image positively affected the decision to visit and served as a mediator for e-WOM's influence on that decision. These findings underscore the significance of e-WOM-based promotional strategies for enhancing destination image and boosting tourist interest.
Co-Authors Budiyanto Budiyanto Eka Yuni Astuti Esti Margiyanti Utami FITRI RAHMAWATI Hertian, Rival Agam Indah Choirun Annisa Intan Puspitasari Murry Harmawan Saputra Nur Fiana Qonitatun Mardliyah Ulfa Tikasari Wijayanti