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All Journal Jurnal Senopati : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat
Anita Hakim Nasution
Telkom University Surabaya
Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice

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Penguatan Daya Saing Santri Era Digital melalui OPOP Jatim Lusi Zafriana; Anita Hakim Nasution; Arman Hakim Nasution
Kontribusi: Jurnal Penelitian dan Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Mei 2025
Publisher : Cipta Media Harmoni

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53624/kontribusi.v5i2.661

Abstract

Latar Belakang: Urgensi One Pesantren One Product (OPOP) di Jawa Timur dirancang untuk meningkatkan daya saing dan produktivitas santri melalui pemberdayaan kewirausahaan berbasis digital. Namun, keterbatasan dalam keterampilan desain komunikasi visual (DKV) dan pemasaran digital menjadi tantangan dalam optimalisasi potensi santri. Tujuan: Tujuan program ini untuk meningkatkan kemampuan santri dalam bidang DKV dan strategi pemasaran digital melalui pelatihan Santri Digipreneur. Metode: Metode yang digunakan berupa lokakarya intensif, dipadukan dengan sesi coaching, memprioritaskan kolaborasi tim, komunikasi efektif, pembuatan konten digital, serta penerapan strategis platform media sosial untuk keperluan promosi dan branding. Hasil: Hasil pelatihan menunjukkan peningkatan signifikan pada kualitas konten yang dihasilkan, antara lain kemampuan desain visual dan strategi komunikasi pemasaran. Kerja sama antar santri meningkat, ditandai dengan penggunaan media digital secara terpadu untuk memasarkan produk pesantren. Kesimpulan: Program pelatihan Santri Digipreneur OPOP terbukti efektif dalam mengembangkan daya saing santri di era digital. Inisiatif ini berkontribusi terhadap peningkatan keterampilan kewirausahaan, penguatan ekonomi lokal, serta memperluas akses pasar produk pesantren.
STUDI KELAYAKAN BISNIS DITINJAU DARI ASPEK INDUSTRI DAN KEUANGAN PADA PENGEMBANGAN USAHA HARNESS HEWAN ERGONOMIS (BIRKINPET) ANITA hakim nasution
Jurnal SENOPATI : Sustainability, Ergonomics, Optimization, and Application of Industrial Engineering Vol 7, No 2 (2026): Jurnal SENOPATI Vol 7, No 2
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.senopati.2026.v7i2.8411

Abstract

This research aims to evaluate the business feasibility of ergonomic harness hewanes in Indonesia from the perspectives of market potential, product value, and financial viability. As pet ownership continues to rise in Indonesia, harness products have become essential for pet owners who emphasize safety and comfort. The study applies capital budgeting techniques—specifically Net Present Value (NPV), Internal Rate of Return (IRR), and Payback Period (PP)—to determine financial feasibility. To achieve returns exceeding the Minimum Attractive Rate of Return (MARR) of 13%, the business must reach a minimum annual sales volume of 2,119 units, priced at Rp211,125 each, with an annual sales growth rate of 10%. BirkinPet’s target of 2,200 units per year indicates that the plan is financially viable, supported by a projected NPV of Rp72,175,425, an IRR of 32%, and a payback period achieved in the fifth year. The findings conclude that the business is feasible, as sales projections surpass the minimum threshold. The study further recommends expanding market reach through digital marketing initiatives and continuous product innovation.
Co-Authors Arman Hakim Nasution Lusi Zafriana