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All Journal HUMANUS : Jurnal Sosiohumaniora Nusantara
Aa Ridwan Maulana Sya'bani
Universitas Djuanda
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Komunikasi Visual Dalam Kampanye Lomba Pendidikan Di Media Sosial Instagram Willy Widinia Widi; Aa Ridwan Maulana Sya'bani; Maulana Maulana; Mochammad Daffa; Nazirah Naswa; Muhammad Ihsan Hadi Surya; Muhammad Ripaldi; Ali Alamsyah Kusumadinata
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 3 No. 1 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/xzs8hn13

Abstract

This study examines the effectiveness of an educational competition campaign conducted through Instagram, focusing on the role of visual communication in building audience interest and participation. Using a mixed-method approach combining qualitative and quantitative analysis, the findings reveal that the visual communication strategy successfully created high engagement and encouraged active participation. The analysis demonstrates that visual quality has a significant positive influence on audience interest, although aspects of visual appeal still require enhancement for optimal results. The study concludes that integrating strong visual elements with relevant content and persuasive narratives is key to the success of educational campaigns on social media platforms.  
Co-Authors Ali Alamsyah Kusumadinata Maulana Maulana Mochammad Daffa Muhammad Ihsan Hadi Surya Muhammad Ripaldi Nazirah Naswa Willy Widinia Widi